40 episodes

Demystifying the ever-changing world of digital marketing.

In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first.

You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.

Digital Marketing That Puts People First theonlineco

    • Business

Demystifying the ever-changing world of digital marketing.

In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first.

You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.

    S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2

    S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2

    This episode explores Hope Media’s journey from the Christian Broadcasting Association in 1953 to its current prominence in Australia’s media. Beth and Lucy share insights on navigating the evolving media environment.

    • 55 min
    S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities

    S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities

    In this Episode, we are joined by Mike Jeffrey. Mike is an experienced professional who blends community service and innovative tech solutions. Formerly leading marketing, communications, and fundraising at Wesley Mission Qld (WMQ), Mike discusses his shift to CEO at Pluss Communities — a tech startup reshaping aged care and retirement living through customised community apps.

    • 1 hr
    S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader

    S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader

    Episode Summary:  
    In this episode, we are joined by Vicki Fletcher. Vicki serves as the Global Content and Creative leader for Flight Centre and boasts a wealth of experience as a content marketer adept at navigating ever-changing markets. 
    As a skilled wordsmith, editor, and digital communicator, Vicki understands the power of storytelling to captivate audiences and drive conversions. With a diverse skill set and a history of collaborating with various teams, she possesses the versatility required to cover all facets of content marketing. 
    Vicki's work has been featured in prestigious publications such as Amnesty International, The Sydney Morning Herald, and The Canberra Times. Her expertise spans across diverse industries, from travel and photography to health brands and music journalism, providing insights that cater to aspiring marketers, seasoned professionals, and anyone curious about the role of content in today's world. 
    In this episode, we dive into Vicki's personal journey, exploring her passion for marketing and her trajectory to her current position at Flight Centre. Vicki shares her unique marketing philosophy and discusses the challenges she encounters in her role. She highlights the significance of placing people at the core of marketing and reveals her approach to crafting a robust digital strategy, shedding light on the pivotal factors that have influenced her strategy. 
    We also delve into the common challenges that businesses face in marketing, with Vicki providing valuable advice for fellow marketers and business owners. To wrap things up, we ask Vicki to reflect on her journey by posing the question: "If you could speak to yourself from 10 years ago, what advice would you offer?" 
    Join us for an engaging conversation that delves deep into the world of digital marketing, with a particular focus on the importance of prioritizing people. Vicki Fletcher's extensive knowledge and experience are sure to inspire marketers and business owners alike. 
     
    Learn More:  
    More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/ 
    More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/  
    Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/  
     
     

    • 42 min
    S3 Ep 01 | Audrey Barucchi | Making More Marketing Human

    S3 Ep 01 | Audrey Barucchi | Making More Marketing Human

    In this episode, we focus on marketing expert Audrey Barucchi. Audrey’s journey in the world of marketing is nothing short of inspiring, and her contributions throughout her career have been truly transformative.

    • 46 min
    Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.

    Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.

    In this episode, we talk about the ‘Marketing Funnel’ & how it brings customers down the journey towards making a purchase.

    • 27 min
    Ep 09 | Keyword Strategy Made Easy

    Ep 09 | Keyword Strategy Made Easy

    Are you being strategic in your approach to your keywords? And how easy is it? Find out on our latest podcast episode.

    • 25 min

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