211 episodes

Insights, tips and strategies to grow your business leveraging digital marketing.

Digital Marketing from Digital Opps Michael Winn

    • Business

Insights, tips and strategies to grow your business leveraging digital marketing.

    What are the must haves in digital marketing for 2020 PLUS the mistakes to avoid

    What are the must haves in digital marketing for 2020 PLUS the mistakes to avoid

    In 2020, an election year, the digital marketing feeds are going to be more crowded than ever before. How can brands stand out? On today's episode, we are joined by Naira Perez of Springhill Digital to discuss how brands can tackle these challenges successfully.

    For more digital marketing strategies and tactics, visit https://rboa.com/blog

    • 23 min
    The Secret Sauce to Content Marketing in 2020 and Why Brands Fail at Digital Marketing

    The Secret Sauce to Content Marketing in 2020 and Why Brands Fail at Digital Marketing

    As media consumers of all types including video, audio and written content, we hate interruptions (commercials). How can brands truly execute meaningful and measurable content marketing? Why do brands fail at it most of the time? How can you launch a successful content marketing strategy? Tune in to learn more.

    For more digital marketing strategies, visit https://rboa.com/blog

    • 23 min
    Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns

    Strategies and tactics from Brightcove for optimizing your 2020 video marketing campaigns

    In today's episode we are joined by Lauren Barry, Senior Product Marketing Manager from Brightcove to discuss the game-changing opportunities in managing and analyzing video campaign data across multiple platforms in order to effectively measure your campaign results.

    For more digital marketing strategies and tactics, visit https://rboa.com/blog

    • 24 min
    Why your digital marketing isn't converting and the 5 steps to fix it

    Why your digital marketing isn't converting and the 5 steps to fix it

    Many brands have become frustrated by the low conversion rates of their digital marketing campaigns. In this episode, we discuss the five steps brands can take to help improve those conversion rates. Tune in to learn more.

    For more digital marketing strategies and tactics, visit https://rboa.com/blog

    • 20 min
    Google's 3rd party cookie-pocalypse - What does it mean for the future of digital marketing?

    Google's 3rd party cookie-pocalypse - What does it mean for the future of digital marketing?

    Google announced last Tuesday that it is going to no longer supporting 3rd-party cookies on its Chrome browser in phases over the next 2 years. What does this mean for your digital marketing and retargeting campaigns? Tune in to learn more. 

    For more digital marketing strategies and tactics, visit htts://rboa.com/blog

    • 22 min
    The 9 Core Components of Business Growth Marketing in 2020

    The 9 Core Components of Business Growth Marketing in 2020

    If you are not satisfied with the results of your marketing efforts from 2019, but want to explore other marketing options, this is the perfect episode. Whether you have been in business for 10 years or 10 months, this covers the core components of marketing in 2020. Tune in.

    For digital marketing strategies and tactics, visit https://rboa.com/blog

    • 25 min

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