18 episodes

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.

Digital Explained to my Mom Sultan Semlali

    • Business
    • 5.0 • 1 Rating

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.

    Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink

    Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink

    I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies.

    I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand.

    During the interview, we have discussed a number of topics such as:


    How to create content at scale
    How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!)
    And I taught him a new Moroccan word... Labas!

    Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world.

    You can also watch the interview on Youtube. It will also be published on all Podcasting platforms.

    You can contact Nick via LinkedIn at https://www.linkedin.com/in/nickrouquette/

    They are currently hiring. So get in touch with Nick or check their website: https://movableink.com/

    • 22 min
    Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

    Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School

    For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.

    • 22 min
    Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

    Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.

    Markus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.

    • 31 min
    Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators

    Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators

    In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam.

    Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.

    During the interview, we discuss the hype and confusion surrounding AI among other interesting applications.
    Enjoy the show!

    • 30 min
    Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow

    Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow

    For the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.

    • 23 min
    Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org

    Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org

    Interview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.

    • 22 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

JRichardson - IV ,

Listen in!

Don’t miss out, make sure to listen in!

Top Podcasts In Business

Listeners Also Subscribed To