Digital Marketing for Contractors

FatCat Strategies
  • 5.0 (6)
  • MARKETING
  • UPDATED BIWEEKLY

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

  1. SEP 24

    Speed to Lead & Beyond: How Smith.ai Helps Contractors Convert More Calls & Clicks

    Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Maddy Martin, SVP of Growth at Smith.ai, to tackle one of the biggest challenges contractors face: missed opportunities from slow lead response. Maddy shares why speed-to-lead is critical, how Smith.ai helps contractors answer every call, chat, and text, and how better lead handling drives ROI. From practical tips to real-world success stories, this conversation is packed with strategies to help contractors stop wasting leads and start booking more jobs. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    37 min

  2. SEP 17

    Summer 2025 News Roundup: Remodeling Trends, Surveys & Digital Marketing Updates

    Send us a text In this special summer roundup episode, Janet and Caitlyn break down the latest news and research shaping the home improvement and remodeling industry. From builder confidence reports and Harvard’s remodeling forecasts to surveys from Qualified Remodeler, AIA, and Houzz, we connect the dots on what these shifts mean for your business. We also dive into the latest platform updates from Meta, Google, and AI-driven search—and how they’re already affecting contractors’ lead generation. What you’ll learn in this episode: Why housing slowdowns may actually fuel remodeling demandKey takeaways from industry surveys, including the TOP 500 list and homeowner spending trendsHow Meta’s budget setting changes could affect your ad performanceWhy reviews (and fast responses!) matter more than ever for local SEO visibilityWant to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    36 min

  3. SEP 10

    The Power of the Pitch: Featuring Dean Curtis of Ingage.io

    Send us a text In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Dean Curtis, CEO of Ingage, to talk about transforming the in-home sales presentation. Dean shares how Ingage helps contractors close more deals with polished, interactive, and data-driven presentations that boost professionalism and consistency across sales teams. You’ll hear real success stories, tips for overcoming adoption challenges, and a sneak peek at what’s next for the platform. Plus, Janet and Caitlyn announce that FatCat Strategies is now a Certified Ingage Design Partner—helping contractors get the most out of their sales pitches. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    32 min

  4. SEP 3

    The Power of Customer Reviews for Home Improvement Contractors

    Send us a text Customer reviews aren’t just “nice-to-haves” anymore—they’re one of the most powerful tools in your marketing toolbox. In this episode of Digital Marketing for Contractors, Janet sits down with Arden, FatCat account manager, to talk about: Why 88% of people trust online reviews as much as personal recommendationsHow reviews boost your SEO and even impact Local Service AdsThe role AI is playing in shaping how reviews show up online in 2025Practical tips to actually get more reviews (timing, QR codes, staff training & automation)How to respond to both good and bad reviews without hurting your brandIf you’re a contractor trying to win more leads, this episode is packed with tactical advice you can use right away. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    25 min

  5. AUG 27

    From CEO To Strategic Consultant featuring SPECIAL GUEST: Chris Edelen

    Send us a text When it comes to growing a home improvement business, most contractors focus on hitting revenue goals. But what if you could build a company that not only thrives today but is also positioned for a profitable sale tomorrow? That’s exactly what Chris Edelen, former CEO and owner of Safe Showers, did—and in this episode of Digital Marketing for Contractors, he shared his incredible journey with hosts Janet and Caitlyn from FatCat Strategies. https://fatcatstrategies.com/podcast/special-guest-chris-edelen-planning-your-exit/ Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    42 min

  6. AUG 25

    Plan My Exit Strategy Series Teaser

    Send us a text Home Improvement Business Owners, are you interested in planning your exit strategy? We're kicking off a NEW series with Chris Edelen this Wednesday on our Digital Marketing for Contractors podcast. Listen to the teaser below and submit your questions to be featured on the podcast by following this link: https://fatcatstrategies.com/planmyexit/ Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    2 min

  7. AUG 20

    Staying Human in the Age of AI: Trust, Authenticity & Competitive Edge

    Send us a text In this episode of Digital Marketing for Contractors, Janet and Sasha wrap up our three-part AI series with a conversation about staying human in an AI-driven world. From chatbots and CRMs to automated reviews and follow-ups, AI is now built into nearly every tool contractors use. But instead of replacing people, it should be seen as a partner—freeing up time for the authentic, personal connections homeowners really value. The hosts dive into why trust signals, reviews, team bios, and before-and-after photos still matter, and how contractors can balance automation with authenticity. With examples from big brands and real-world applications, Janet and Sasha show how AI can strengthen—not replace—the human side of your business. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    29 min

  8. AUG 13

    Tactics Rewired – What Still Works, What Doesn’t

    Send us a text In this episode of Digital Marketing for Contractors, Janet and Arden tackle a big question for 2025: How can home improvement contractors protect their lead flow in an AI-driven marketing world? From SEO to paid ads to CRM follow-up, the tools you’ve always used still matter—but the way you use them has changed. You’ll learn: How to create content that Google’s new AI Overviews will actually quote (and why it matters for your traffic)How to let AI help with ad targeting—without letting it waste your budgetHow AI-powered CRMs can follow up faster, smarter, and more personally to close more jobsWhether you’re running a roofing company, remodeling business, or window and door operation, this episode shows how to start small, stay strategic, and make AI work for you—not replace you. Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

    21 min
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About

A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.

Information

  • Creator
    FatCat Strategies
  • Years Active
    2022 - 2025
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © 2025 Digital Marketing for Contractors
  • Show Website
    Digital Marketing for Contractors