Which digital marketing course should you choose?
One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences.
Richard Townsend, CEO of Circus Street was kind enough to sit with us and share what the industry can expect from his company and training courses; now and in the future.
Listen to the interview below, on iTunes or on Google Play
Michael:All right. Welcome back to the OMCP studio and with us today is Richard Townsend, CEO and cofounder of Circus Street. I’m your host, Michael Stebbins and today we’ll be discussing digital marketing training and some of the differences you should be aware of. Richard, welcome.
Richard Townsend, CEO and Co-Founder of Circus Street
Michael:I’m glad you’re with us today. So, Circus Street has been a good success story in digital marketing training. You and your co founder started this—how long ago?
Richard:It was about eight or nine years ago. We started building a pilot about nine years ago and then we launched that pilot eight years ago.
What drove you to get into the business of training?
Richard:Essentially, we saw an opportunity within the marketplace, so we could see from my experience working in digital marketing and in marketing generally, that there was very low levels of understanding about what appeared to be a growing subject. We could see that it was much larger than most companies thought it would be in terms of the levels of knowledge required in the businesses that we were going to work with. And we knew that technology had to be part of the answer to that problem.
Michael:Were you providing services prior to that and just educating your customer and it grew out of that?
Richard:So essentially I was a digital marketer working in an agency. I was head of digital for a company called Starcom Mediavest with part of the Publicis group in the UK. And my brother was working in an online learning business, but his background had been more in the mobile networks in the mobile industry, but it happened to end up as an MD for a learning business who had a mobile product. I’d started to do some consultancy and part of that was sitting in rooms with senior folk and discussing digital, which became sort of the basis of the training program because it was clear that many of them had very low levels of knowledge around the subject, technology in general, how technology was impacting on marketing and then digital marketing. And so we could then see that there was this emerging opportunity, but that what we needed to do was solve a problem that existed within learning from an online learning perspective, which was most online learning that we’d seen in most of our learners had seen at that point, wasn’t very good.
Michael:Just in the last few years I can think of two companies, at least, that have been recognized for training practice success and they were customers of Circus Street. How do you measure the success of your courses and programs?
How do you measure the success of your courses and programs?