Digital Explained to my Mom Sultan Semlali

For the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand.

Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group.

During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the past year

·  The differences with Adtech.

·  The rise of CDP and Reverse ETLs

·  The Retail Media Opportunity

·  The rise of composability

About Niklas:

Besides his role at ARC, he’s also a Limited Partner (LP) at FirstPartyCapital, an investment fund investing in adtech and martech startups in Europe and Asia.
On the side, Niklas is a board member at student marketing company House of Education and a jury member of Association of National Advertiser’s ECHO Awards, an international competition listing the best, data-driven campaigns globally.

You can get in touch with Niklas via LinkedIn



Digital Explained to my Mom is a production of No-Stress Media. Please check our other shows such as Let's Talk About CX, where we discuss all things Customer Experience.

I am meeting Noah Healey, brilliant mathematician who tried to explain game theory and marketplaces in words my mom would understand. During the conversation Noah shared his love for math and some of the work he has done to improve marketplaces and make them fair for all participants.

Bio:

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design.

You can contact Noah at:


LinkedIn 
Website: 
Whitepaper
Short video on Noah’s Marketplace
Longer video



Digital Explained to my Mom is a show from No-Stress Media. To learn more about our shows, please visit no-stress.media. You can sign up and be alerted whenever we have a new episode.

I am inviting you to check Let’s Talk about CX, our podcast where we discuss all things CX with practitioners, authors and thought leaders. 

Join this conversation with Samuel van Deth where we explore all things Web3, NFT and Metaverse.

Samuel is Marketing Strategy Director @ Oracle EMEA. He brings +20 yrs web & data business development | apply new technology and data in marketing domain at scale | AI/ML, blockchain, decentralised marketing, web 3 & NFT |

Please feel free to get in touch with Samuel via: https://www.linkedin.com/in/samuelvandeth/

Share your feedback here: https://galas.fm/episode/1214b6b1-d0a4-55af-856c-d8a858e40e58 

Share your feedback here: https://galas.fm/episode/a1e61c9e-4c63-5dca-bd6d-245f09882e2f



Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social.

Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush's and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

During the interview we have discussed, how to explain SEO, SERPS, SEA and all things related to creating content that engages people and robots.

Enjoy the show!

You can connect with Maddy via her site or LinkedIn.

In this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand.

If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn. 

Share your thoughts on the episode at: https://galas.fm/episode/aae52f10-86a8-5091-8a9e-11f2d7ecc34d



Timestamp

[00:53] About Fatima Ross

[03:00] How would Fatima explain to my Mom what she does? 

[03:58] Defining marketing

[06:05] Different approaches to marketing from South Africa, Europe, and the Middle East

[10:04] About Engagement factory

[13:00] How to keep energy and find inspiration and enrich yourself

[16:20] Handling customers' negative criticism

[18:55] Advice to people starting their career

[24:58] How to reach out to Fatima Ross

I have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies.

I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand.

During the interview, we have discussed a number of topics such as:


How to create content at scale
How to personalise emails in real-time to increase conversion, engagement and reduce frustration (ohhh no this product is sold out!!!!)
And I taught him a new Moroccan word... Labas!

Prior to life at Movable Ink, Nick worked at various Digital marketing Saas companies, including spending 7 years at CheetahMail where he learned the ropes of the CRM world.

You can also watch the interview on Youtube. It will also be published on all Podcasting platforms.

You can contact Nick via LinkedIn at https://www.linkedin.com/in/nickrouquette/

They are currently hiring. So get in touch with Nick or check their website: https://movableink.com/