Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Jeffro
  • 4.9 (39)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

  1. 6D AGO

    Connection Is Currency: Build a Brand That Feels Like the Fries at the Bottom of the Bag

    Summary In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of 'connection as currency' and emphasizes the significance of storytelling in creating memorable brands. Stephen shares personal anecdotes, including the 'fries at the bottom of the bag' philosophy, which highlights the value of being present and appreciating small moments. He also explores the underdog advantage in business, the process of rewriting one's brand story, and the lessons learned from his men's collective, Gents Journey, focusing on community and culture. Takeaways Most brands talk about trust and authenticity, but few know how to create it.Connection is currency, and it represents trust in branding.Being present and grateful for small moments enhances brand connection.Storytelling is the connective tissue in branding and marketing.The underdog advantage can lead to resilience and grit in business.Rewriting your brand story starts with understanding your core values.Building a community can enhance company culture and brand voice.AI is a tool that should complement, not replace, human connection.Finding alignment between personal values and business goals is crucial.Creating a supportive network can help navigate personal and professional challenges.Chapters 00:00 Building Trust and Authenticity in Branding 03:11 The Fries at the Bottom of the Bag Philosophy 06:29 Creating Connection as Currency 09:33 The Role of Storytelling in Branding 14:44 Embracing the Underdog Advantage 20:01 Rewriting Your Brand Story 26:34 Lessons from Gents Journey: Building Community and Culture Links Website: https://stephenseidel.com/ Facebook: http://facebook.com/stephenseidel Instagram: http://instagram.com/stephenseidel Free High-Converting Website Checklist: FroBro.com/Checklist

    33 min

  2. NOV 5

    You’re Not Boring—You’re Just Invisible: How Founders Can Build a Personal Brand That Opens Doors

    Summary In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap for creating a personal brand that reflects authenticity. The conversation covers the importance of defining an audience, clarifying values, creating engaging content, and building relationships through meaningful interactions. Jess also shares practical tips for managing time effectively to create content and highlights the advantages of using LinkedIn as a platform for professional growth. Takeaways Your digital presence is essential for business success.Invisibility online poses a significant risk for leaders.Engagement with people yields higher trust than brands.Define your audience to tailor your messaging effectively.Clarify your values to create a compelling narrative.Authenticity in content creation fosters deeper connections.Engagement in comments builds community and relationships.Time management is crucial for consistent content creation.LinkedIn is a powerful platform for professional branding.Offering value upfront is key to building trust.Chapters 00:00 The Importance of Digital Presence 05:59 Defining Your Audience and Narrative 11:45 Engagement and Building Relationships 17:48 Leveraging LinkedIn for Personal Branding Links https://www.copilotcommunications.com/ https://www.linkedin.com/in/jessicakjensen/ Free High-Converting Website Checklist: FroBro.com/Checklist

    32 min

  3. OCT 29

    The CFO Secret: Why Most Service Businesses Fail to Scale Past $5M

    Summary In this conversation, Matt Putra, a fractional CFO, discusses the critical importance of financial clarity for service businesses aiming to scale. He highlights common financial blind spots, the significance of scorecards, and the balance between investing in growth and maintaining cash reserves. Matt emphasizes the need for effective financial communication within teams and provides practical steps for implementing financial systems that drive growth. Takeaways Most service businesses that hit $1-2 million never reach $5 million.Financial clarity is essential for scaling beyond $5 million.Understanding total cost to serve is crucial for profitability.Scorecards help track important metrics in real-time.You should almost never be unprofitable in service businesses.Implement scorecards before fixing bookkeeping.Use AI tools to enhance financial analysis and decision-making.Regularly review KPIs to ensure business health.Balancing growth investments with cash reserves is vital.Effective financial communication fosters accountability and performance.Chapters 00:00 The Financial Clarity Crisis 00:58 Understanding Financial Blind Spots 02:22 Cost to Serve: The Hidden Challenge 04:38 The Importance of Regular Financial Analysis 06:14 Key Performance Indicators for Growth 10:33 Forecasting Cash Flow Effectively 13:00 Balancing Growth and Cash Reserves 16:09 Bridging the Financial Communication Gap 19:24 Growth Readiness Index: Assessing Your Business 20:58 Valuation Multipliers in Service Businesses 23:45 Implementing Scorecards for Immediate Impact 25:38 Leveraging AI for Financial Insights Links LinkedIn: https://www.linkedin.com/in/mattputra/ Website: https://eightx.co/ Free High-Converting Website Checklist: FroBro.com/Checklist

    30 min

  4. OCT 21

    From $0 to $40M: How Randy Warner Uses Automation to Scale Home Service Businesses

    Summary In this conversation, Randy Warner, founder and CEO of Adhesion Co., shares his journey of scaling a business from zero to $40 million in under ten years. He discusses the importance of effective lead follow-up, automation strategies, and the common mistakes business owners make when implementing these systems. Randy emphasizes the need for ongoing monitoring and support to ensure that automation systems function effectively and continue to deliver value over time. Takeaways Randy scaled a business from zero to $40 million.Effective lead follow-up is crucial for success.Automation can significantly improve response times.The lead to cash pipeline is essential for revenue growth.Automating quote delivery can enhance customer experience.Many business owners struggle with implementing automation.Ongoing monitoring of systems is vital for success.Common mistakes include breaking existing systems during automation.Providing multiple communication options improves customer service.Maintaining systems is cheaper than fixing them later.Chapters 00:00 Scaling Success: The Journey from Zero to $40 Million 04:13 Identifying Growth Challenges in Home Service Businesses 11:35 Streamlining Lead to Cash Pipeline: Automation Strategies 17:37 Common Mistakes in Implementing Automation 24:35 The Importance of Ongoing Monitoring and Support Links Website: https://www.adhesion.co LinkedIn: https://www.linkedin.com/in/randymwarner/ Free High-Converting Website Checklist: FroBro.com/Checklist

    30 min

  5. OCT 14

    The Future of Grief: Marketing a Product That Resurrects Digital Memories

    Summary In this conversation, Miles Spencer, CEO and founder of Reflekta.ai, discusses the innovative AI platform SolTech, which allows users to have dynamic conversations with digital recreations of their deceased loved ones. He shares his personal journey and the emotional aspects of creating such a sensitive product, as well as the marketing strategies employed to reach potential users. The discussion also touches on the ethical considerations of digital immortality, the process of creating digital elders, and the importance of storytelling in building trust with users. Takeaways Reflekta.ai allows conversations with digital recreations of deceased loved ones.The platform is deeply personal and family-oriented.Marketing strategies must be sensitive to emotional contexts.Target audience primarily includes boomers who have lost loved ones.The creation process involves gathering personal stories and memories.Ethical considerations are crucial in digital immortality.Storytelling plays a significant role in user engagement.The platform aims to record the stories of all who have lived on Earth.Understanding the audience is key to effective marketing.Reflekta.ai is positioned as a new industry in Soul Tech.Chapters 00:00 Introduction to Reflekta.ai and SolTech 02:49 The Personal Journey Behind Reflekta 05:50 Marketing a Sensitive Product 08:40 Creating Digital Elders: The Process 11:52 Navigating Emotional Conversations 14:49 Marketing Strategies and Audience Engagement 17:47 Legal and Ethical Considerations 20:48 The Future of Reflekta and Storytelling Links Website: https://reflekta.ai/ LinkedIn: https://www.linkedin.com/company/reflektaai Free High-Converting Website Checklist: FroBro.com/Checklist

    29 min

  6. OCT 7

    SEO in 2025: What Still Works, What Doesn’t, and How to Win Long-Term

    Summary In this episode, Jeffro speaks with Jason Hennessey, an SEO expert, about the evolving landscape of SEO in 2025, the impact of AI on search results, and the importance of balancing organic and paid marketing strategies. They discuss the long-term nature of SEO, the differences between content that ranks and content that converts, innovative backlink strategies, and common myths surrounding SEO. Jason emphasizes the need for businesses to adapt and build sustainable marketing engines while leveraging their expertise to create valuable content. Takeaways SEO is evolving, not dead; it's adapting to new technologies.Businesses should not rush to change strategies based on speculation.Organic SEO principles still apply to AI-driven search services.Content that converts is different from content that ranks.Building a strong foundation in SEO is crucial for long-term success.Innovative backlink strategies can set businesses apart.Understanding various marketing channels is essential for business owners.Creating valuable content can be achieved through interviews and transcriptions.SEO timelines can be long, but starting now is key.Digital PR can enhance SEO efforts and build authority.Chapters 00:00 The Shifting Landscape of SEO and AI 03:03 Organic vs Paid: Making Strategic Decisions 05:55 Content Strategy: Ranking vs Converting 08:43 Backlink Strategies and Digital PR 12:00 SEO Myths and Principles That Endure 14:54 Building a Sustainable Marketing Engine Links Website: https://www.jasonhennessey.com/ LinkedIn profile: https://www.linkedin.com/in/jhennessey/ SEO agency website: https://hennessey.com/ Free High-Converting Website Checklist: FroBro.com/Checklist

    24 min

  7. SEP 30

    Your Experience Is the Strategy: Building a Brand That Attracts Dream Clients

    Summary In this conversation, Jeffro and Christian Ray Flores explore the significance of personal branding for service business owners. They discuss how personal stories can be leveraged as powerful business assets, the importance of authenticity in branding, and the integration of personal experiences into a unique brand identity. The discussion also touches on the role of AI in enhancing personal branding efforts, the balance between impact and income, and actionable steps for individuals hesitant to put themselves out there. Christian emphasizes the need for individuals to recognize their unique value and how it can enrich their brand. Takeaways Your reputation is your runway.Building a personal brand is essential for service business owners.Your personal story can become your greatest business asset.Authenticity is key in personal branding; imitation is not the way to go.Finding your unique voice is crucial for effective branding.Integrate personal experiences into your brand for authenticity.Craft specific offers to communicate your value effectively.AI can enhance your branding efforts; learn to leverage it.Align your purpose with your business for greater impact.Seek feedback from others to understand your unique value.Chapters 00:00 The Importance of Personal Branding 03:06 Overcoming Adversity and Embracing Uniqueness 05:49 Authenticity vs. Imitation in Personal Branding 08:47 Finding Your Voice and Niche 11:34 Integrating Personal Experiences into Your Brand 14:37 Crafting Offers and Communicating Value 17:21 Leveraging AI in Personal Branding 20:24 Aligning Purpose with Business Success 23:18 Balancing Impact and Income 26:10 Taking the First Step in Personal Branding Links Website: https://www.christianrayflores.com/ Free High-Converting Website Checklist: FroBro.com/Checklist

    28 min

  8. SEP 23

    Beyond Chatbots: How AI Agents Can Transform Service Businesses

    Summary In this conversation, Jeffro and Derek Osgood discuss the evolution of AI, particularly focusing on agentic AI, which allows non-technical teams to automate workflows by simply providing instructions. Derek explains the differences between traditional AI tools and agentic AI, emphasizing the importance of true automation and how it can be applied in service businesses. They explore the practicalities of setting up agentic workflows, maintaining them, and handling errors, while also looking ahead to the future of AI technology. Takeaways AI is currently basic, but agentic AI is evolving.Agentic AI allows for true decision-making and action.Non-technical teams can automate workflows easily.APIs provide more reliable automation than browser-based tools.Clear instructions are essential for effective AI use.Experimentation is key to understanding AI capabilities.Maintaining workflows is easier with agentic AI.SOPs can be directly integrated into workflows.Businesses should stay updated on AI advancements.The future of AI will involve more intelligent interactions.Chapters 00:00 Introduction to Agentic AI 01:36 Understanding Agentic AI vs Traditional AI 05:10 Examples of Agentic AI in Action 10:06 Simplifying Workflow Creation for Non-Technical Users 13:18 Maintaining and Adapting Workflows 17:57 Handling Errors and Failures in Automation 20:26 The Future of Agentic AI and Business Applications Links Website: https://www.doubleo.ai/ Free High-Converting Website Checklist: FroBro.com/Checklist

    29 min
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4.9
out of 5
39 Ratings

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Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buyBoost your online visibility without confusing jargonBuild a website and marketing system that works 24/7 to grow your businessHosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.

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