32 episodes

Digital Marketing Masterclass presented by Farotech will include tips and tricks to build brand awareness, optimize marketing strategies, and other marketing topics from Chris Carr, CEO of Farotech Marketing. Feel free to visit www.farotech.com to get a look at what Philadelphia’s most innovative inbound & content marketing agency is up to!

Digital Marketing Masterclass Chris Carr / Farotech Marketing

    • Technology

Digital Marketing Masterclass presented by Farotech will include tips and tricks to build brand awareness, optimize marketing strategies, and other marketing topics from Chris Carr, CEO of Farotech Marketing. Feel free to visit www.farotech.com to get a look at what Philadelphia’s most innovative inbound & content marketing agency is up to!

    5 Huge Mistakes that Businesses make in Sales and Marketing with Marcus Sheridan

    5 Huge Mistakes that Businesses make in Sales and Marketing with Marcus Sheridan

    Today, we sit down with the author of “They Ask, You Answer”, Marcus Sheridan. Marcus walks through the critical mistakes that businesses make when trying to market and sell their services and how to use the power of teaching to win hearts and trust.
    They Ask, You Answer book: https://marcussheridan.com/they-ask-you-answer/

    • 51 min
    7 Mistakes Marketers Make and How to Avoid Them

    7 Mistakes Marketers Make and How to Avoid Them

    Today, we sit down with Tom Foster of @FosterWebMarketing and we will walk through the lessons he's learned over three decades of Digital Marketing, including the 7 critical mistakes that most marketers make.

    • 36 min
    New Client Impact: How to Crush the First 100 days | with Joey Coleman

    New Client Impact: How to Crush the First 100 days | with Joey Coleman

    In this premiere broadcast of Digital Marketing Masterclass CEO Chris Carr and Vice President Todd Smith talk to Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. Joey Coleman covers how the first 100 days are the most valuable in shaping a potential customer into a brand ambassador through the proper marketing materials.

    • 1 hr 12 min
    Gratitude, Automation: SOLVED

    Gratitude, Automation: SOLVED

    People who don't sweat the small stuff simply shouldn't be in marketing. Things that are simple to do like sending thank you notes to a valued client often end up falling through the cracks with all the chaos the work week brings. Automation solved this, Handwrytten CEO, David Wachs has a novel solution where robots do all the work for you, mimicking your handwriting and even handling the mailing process. in this discussion we learn more about his process and how these follow-ups both impress clients and lead to more sales.

    • 32 min
    How you are unknowingly alienating your potential clients

    How you are unknowingly alienating your potential clients

    In this episode we discuss how we're inadvertently alienating potential clients with how we develop our content strategy. The importance of creating all three stages of content your buyer’s journey map. And ultimately techniques for getting the right message to the right potential clients at the right time. Special thanks to Andy @Crestodina at #OrbitMedia @orbiteers

    • 9 min
    Effective Tactics of Omnichannel Marketing

    Effective Tactics of Omnichannel Marketing

    In this episode of Digital Marketing Masterclass, we have special guest Noz Urbina. Together we talk about how to do content marketing in a competitive industry. How to tackle creating great content that resinates with your ideal personas and how AI technology will change the landscape of digital marketing. To be entered into the raffle to win tickets to the OmniChannelX conference, enter here: https://omnichannelx.digital/digital-marketing-masterclass-ticket-raffle/

    • 1 hr 2 min

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