42 min
The CX Live! Episode 10: Digital Experience Management w/ Marshall Thompson The CX Live!
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- Management
In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience.
Episode Highlights:
Putting a definition/constructs around what digital experience management isHow to manage content and keep it updatedIdentifying opportunities for automation - from easy to more advanced technologyTips for personalization across content and activationsOther ideas for content engagement (i.e. proximity based and triggered experiences)How to use a distribution model to drive consistencies across all client interactionsTop groups to partner with and why: marketing, executive teams, social media, and eventsStrive to keep the conversation going and continually evaluate your own digital experiencesIdeas to up-level your existing content and strategiesGuest Thought Leader:
Marshall Thompson
Senior Director, Client Solutions, Signet
Marshall is a creative sales executive with a comprehensive technical knowledge foundation and is diversely experienced with remedying problems, and creating successes. He has excellent interpersonal communication, relationship-building skills, listens attentively, communicates persuasively, and follows through diligently.
In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience.
Episode Highlights:
Putting a definition/constructs around what digital experience management isHow to manage content and keep it updatedIdentifying opportunities for automation - from easy to more advanced technologyTips for personalization across content and activationsOther ideas for content engagement (i.e. proximity based and triggered experiences)How to use a distribution model to drive consistencies across all client interactionsTop groups to partner with and why: marketing, executive teams, social media, and eventsStrive to keep the conversation going and continually evaluate your own digital experiencesIdeas to up-level your existing content and strategiesGuest Thought Leader:
Marshall Thompson
Senior Director, Client Solutions, Signet
Marshall is a creative sales executive with a comprehensive technical knowledge foundation and is diversely experienced with remedying problems, and creating successes. He has excellent interpersonal communication, relationship-building skills, listens attentively, communicates persuasively, and follows through diligently.
42 min