150 episodes

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

Digital Marketing Podcast with Tim Cameron-Kitchen Exposure Ninja

    • Marketing

Looking for ways to increase your website’s visibility and significantly grow the sales it generates? Join bestselling digital marketing author and Head Ninja at Exposure Ninja Tim Cameron-Kitchen as he, the Ninjas and special guests share ‘real life’ actionable tips straight from the digital marketing front line. Whether it's learning about SEO, Pay Per Click, Facebook Ads, Google Analytics, Digital PR, Conversion-Optimised Web Design or anything else Digital Marketing, hear case studies and actionable tips from people who live marketing all day every day.

More information and show notes are available at the podcast website https://exposureninja.com/podcast/

    #149: How To Get 1 Million Followers On Instagram

    #149: How To Get 1 Million Followers On Instagram

    In this episode of the Exposure Ninja Digital Marketing Podcast, we have David Deng who has built a massive Instagram following for his @entrepreneurshipfacts account. With an impressive 1.2milllion followers and 2,000-3,000 new followers each day. 
    David has a unique insight into how to build a successful Instagram page and this video will help answer questions such as, how many times a day should I post? What sort of content is best for my audience? And what hashtags should I use for my business?  
    We also get an insight into other aspects of building a large following on Instagram that may not seem too important at first glance, such as the username you choose for your account. This small but significant step is a great way to build followers and help your account become well known. So you need to get it right! 
    So sit back and enjoy as we get down to the nitty-gritty of how David has managed to build such an extraordinarily large Instagram following in 3 years. 
    2:30: When did you start the page and why?  5:30: Did you think it could get to a point where you could earn income from the page?  7:15: What does it look like on a daily basis managing a page with 1.2 million followers?   8:44: What have you learnt about posting frequency as you've built the page?  11:00: Instagram has seen a lot of content evolution recently, what sort of content best fits your audience?  12:35: What's more important, value or format?   14:00: As you were building the page did you start to feel pressure about creating new content? 16:40: What are the most effective growth strategies that you've come across in your journey so far? 19:41: How do you find the hashtags you use and do you have any tips?  22:30: What strategy do you use to promote other accounts?  25:14: How has your page been grown almost exclusively organically?   27:00: How did you align yourself so well with your target audience?  29:23: How will things change as Instagram starts to take away like?  30:20: Do you have an Instagram hacks?  34:38: What are some of the ways you can monetize your page?  36:06: How do you choose the relevant ads for your audience? 40:18: If three years ago David could see you today, what would he say?  For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/episode149/

    • 43 min
    #148: Stop Wasting Money On Google Ads

    #148: Stop Wasting Money On Google Ads

    In this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business.
    Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget.
    Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's Conversion Rate (CR). With these in hand, you can calculate if Google ads can be effective for your business.
    Here is Tim to give you some golden rules for when you should not waste your money on Google ads.
    Here’s when you should NOT run Google ads –
    2:13: When the numbers don’t make sense.
    6:33: When your website SUCKS compared to competitors.
    7:33: When you don't have a clear conversion goal.
    8:42: If people aren’t searching for what you do.
    9:34: If you are not committed to optimising and tracking things over time.

    • 13 min
    #147: How 10Web Disrupted Web Hosting

    #147: How 10Web Disrupted Web Hosting

    On this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud.
    From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo.
    What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of different approaches to their digital marketing. When they found a strategy that worked they adopted it into their campaign.
    10Web gain new customers through various channels but their most successful channel is a WordPress enthusiast Facebook page which gained 2,000 followers in two months. Building a community such as 10Web's Facebook group can position your brand as an authority in your niche. 10Web is also trialling a YouTube channel.
    Tune in to find out why 10Web invested so much in testing out different digital marketing strategies and discover which worked and which didn't.
    3:39: Introduction - What is 10Web
    3:35: How long has 10Web been going and what scale are you at now?
    5:55: What is your main way of getting new customers?
    7:00: Do you have a customer acquisition cost?
    8:35: Facebook group strategy.
    10:22: Is the Facebook group as important as your Email list?
    12:05: On the Facebook group, how do you balance selling your product vs giving free advice?
    13:17: Was there much trepidation before deciding to use AppSumo?
    15:32: How did AppSumo help?
    17:50: Disaster strategies
    19:54: Winning strategies
    23:00: Benefits of Video and YouTube
    24:20: Quickfire questions

    • 29 min
    #146 4 Ways To Increase Your Website's Leads

    #146 4 Ways To Increase Your Website's Leads

    In this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes. 
    This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic. 
    If 1 out of 100 visitors to your website turn into a lead or sale then it means your website has a 1% conversion rate. If you can adapt parts of your website to increase it to a 2% conversion rate, then you have doubled the volume of leads and sales your website generates. 
    At Exposure Ninja, we have boosted a client's conversion rate to 34%! But on average a good conversion rate for your website is about 3%-4%. Getting your website to this point is fantastic and it can be done without having to spend money. 
    This all sounds simple and it can be with some small but efficient changes to the layout and copy on your website. So listen to our resident guru and Head Ninja, Tim to find out 4 Ways To Increase Your Leads in ONLY 10 Days.
    04:52 Tip 1 — Use credibility triggers 
    10:43 Tip 2 — Increase the appeal of your lure 
    15:59 Tip 3 — Answer your customer objections 
    17:41 Tip 4 — Make your call-to-action obvious
    You can also catch this episode on our YouTube channel where you can see examples of the four tips we discuss in this episode, just go to https://www.youtube.com/watch?v=660mr-0PvGQ
    For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/146/

    • 22 min
    #145 How Good Photography Can Boost Sales With Daisi Pollard

    #145 How Good Photography Can Boost Sales With Daisi Pollard

    In this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products. 
    It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought. 
    Daisi explains that by identifying the niche market your product is in and creating targeted imagery around that niche market can have a dramatic effect on sales. Another route is to let that niche market create the imagery themselves by utilising influencer marketing. 
    In the modern world, we live in today people become loyal to the brands they buy for example Gucci, Nike, Ray-Ban, they have somewhat of a cult following. By building an emotional connection to your brand through the way it's perceived in images can create this type of brand loyalty. 
    To find out more about the power of good brand imagery and how it can boost your website's conversion rate take a listen to Daisi Pollard. 
    2:12: How important are images to a websites conversion rate?
    5:20: Influencer marketing/ In house photography
    7:43: Is good photography just for e-commerce websites? 
    10:06: Does having pictures of people build trust? 
    13:25: How does somebody know if they need new product photos
    17:30: Are broader plainer images better or are lifestyle images with the use of models better? 
    27:35: What impact does product demonstration have? 
    32:30: What needs to be included in a demonstration video?
    For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/podcast/145/

    • 38 min
    #144 By Giving Away Your Best Asset You Can Triple Your Revenue

    #144 By Giving Away Your Best Asset You Can Triple Your Revenue

    In this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website.
    TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to build a thriving community of traders who can meet, learn and interact to share ideas through some ingenious marketing strategies.
    TradePro’s main source of revenue comes from their memberships, which is a notoriously difficult area to generate revenue, as it’s hard to get people to commit to paying a monthly fee. How is George achieving such success in this area? In our podcast, he shares details on how TradePro uses a constant stream of fresh content to maintain high levels of membership. Due to the volatility of the trade industry, he explains how this works and why it is necessary. He also talks about how you can repackage content into actionable advice for your visitors.
    To finish, George gives us extra insight into how TradePro is able to hold on to the memberships once it has them. The business acquires them via three main funnels and utilises these strategies to keep consumers interested. The strategies are:
    - Free training courses
    - Organic SEO
    - Social media presence.
    If you want all the details, listen in to find out how George is using these avenues to boost leads and sales for TradePro

    • 5 min

Customer Reviews

Clarisse Gomez ,

Awesome Podcast!!!

Tim, host of the Digital Marketing Podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

OldHatch ,

Excellent information

I started binge listening to these podcasts last week as I’m a self taught website social media guru (not yet). I requested a video review of my website and I haven’t stopped being enlightened and thrilled by everything new that I’m learning.

Brooke Craven ,

Awesome Podcast!!

Tim, host of the Exposure Ninja Digital Marketing podcast, highlights all aspects of SEO, web design and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Top Podcasts In Marketing

Listeners Also Subscribed To