9 episodes

A bi-weekly show about all things digital marketing from two people who do it. Seth Goldstein is a 12+ digital marketing agency pro who has helped companies of sizes get found online. Shannon McGill is a serial small business entrepreneur who helps small businesses with the resources they need to grow. Together they make a dynamic duo to help you get the most out of your Digital Marketing and online presence.

Digital Marketing Dive Seth Goldstein & Shannon McGill

    • Marketing
    • 5.0 • 4 Ratings

A bi-weekly show about all things digital marketing from two people who do it. Seth Goldstein is a 12+ digital marketing agency pro who has helped companies of sizes get found online. Shannon McGill is a serial small business entrepreneur who helps small businesses with the resources they need to grow. Together they make a dynamic duo to help you get the most out of your Digital Marketing and online presence.

    Amanda Natividad talks Content Strategy and SEO

    Amanda Natividad talks Content Strategy and SEO

    In this episode, Seth and Shannon talk to Amanda Natividad, the director of marketing for Growth Machine, a content strategy, and SEO firm. Amanda talks to us about how to best use content to not only get found online in the search engines but grow your authority online.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode eighteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Amanda Natividad, the director of marketing for Growth Machine, a content marketing and SEO firm. She’s going to talk to us all about how content and having a content strategy is crucial to success online and in SEO.



    Welcome Amanda!



    Topics & Links



    You weren’t always in marketing, content strategy/production, SEO, what did you go to school for originally?You were a journalist for a while. What was that like? Where did you do your stint?You’re a professionally-trained chef. What made you go in that direction? What stopped you from becoming a chef full-time?We’re all emerging from our bunkers after this last year of Covid-19, I know you’re a parent, what’s it been like working a full time job and having a little rugrat running around?What is Growth Machine? What are your primary responsibilities there?How do you use your previous experiences as a writer and a chef in your work at Growth MachineHow does Growth Machine help the small/mid sized businesses get found online and increase their ROI?Tell us more about Growth Machine and link-building. It’s one of the most dreaded tasks for many in the online space, but it’s an important one.What are some tips you can share with our audience when it comes to content? Many people see a blog as a hurdle and are intrigued by whitepapers and other lead captures, but are intimidated. What are some suggestions you have to help people get past these “phobias”?What tips do you have for writing effective copy when it comes to small business owners?Why is it important to have an overall strategy when it comes to digital marketing? 




    Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business



    https://socl.bz/6R




    Amanda’s Links



    Growth Machine Free SEO Course



    The Writer Finder



    The Growth Machine Podcast




    Shout Out (Ad)



    So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free.



    They have two versions.



    Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology.



    Check them out today and thank them for sponsoring Digital Marketing Dive.



    Go to: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If y

    • 35 min
    Emmy Award-Winning Journalist Kerry Barrett On Getting The Most Out Of Your Online Brand Presence

    Emmy Award-Winning Journalist Kerry Barrett On Getting The Most Out Of Your Online Brand Presence

    In this episode, Seth and Shannon talk to Emmy Award-Winning journalist Kerry Barrett on how to get the most out of your online brand, online video, and presence online. Kerry has worked as a journalist for 20+ years and now brings her on-camera expertise to individuals and companies of all sizes.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode seventeen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Emmy Award Winning Journalist and turned brand ambassador and video/brand presence expert Kerry Barrett of Kerry Barrett Consulting.



    Welcome Kerry!



    Topics & Links



    Tell us a little about your background? How did you find your way into journalism?You’ve worked all over the country, including Philadelphia, how was each place different? We’re sure you have stories for each place.How is work/life balance different now, being and entrepreneur, than it was as a TV journalist?What is Kerry Barrett Consulting? What is your aim?



    Let’s talk storytelling. It is such a buzz thing. How do you explain the process and the importance to potential clients in a concise way?You’re very active on social media, especially LinkedIn, how do you balance social media time with work and life?What’s your favorite social network? You’re on quite a bit. And very active.How are you using digital marketing to help your clients gain exposure and grow their business?What are some of the offerings that you do for your clients? What makes Kerry Barrett unique and special?Tell us more about your Friday livestreams and your video podcast(s)What have you taken from your time as a journalist and applied to your entrepreneur life?Hardest thing about being an entrepreneur? The most rewarding?



    Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    So as much as we’re over the pandemic, we’re still dealing with Covid-19. Masks still need to be worn. Just because you need to wear a mask doesn’t mean you have to be uncomfortable. This is where our sponsor comes in. Breezy Masks have Silver-Nano protection. They are breathable, lightweight and fog free.



    They have two versions.



    Xchange: Most protective. 5 layers of protection with silver-nano technology.Sports: The most breathable. 2 layers of protection with silver-nano technology.



    Check them out today and thank them for sponsoring Digital Marketing Dive.



    Go to: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.



    Join The CommunityWe have launched our community! It’s FREE and full of great people.Join To

    • 39 min
    Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell

    Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell

    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner.



    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Annie Ruggles of The Non-Sleazy Sales Academy



    Welcome Annie!



    Topics & Links



    Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners?https://www.facebook.com/anniepruggleshttps://annie-p-ruggles.mykajabi.com/the-non-sleazy-sales-academyhttps://www.linkedin.com/in/anniepassanisi/https://www.anniepruggles.com/



    Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

    • 32 min
    David Anderson of Leadstra

    David Anderson of Leadstra

    In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have David Anderson of Leadstra.



    Welcome David!



    Topics & Links



    Intro: Who is Dave Anderson in life and business?Dave’s “why” in business and life Let’s talk business! What your various business pursuits are, how you became involved, what markets you are serving.Positioning yourself and your business in an overcrowded digital market. How do you do it?What tips can you give small business leaders in building their brand digitally? How do they position themselves and companies as leaders?  Or what should they absolutely NOT be doing?Final thoughts 



    Shannon’s (and Dave’s) Event At The End Of April. April, The 23rd: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks








    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM

    • 37 min
    Rand Fishkin

    Rand Fishkin

    In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of “Lost and Founder” a book about his life as a startup founder and his adventures raising money and growing a business with venture capital.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.








    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro — Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish.



    Welcome Rand!



    Topics & Links



    Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/



    Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.



    Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!

    • 38 min
    Mark Schaefer

    Mark Schaefer

    In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity.



    He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University. 



    He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field.



    We could go on and on about Mark, but let’s get on with the conversation.



    Topics & Links



    His Website: https://businessesgrow.com/His Books:



    Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos



    What is the Cumulative Advantage?What inspired him to write the book?



    Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.



    Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!

    • 34 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Corey Haines ,

These two know what they’re talking about!

It’s always get to have people with long track records speak from experience. Add this to your playlist!

Top Podcasts In Marketing