Digital marketing can be hard. But it doesn’t have to be. Level up your marketing skills in just 30 minutes each week with John Tyreman as he interviews marketing leaders and practitioners on a variety of marketing topics like SEO, paid media, strategy, buyer psychology, branding and more.
SEO trends to watch for the rest of 2022, with Geoff Kerbis
How are you going to increase organic search traffic for the rest of 2022? Listen to this podcast episode to learn which SEO trends may impact your business in the coming months. In this conversation, we cover:
How insights from Bing can bring clarity to a page's performance Google's focus on ecommerce Putting DuckDuckGo in perspective Mobile vs desktop trends The evolution of Google's Core Web Vitals Why artificial intelligence isn't as smart as we make it out to be
10 characteristics of a healthy marketing team
Performance starts with strong team chemistry. On this episode, John Tyreman shares 10 characteristics of a healthy marketing team and examples for each:
They have good team chemistry They understand why buyers buy They align goals and business objectives They're proficient with marketing technology They understand business finance and metrics They can manage projects across multiple resources They use the right agencies, consultants, or freelancers There is a blend of creative, analytical, and promotional skills They flex to adjust tactics while staying true to overall strategy They communicate well with other departments and stakeholders
Impact of the American Innovation and Choice Online Act
If this bill becomes law, it would have a major impact on digital marketing as we know it. Apple wouldn’t be able to pre-load applications on its devices. Amazon could not preference its in-house label products over third-party sellers'. Google could not surface its reviews over others in search results.
Recurring guests and SEO experts Kurt Lambert and Geoff Kerbis join the show to discuss how digital marketing could change as a result.
Summary of the bill and its potential impact How it would impact your search visibility on Google How Amazon and Google may pivot to maintain their ecommerce margins The impact on applications that on Apple’s App Marketplace How companies can evolve digital marketing alongside regulatory changes Here is a link to the bill’s language:
link to bill here
Here is the referenced article by Rand Fishkin:
Building a healthy remote-first culture, with Erika Khanna
Remote work has fundamentally transformed many different kinds of businesses and employees. But it’s made it difficult to build and maintain a healthy company culture. Erika Khanna joins the show to share her experience building a healthy remote-first culture, including practical tips you can put to work right away. In this episode we cover:
The difference between remote vs asynchronous work General best practices for using Slack with colleagues The benefits and drawbacks of “core work hours” Balancing remote work and back to the office Onboarding in a remote environment Hiring for remote positions
Building in public on Twitter, with Kevon Cheung
Twitter can be a powerful platform for founders and entrepreneurs. But the road to success may not be what you think. If Twitter is an auditorium, you don't need to be standing on the stage. Instead, network within the crowd. Kevon Cheung, founder at Public Lab, joins the show to share his perspective on how to build in public on Twitter. In this episode, we cover:
How to define Twitter success The role of a Twitter profile page Personal brand -vs- active presence Framework for creating content every day How to connect with more people and grow followers Striking the right balance between personal and professional Connect with Kevon on Twitter @MeetKevon, and buy his book at http://findjoyinchaos.com/
Cold email outreach, with Laura Lopuch
Laura Lopuch is on a mission to make $200,000 in one year while working a max of 10 hours per week. She’ll be able to do this by fueling her business through cold email outreach. In this episode, she shares her experience and perspective. We talk about:
How she landed on her goal of $200k and 10 hours per week Different types of cold email outreach other than a sales pitch How other channels like LinkedIn and Twitter play with email How to balance personalization with email volume The key elements of a successful cold email The gray area of GDPR and where cold email pitches fit in
My Favorite Digital Marketing Podcast
Engaging hosts with a wealth of digital marketing experience and knowledge. Would recommend if you want to learn more about key aspects of digital marketing or grow your skill set in the field.