Digital Marketing Troop Silverback Strategies

Remote work has fundamentally transformed many different kinds of businesses and employees. But it’s made it difficult to build and maintain a healthy company culture. Erika Khanna joins the show to share her experience building a healthy remote-first culture, including practical tips you can put to work right away. In this episode we cover:
The difference between remote vs asynchronous work General best practices for using Slack with colleagues The benefits and drawbacks of “core work hours” Balancing remote work and back to the office Onboarding in a remote environment Hiring for remote positions

Twitter can be a powerful platform for founders and entrepreneurs. But the road to success may not be what you think. If Twitter is an auditorium, you don't need to be standing on the stage. Instead, network within the crowd. Kevon Cheung, founder at Public Lab, joins the show to share his perspective on how to build in public on Twitter. In this episode, we cover:
How to define Twitter success The role of a Twitter profile page Personal brand -vs- active presence Framework for creating content every day How to connect with more people and grow followers Striking the right balance between personal and professional Connect with Kevon on Twitter @MeetKevon, and buy his book at http://findjoyinchaos.com/

Laura Lopuch is on a mission  to make $200,000 in one year while working a max of 10 hours per week. She’ll be able to do this by fueling her business through cold email outreach. In this episode, she shares her experience and perspective. We talk about:
How she landed on her goal of $200k and 10 hours per week Different types of cold email outreach other than a sales pitch How other channels like LinkedIn and Twitter play with email How to balance personalization with email volume The key elements of a successful cold email The gray area of GDPR and where cold email pitches fit in

If email doesn’t drive at least 20% of revenue, you have room to improve your email strategy. There are two big components: acquisition and retention. Unless you’re collecting a user’s email, they may not come back to your website. This first-party data is critical to continuing the conversation with new users and retaining loyal customers. Joe Portsmouth joins the show to share insight about how companies can level up their email marketing strategy. In this conversation we cover:
The role of email marketing in the modern marketing funnel The importance of segmentation and personalization Email tactics for retention, cross-sells, and customer feedback How copywriting for email is like copywriting for Twitter threads How to avoid spam traps and stand out in the inbox How acquisition and retention teams can collaborate more effectively Joeportsmouth.com
Twitter: @joe_portsmouth 
LinkedIn: linkedin.com/in/josephportsmouth/

Nearly 75% of consumers want to be able to text with a business. But many businesses don’t offer this mode of communication with their buyers. Aaron Weiche joins the show to talk about how businesses are using two-way text messaging to close more leads and generate conversations with buyers. In this episode, we cover:
 
Where texting fits in the modern marketing funnel How two-way texting is different from LiveChat or other SMS tactics What kind of businesses would benefit from texting with buyers Results businesses can expect when adding texting as a communication channel What kind of buyers prefer texting with business The relationship between two-way texting and customer experience  
https://leadferno.com/blog/survey-how-do-consumers-want-to-contact-a-business

TikTok is growing in popularity among marketerse as a platform with both great organic reach as well as advertising potential. Haley Nininger and her team have successfully generated leads and enrollments for an alternative education provider using TikTok. She joins the show to share her experience testing different approaches on the platform. In this episode, we cover:
Firsthand experience as a user on the platform Experience testing TikTok ads for an alternative education provider Where TikTok fits in the platform mix and the marketing funnel Why you might soon see TikTok videos in Google search results How TikTok compares to other platforms like SnapChat Which industries may benefit from investing in TikTok ads