PRESIDENT • GOOGLE ADS CERTIFIED
Jim has over 20 years of sales and marketing experience and has represented key Hollywood Studios, e.g. Paramount, Fox, New Line, Disney, Miramax, Lions Gate for ancillary distribution to colleges and universities, started a college cinema cable network, Account Executive for Clear Channel Entertainment / Live Nation and represented Latin Grammy artists for Hispanic marketing for the Texas Rangers, the Arizona Diamondbacks, Verizon Wireless and Chase Bank. He has a Masters in Education and Marketing from Southern Illinois University - Carbondale and a Northwestern University Kellogg Graduate School of Business Executive Certificate in New Product Development.
Blame Google If You Want But More Often Than Not It's Your Business Model That's To Blame
Many clients are convinced their specific product or service is in-demand! Many times their assessment is wrong. Don’t blame Google Ads for your business model.
Google Smart Campaigns
Why Google "Smart Campaigns" aren't so smart and should not be used unless your a very small business looking for some simple exposure within a few miles of your location and very small budget of $500 or less per month for advertising. You are greatly limited by using this format which does not work well. The "Smart Campaign" replaced Google Ads Express which was also not great.
So You Want To Buy A Franchise
Before you buy a franchise or if you already have this few minutes on how your franchise markets you online may be very important to your bottom line!
The Real Cost of Google Advertising
The real cost of Google advertising is not what you pay your agency, but the cost of the actual advertising itself. This is because you can waste thousands of dollars in advertising to the wrong audiences with the wrong keywords, match types, bid strategy, improper conversion tracking and mismatched ad copy and landing pages. Like maintaining a car, you will get by without fluid changes and proper tire pressure for awhile, but that will often result in far more trouble and poor performance than if you would have paid a certified mechanic in the first place.
Consumer Digital Path to Purchase
On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. This podcast gives you a brief 6 min. overview from a Google Premier Agency Partner.
* Google partnered with Verto Analytics. It analyzed the consumer opt-in journey with Verto Smart Cross-Device Audience Measurement. Panel click-stream data of n=2,989 individuals over a period of 6 months.