6 episodes

In the Virunga Mountains of Africa, gorillas live in families called "troops," led by a Silverback. Now, you can join Silverback Strategies' Troop as we explore an ever-changing digital marketing landscape.

How are marketing leaders able to focus on effective strategies when the tactics evolve so quickly? In this weekly podcast, we’ll bring experts and in-the-trenches practitioners straight to you. We'll analyze industry trends, regulatory updates affecting campaign performance and so much more. Let’s start.

Digital Marketing Troop Silverback Strategies

    • Business

In the Virunga Mountains of Africa, gorillas live in families called "troops," led by a Silverback. Now, you can join Silverback Strategies' Troop as we explore an ever-changing digital marketing landscape.

How are marketing leaders able to focus on effective strategies when the tactics evolve so quickly? In this weekly podcast, we’ll bring experts and in-the-trenches practitioners straight to you. We'll analyze industry trends, regulatory updates affecting campaign performance and so much more. Let’s start.

    How Should Digital Marketers Approach Google Analytics 4 in 2021?

    How Should Digital Marketers Approach Google Analytics 4 in 2021?

    Google Analytics 4 is the next version of their leading website analytics platform, Universal Analytics. Aside from prioritizing privacy of web users, it’s simply much different than what digital marketers are used to navigating. Ben Yehle, senior analytics account manager, explains the must-know information for digital marketers.

    • 21 min
    How Do You Create A Robust Google My Business Profile?

    How Do You Create A Robust Google My Business Profile?

    SEO experts Jacob Clarke and Jordan Wogenstahl explain the importance of an optimized Google My Business profile and provide guidance on how to ensure listings are as complete as possible and working as intended. In this episode, we covered:

    Industries that benefit most
    Real examples of company profiles
    Core elements and advanced features
    And much more...

    • 17 min
    How does strategy change with the deprecation of third-party cookies?

    How does strategy change with the deprecation of third-party cookies?

    Silverback Strategies’ COO Louis Belpaire discusses one of the most important and pressing topics facing the digital marketing industry today: the depreciation of third-party cookies and how to shift to a first-party data strategy.

    Why are cookies deprecating? What do marketers need to do? How quickly do they need to pivot to keep their digital efforts performing as expected? Listen to find out.

    • 21 min
    Why Is Audience Research Important?

    Why Is Audience Research Important?

    In this episode of The Digital Marketing Troop, host John Tyreman asks content marketing masters Emily Bliss and Lauren McVetty to talk about the power and importance of audience marketing.

    Together, they’ll tell you audience marketing can be easy but effective. From interests to demographics, you can use these findings to improve your digital marketing with better content, better creative, and better messaging. Listen to this to get a better sense of who may be listening to you.

    • 15 min
    How Should SEO and Paid Media Work Together?

    How Should SEO and Paid Media Work Together?

    This time on The Digital Marketing Troop, host John Tyreman welcomes two SEO and paid media experts from Silverback Strategies to discuss how the two concepts can work in tandem to create a well-rounded approach to digital strategy.

    Silverback Strategies’ Kurt Lambert, VP of SEO & DevOps, and Andrew Fuchs, Director of paid media & SEO, provide their views based on years of experience in the digital digital marketing space.

    • 18 min
    Do Backlinks Still Have Value in SEO?

    Do Backlinks Still Have Value in SEO?

    In the premiere of The Digital Marketing Troop, host John Tyreman welcomes two SEO experts from Silverback Strategies to discuss whether or not backlinks impact SEO in a meaningful way.

    John facilitates a conversation between Silverback Strategies’ Geoffrey Kerbis, SEO team lead, and Jordan Wogenstahl, senior SEO account manager to get their (differing!) takes. Which side will you take?

    • 11 min

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