Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah
My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.
A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
SEO Explained to my Mom with Maddy Osman -
Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social.
Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush's and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
During the interview we have discussed, how to explain SEO, SERPS, SEA and all things related to creating content that engages people and robots.
Enjoy the show!
You can connect with Maddy via her site or LinkedIn.
Are Marketing and Dating the same? An interview with Fatima Ross from EngagementFactory
In this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand.
If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn.
[00:53] About Fatima Ross
[03:00] How would Fatima explain to my Mom what she does?
[03:58] Defining marketing
[06:05] Different approaches to marketing from South Africa, Europe, and the Middle East
[10:04] About Engagement factory
[13:00] How to keep energy and find inspiration and enrich yourself
[16:20] Handling customers' negative criticism
[18:55] Advice to people starting their career
[24:58] How to reach out to Fatima Ross
Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink
I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies.
I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand.
During the interview, we have discussed a number of topics such as:
How to create content at scale
How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!)
And I taught him a new Moroccan word... Labas!
Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world.
You can also watch the interview on Youtube. It will also be published on all Podcasting platforms.
You can contact Nick via LinkedIn at https://www.linkedin.com/in/nickrouquette/
They are currently hiring. So get in touch with Nick or check their website: https://movableink.com/
Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School
For this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.
Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.
Markus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.
Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators
In this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam.
Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy.
During the interview, we discuss the hype and confusion surrounding AI among other interesting applications.
Enjoy the show!
Don’t miss out, make sure to listen in!