6 episodes

Join Social Garden in conversation with some of Australia’s leading digital marketers and pioneers in technology. We’ll pick the brains behind cutting edge customer experiences and give you an inside look at the current state of marketing in Australia - and where it’s heading.

Digital Marketing Leaders Podcast Social Garden

    • Business

Join Social Garden in conversation with some of Australia’s leading digital marketers and pioneers in technology. We’ll pick the brains behind cutting edge customer experiences and give you an inside look at the current state of marketing in Australia - and where it’s heading.

    Defining ROI for Content Marketing with Matt Allison

    Defining ROI for Content Marketing with Matt Allison

    This week we’re joined in the studio by Matt Allison, former Head of Global Content Strategy at Bupa. We talk about the future of content marketing in Australia, how to prove the return on investment content delivers and why no strategy should launch without real customer feedback.

    • 19 min
    Building a Global Brand with Radek Sali, ex-CEO of Swisse

    Building a Global Brand with Radek Sali, ex-CEO of Swisse

    In this episode, Mike sits down with Radek Sali, former CEO of Swisse. Tune in to hear his insights on mass media marketing, influencers and the Daigou market in China.

    • 22 min
    Agile Marketing Processes with Trisca Scott-Branagan, Head of Marketing, Institutional at ANZ

    Agile Marketing Processes with Trisca Scott-Branagan, Head of Marketing, Institutional at ANZ

    This week, I chat with Trisca Scott-Branagan to discuss how implementing agile marketing strategies within your team requires a tailored approach for success.

    • 23 min
    Owning the End-to-End Student Journey with Matthew Lee, ex-CMO of RMIT University

    Owning the End-to-End Student Journey with Matthew Lee, ex-CMO of RMIT University

    This week, I sat down with Matthew Lee to talk about building an end-to-end customer experience vision grounded in data and research.

    • 14 min
    Building a Customer First Mindset with Ty Hayes

    Building a Customer First Mindset with Ty Hayes

    Customer first models are more common in offline channels, so I sat down with Ty Hayes to find out how Curtin University is bridging the gap in online.

    • 19 min
    The Future of Facebook, Data & Privacy with Will Egan

    The Future of Facebook, Data & Privacy with Will Egan

    In the wake of GDPR and a string of data mishandling scandals, Michael Bird sat down with Will Egan to catch up on data governance and privacy in social media marketing.

    • 16 min

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