Which digital marketing course should you choose?
One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences.
Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in Simplilearn’s digital marketing courses and where they are headed in the future.
Listen to the interview on iTunes or on Google Play
Michael:All right. Welcome back to the OMCP studios and with us today is Mark Moran, the Chief Marketing Officer with Simplilearn, long time digital marketing veteran with some of the world’s leading companies. I’m your host Michael Stebbins and today we’ll be discussing digital marketing courses. Mark, welcome to the podcast. I’m glad you’re here.
Mark:Hey Michael, great to be here. Thanks for having me.
Mark Moran, CMO Simplilearn
Michael:Now Mark, I know your role is to lead marketing, but first question really has to do with what drove the founders to get into the business of education and training and how did you come to join the company?
What got you into digital marketing training?
Mark:Right. So Simplilearn’s been around almost 10 years now and our original founder who is still our CEO and driving the company is a man named Krishna Kumar, and he had just sold a previous company where he was a founder and he had started a blog on project management, which is his area of expertise. And over the course of 6 to 12 months, it evolved. It went from having a readership to having people asking more and more questions and saying, “Hey can I get on a chat with you, can I talk with you?” to then people asking, “Can you help me pass the exam?”.
Mark:And in the case of project management, PMI, the Project Management Institute is the definitive certification body and this sort of cascaded and he realized, “Hey, this is a business,” and he also looked, starting in India, but really some of his first customers were in the US as well, and saw that this whole online training thing was really taking off. And so went from a personal passion project to really wanting to help people learn first in project management, and then it’s evolved to what we call digital economy skills, which includes digital marketing, cybersecurity, really anything that is driving sort of the modern economy is where we focus.
And so fast forward about three plus years ago and one of the board members approached me and I had just exited from a consumer e-commerce company and we had a fantastic exit, and was really looking to do something that was a little more mission-driven. I’d always been involved mostly in consumer web and started looking into this company, super interesting company. I hadn’t worked internationally, predominant number of our head count is out of Bangalore, India, and one thing led to another and I’m driving marketing here in San Francisco with a big team in India and folks all around the US. The whole mission is, I like to say, is keeping humans one step ahead of AI and robots, and keeping us all relevant and employed. So that’s what motivates me and gets me up in the morning.