9 episodes

A bi-weekly show about all things digital marketing from two people who do it. Seth Goldstein is a 12+ digital marketing agency pro who has helped companies of sizes get found online. Shannon McGill is a serial small business entrepreneur who helps small businesses with the resources they need to grow. Together they make a dynamic duo to help you get the most out of your Digital Marketing and online presence.

Digital Marketing Div‪e‬ Seth Goldstein & Shannon McGill

    • Marketing
    • 5.0 • 4 Ratings

A bi-weekly show about all things digital marketing from two people who do it. Seth Goldstein is a 12+ digital marketing agency pro who has helped companies of sizes get found online. Shannon McGill is a serial small business entrepreneur who helps small businesses with the resources they need to grow. Together they make a dynamic duo to help you get the most out of your Digital Marketing and online presence.

    Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell

    Annie P. Ruggles The Self-Proclaimed Human Muppet Shows You The Right Way To Sell

    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    In this episode, Seth and Shannon talk to Annie P. Ruggles of the Non-Sleazy Sales Academy and self-proclaimed human-Muppet about how to sell, ask for money, and be successful as a small business owner.



    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode sixteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Annie Ruggles of The Non-Sleazy Sales Academy



    Welcome Annie!



    Topics & Links



    Annie! Where did all of this come from?What do you see as the biggest challenge in sales for small business owners?What are some misguided things that small business owners do that actually turn off potential clients?What do you see as the magic sauce in digital sales?As a small business owner yourself, what do you find are some of the hardest things to stay consistent withWhat words of wisdom do you have for small business owners?https://www.facebook.com/anniepruggleshttps://annie-p-ruggles.mykajabi.com/the-non-sleazy-sales-academyhttps://www.linkedin.com/in/anniepassanisi/https://www.anniepruggles.com/



    Shannon’s Event At The End Of April. April, The 23rd: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM.

    • 32 min
    David Anderson of Leadstra

    David Anderson of Leadstra

    In this episode, Seth and Shannon talk to David Anderson of Leadstra about entrepreneurship, business coaching, podcasting and so much more.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode fifteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have David Anderson of Leadstra.



    Welcome David!



    Topics & Links



    Intro: Who is Dave Anderson in life and business?Dave’s “why” in business and life Let’s talk business! What your various business pursuits are, how you became involved, what markets you are serving.Positioning yourself and your business in an overcrowded digital market. How do you do it?What tips can you give small business leaders in building their brand digitally? How do they position themselves and companies as leaders?  Or what should they absolutely NOT be doing?Final thoughts 



    Shannon’s (and Dave’s) Event At The End Of April. April, The 23rd: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks








    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com. Also we have a community where you can interact with one another and with the guests. Check it out at Community.DMD.FM

    • 37 min
    Rand Fishkin

    Rand Fishkin

    In this episode, Seth and Shannon talk to the founder and former-CEO of Moz and the co-founder of Sparktoro, Rand Fishkin. He is also the author of “Lost and Founder” a book about his life as a startup founder and his adventures raising money and growing a business with venture capital.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.








    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode fourteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have the co-founder of a great new digital marketing intelligence tool, Sparktoro — Rand Fishkin. He is the former founder of Moz, a SaaS SEO software company and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Rand is prolific on Twitter and very accessible. If you get a chance, definitely follow him on Twitter at @RandFish.



    Welcome Rand!



    Topics & Links



    Tell us about your book Lost and Founder.What is Sparktoro? How is it different to the tools over at Moz?How are you approaching Sparktoro differently from what you did at Moz?What advice would you give small & mid-sized businesses entrepreneurs that you wish you had when you started at Moz?https://sparktoro.com/blog/raised-a-very-unusual-round-of-funding-were-open-sourcing-our-docs/



    Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.



    Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!

    • 38 min
    Mark Schaefer

    Mark Schaefer

    In this episode, Seth and Shannon talk with marketing legend Mark Schaefer about his latest book Cumulative Advantage and how it applies to life and business.




    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode thirteen of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Mark Schaefer on. Mark is a globally-recognized author, speaker, podcaster, and business consultant. He is a prolific writer and speaker whose work sits at the intersection of marketing, technology, and humanity.



    He has advanced degrees in marketing and organizational development… holds seven patents… and is a faculty member of the graduate studies program at Rutgers University. 



    He is the best-selling author of nine popular books… including the very first book on influence marketing. His blog, GROW, and podcast “The Marketing Companion” are ranked among the top rated publications in the marketing field.



    We could go on and on about Mark, but let’s get on with the conversation.



    Topics & Links



    His Website: https://businessesgrow.com/His Books:



    Cumulative AdvantageMarketing RebellionKnownThe Content CodeSocial Media ExplainedThe Tao of TwitterReturn on InfluenceBorn to BlogLessons: Essays to Help You Embrace the Chaos



    What is the Cumulative Advantage?What inspired him to write the book?



    Shannon’s Event At The End Of April. The last Friday: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com.



    Join The CommunityWe have launched our community! It’s FREE and full of great people.Join Today!Let’s Go!

    • 34 min
    Alex Hillman

    Alex Hillman

    In this episode Seth and Shannon talk with Alex Hillman, who is quite a renaissance man. He is the co-founder of one of the original co-working spots in the nation, Indy Hall, in Philadelphia, PA. He is also the author of the Tiny MBA, and the co-founder of Stacking The Bricks, an educational company that helps entrepreneurs on their journey.



    Preroll Ad: 



    This business book is excellent: Tiny MBA (https://socl.bz/tinymba)



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.



    Intro:



    Seth: Hey, Everyone, and welcome to season two, episode twelve of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Today we have Alex Hillman on the show. Alex is the co-founder of Indy Hall, one of the oldest (2006) co-working spaces in the nation (maybe the world). He is also the author of the the Tiny MBA (*full disclosure our title sponsor for this show, thanks Alex). He is also the co-founder of Stacking the Bricks, an e-learning course business for product-centered entrepreneurs.



    Topics & Links



    Who is Alex Hillman?IndyHall.orgWith the pandemic Indy Hall’s online coworking community has been growing beyond the Philadelphia-area.Open Hall!Tiny MBAHow did it come about? What’s the origin story? What is your favorite part of the book?Stacking the BricksWhat is it? What is 30×500? Who should enroll?



    Shannon’s Event In April: Piecing Together A Success Business



    https://socl.bz/6R



    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks



    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

    • 38 min
    What Does Your Digital Presence Say About You?

    What Does Your Digital Presence Say About You?

    In this episode, Seth and Shannon discuss personas and how to use them. They also discuss how you can still be genuine and real online and be a persona.



    Preroll Ad: 




    This business book is excellent: Tiny MBA



    https://socl.bz/tinymba



    Tweet length business snippets from a business innovator in Philadelphia with more than 15+ years of business experience.




    Intro:



    Seth: Hey, Everyone, and welcome the second season and the eleventh episode of the Digital Marketing Dive Podcast. I’m Seth with Goldstein Media, and with me as always is the amazing and talented Shannon of DIAM Business Consulting.



    Shannon, you ready to rock?



    Topics & Links



    Being authenticA difference between being a personna online and being in-authenticSpeaking to your target audience 



    Shannon’s Event In March: Piecing Together A Success Business



    https://socl.bz/6R




    Shout Out (Ad)



    Breesy Masks are Silver-Nano Protected, Breathable, Lightweight, Fog-Free.Xchange: Most Protective. 5 layers of protection with silver-nano technology.Sports: Most Breathable. 2 layers of protection with silver-nano technology. Link: https://socl.bz/masks




    Seth and Shannon’s Recommendations



    Seth



    Looking for other great podcasts? Check out my curated list over at Podchaser



    Shannon



    Stop Checking Your Likes — Shake off the need for approval and live an incredible life by Susie Moore



    Outro:



    Seth: Well, that was so much fun Shan. 



    Shannon: It was great!! Reach out to us on DMD’s social media channels and let us know what challenges you are having with digital marketing. 



    I want to shout out to Breesy Masks for keeping us covered in the craziness of 2021. These are by far the most comfortable masks I’ve worn. They are lightweight and moisture-wicking for a cool and comfortable experience. Check them out. The link is in the show notes!



    Seth: This season is going to be great!



    If you’re enjoying the season, please feel free to give us a review in Apple Podcasts or the podcast directory of your choice. We appreciate all the support. If you feel so inclined check out PodChaser and give us a review there!



    That’s it for this episode, but we want to hear from you. Drop us an email at hello@digitalmarketingdive.com or join our Discord server here: https://socl.bz/dmd-dc.

    • 17 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Corey Haines ,

These two know what they’re talking about!

It’s always get to have people with long track records speak from experience. Add this to your playlist!

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