22 episodes

The 4Cast is your secret weapon in helping build Digital Engagement online and in your campaigns. Our in depth interviews with thought leaders help you uncover industry best practices and their winning strategies. Take your online engagement to the next level when you join us each week for more insight, ideas, and inspiration.

Digital Engagement 4Cast 4Site Interactive Studios

    • Government
    • 5.0, 4 Ratings

The 4Cast is your secret weapon in helping build Digital Engagement online and in your campaigns. Our in depth interviews with thought leaders help you uncover industry best practices and their winning strategies. Take your online engagement to the next level when you join us each week for more insight, ideas, and inspiration.

    Episode 22: The One-Page Nonprofit Marketing Plan

    Episode 22: The One-Page Nonprofit Marketing Plan

    Join us as we talk to Amy Shropshire, Brand Awareness Manager for Postoli LLC and Professor of Graphic Design at Columbus State Community College, talks with us about her experience in marketing, her new One-Page Marketing Plan (available here!), and her experience as the Marketing Director for Drupal GovCon. With degrees in Digital Design and Graphics, Advertising and Marketing Communications, and Marketing, Amy understands how to translate strategic goals into actionable items through multiple channels. Amy crafts compelling stories of how customers are using products/services and shares with us freely the resources she's created to help her clients get a head start.

    • 33 min
    Episode 21: Prevent Your Video from Becoming a Lame Duck with Alex Herder

    Episode 21: Prevent Your Video from Becoming a Lame Duck with Alex Herder

    Join us as we discuss the challenges of creating effective video content for nonprofits and small businesses with Alex Herder, President & Creative Director at The Duke & the Duck. Having built his video production business from scratch with partner, Dave Ellington, Alex's experience has vetted him to the struggles and joys of working with a wide range of clientele and video productions. His broad perspective gives him the ability to advise those looking to hire a video production company on what pit stops and red flags to avoid in the proposal all the way through to the end product.

    • 1 hr 10 min
    Episode 20: Nonprofit Strategy with Kristen Grimm

    Episode 20: Nonprofit Strategy with Kristen Grimm

    You would not know it by her LinkedIn profile, but Kristen is a seasoned and sought-after strategist. After becoming Chief Operating Officer of Fenton Communications at age 28, she left to start her own firm, Spitfire Strategies. Kristen tells us why its important for organizations to ask themselves the tough questions, and how to take the long view by building capacity. He approach is rooted in her days as a young pool shark. 

    • 55 min
    Episode 19: Planning Your Event in DC with Jennifer Curley

    Episode 19: Planning Your Event in DC with Jennifer Curley

    For this episode, we are joined by Jennifer Curley of the DC-based public relations and event planning company, Curley Company.  Jennifer talks with Heming and Bryan about executing an event in DC, and how to rise above a somewhat cluttered environment and get attention for your event.  She shares various strategies for telling the story of your event and maximizing your engagement.

    • 59 min
    Episode 18: The History of Online Advocacy with Alan Rosenblatt

    Episode 18: The History of Online Advocacy with Alan Rosenblatt

    From DARPA to The Donald, in this podcast Professor Alan Rosenblatt takes us on a tour of online politics. The internet, he contends, is not about information, it’s about communication, and says what we are experiencing now is a revolutionary change in the democratic process. The internet, and specifically social media, improves political discourse because public officials are forced to interact with their constituents. Alan tells us about a time when the Republican party was actually leaps and bounds ahead of the Democrats in leveraging this technology, and shares how Senator Al Franken still needs to make good on his promise to Alan to wear a satellite dish on his head. The era of the scripted politician is over. Listen now.

    • 1 hr 22 min
    Episode 17: Starting Your Own Nonprofit with Scott Kratz

    Episode 17: Starting Your Own Nonprofit with Scott Kratz

    Scott launched a nonprofit five years ago, with an ambitious plan: to build a bridge over the Anacostia River. If he is successful, in 2019 there will be a $45 million, three-acre park connecting long-divided neighborhoods Anacostia with Capitol Hill. We talked to him about how he's turning this vision into a reality, and what it takes to build an organization to accomplish such an audacious goal.

    The idea was first hatched by Harriett Tregoning, the former Director of the Washington D.C. Office of Planning. She recruited Scott to see if it would be feasible to transform an old freeway bridge into a park and activate the large amount of green space along the underused river. The bridge would serve four ambitions: improve the health of local residents by providing access to safe places to play in the adjacent neighborhoods; re-engage residents with the Anacostia River; stitch together the city; and become an anchor for equitable and inclusive development in an often neglected part of the city.

    Before embarking on this quest, Scott worked in museum education for 20 years, most recently as Vice President for Education at the National Building Museum. But he left all that behind to form an organization to build the bridge.

    Now you can find him, or one of his staff, out most evenings, engaging with the community and raising community support and funding for the project. According to Scott, building a nonprofit is all about building trust, and jealously guarding your time.

    • 52 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Government