39 episodes

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

Digital Marketing Musings Merkle

    • Business
    • 5.0 • 7 Ratings

What’s happening with digital media right now? This podcast provides a casual pulse on industry developments and applicable strategies for staying relevant in a rapidly evolving landscape. Marketers get a boost from digital marketing experts that solve real-time problems and help brands thrive.

    Episode 37: Creating Value with NFTs

    Episode 37: Creating Value with NFTs

    The gaming series continues as Gaia and Andreah interview Mike Liu, Head of Innovation at dentsu, and Kevin Villatoro, a Web 3.0 subject matter expert with Global Partnerships at dentsu.


    Listen to learn what a non-fungible token (NFT) is and why they matter.


    Highlights include:
    • Why should marketers and brands care about NFTs?
    • What is a smart contract?
    • How do you know how much an NFT is worth?
    • Why should brands use NFTs to reward loyal customers with exclusive opportunities?
    • How can brands use NFTs to bridge their physical and digital presence?


    Resources:
    • NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand
    • What the Metaverse Means for B2B Companies – Inc.
    • How Will the Metaverse Fortify Customer Journey Analytics? – Advertising Week
    • What Do Consumers Think About Personalized Experiences?
    • Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 2

    • 39 min
    Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2

    Episode 36: The Evolution of Web 3.0 & the Metaverse, Part 2

    In part 2 of The Evolution of Web 3.0 & the Metaverse, Gaia Read and Andreah McCartney meet again with Sergio Barrientos, SVP Cultural Fluency, and Mike Liu, Head of Innovation at dentsu, to discuss how brands should approach digital transformation and the metaverse.


    Highlights include:
    • The principle of Web 3.0: new ways for us to connect
    • Why brands need to provide value to enter the space
    • The different levels of immersion in the metaverse
    • How brands should approach digital opportunities


    Resources:
    • What the Metaverse Means for B2B Companies – Inc.
    • Engaging Gamified Experiences Begin with Emotions – Advertising Week
    • NFTs Beyond the Hype: How to Put Non-Fungible Tokens to Work for Your Brand – Merkle
    • Digital Marketing Musings: The Evolution of Web 3.0 & the Metaverse, Part 1

    • 20 min
    Episode 35: The Evolution of Web 3.0 & the Metaverse, Part 1

    Episode 35: The Evolution of Web 3.0 & the Metaverse, Part 1

    In this episode, Sergio Barrientos, SVP Cultural Fluency at dentsu, and Michael Liu, Head of Innovation at dentsu, join Gaia Read and Andreah McCartney to discuss the evolution of Web 3.0 and what the future has in store.


    Highlights include:



    User ownership in the Metaverse
    The promises and goals of Web 3.0
    New ways of thinking for brands with Web 3.0
    Reshaping the current infrastructure of the internet
    The value of NFTs
    Blockchain and consumer privacy


    Resources:



    Report: Q2 2022 Media Insights Report
    Articles:


    Will the metaverse revolutionize customer experiences? – The Drum
    How will the metaverse fortify customer journey analytics? – Advertising Week
    Why B2B marketers must attack the metaverse right now – The Drum

    • 38 min
    Episode 34: Marketing Opportunities in eSports

    Episode 34: Marketing Opportunities in eSports

    In this episode, Gaia and Andreah chat with Neal Pedersen, Director of Strategy, MKTG Canada and Alex Li, Strategist, MKTG about the ins and outs of brands’ place in esports from sponsorship to advertising.


    As experts in the union of esports and marketing, Neal and Alex will discuss:
    • The difference between esports and gaming
    • Why brands don’t have to be endemic to be powerful players
    • The power of the younger esports audience and the next generation of consumers
    • Why brands don’t have to improve gameplay with messaging
    • How esports leagues are created and function
    • The different ways brands can get involved with esports teams
    • How brands can build a deeper connection with esports fans

    • 39 min
    Episode 33: Hot Media Trends for Q2 and A Reflection on Q4

    Episode 33: Hot Media Trends for Q2 and A Reflection on Q4

    Gaia and Andreah are joined by Associate Director of Marketing Communications Melissa Reilly and Associate Director of Digital Strategy Rachel Monfre in this episode as they discuss Merkle’s Q4 Digital Marketing Report and Q2 Media Insights Report.


    Listen to learn more about navigating these insights and trends:
    • Year over year changes in holiday shopping, travel, and CPC and CPM
    • Growth in Q4 with Tik Tok and streaming
    • Supply chain challenges
    • Predictions for summer travel in 2022
    • Personalization with third-party cookie deprecation
    • Influencer marketing


    Resources:
    • Whitepaper: Q4 2021 Digital Marketing Report
    • Blog: Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?

    • 16 min
    Episode 32: Gaming Options for Brands

    Episode 32: Gaming Options for Brands

    In this episode, Gaia and Andreah talk about the broad spectrum of gaming opportunities for brands with Sarah Stringer, EVP of US Media Partnerships at dentsu and Tommy Huthansel, Solutions Development Director with the newly launched dentsu gaming.


    From candy to toilet paper, listen for examples of how brands have done well breaking into the gaming sphere. This episode discusses:
    • Gaming across generations
    • Creating an authentic presence for your audience
    • Turnkey ways for brands to get involved
    • Brand safety and content suitability
    • Luxury and accessibility


    Resources:
    • Webpage: dentsu gaming
    • Podcast episode: Using Gamification to Drive User Engagement
    • Article: What Advertisers Stepping Into the Gaming Arena Should Know

    • 42 min

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