17 episodes

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

Digital Marketing Victories Katherine Watier Ong

    • Business
    • 5.0 • 1 Rating

The Digital Marketing Victories Podcast is a monthly show to celebrate each other’s digital marketing victories. Each month we’ll interview marketers who have had a breakthrough moment and discover how they did it. Tune in to find practical tips, tactics, and persuasion techniques that made the difference.

    Ep 17: How to Advance Your SEO Career - Morgan Petrov

    Ep 17: How to Advance Your SEO Career - Morgan Petrov

    About This Episode
    In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. 
    As an SEO, you’ll never know everything. Know when to pull yourself out of the rabbit hole of absorbing information and start doing.
    – Morgan Petrov, Director of SEO, Statwax
    If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you.
    In This Episode, You Will Learn
    How to advance from an SEO specialist to an SEO director in under two years.How to persuade your company or management to invest in SEO resources and hires.Morgan’s strategy for growing and managing her team from one to five in less than two years.If you’re new to SEO, how you can expand your network and understanding of SEO.Connect With Morgan
    Visit the Statwax websiteConnect with Morgan on LinkedInFollow Morgan on TwitterResources Mentioned
    SEO Skills Assessment TemplateWho to follow SEO - Twitter listSemrush AcademyBlueArray AcademyLearningseo.ioWomen in Tech SEO - Twitter and Slack CommunitiesProduct-Led SEO - BookOnline GeniusesBig SEO - Reddit Community for SEOs Big SEO Slack Channel SMX Advanced - Search Marketing ExpoBest of Mike King - PresentationsThank you for listening!
    If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    • 50 min
    Ep.16: Ecommerce Launch Marketing Best Practices - Will Russell

    Ep.16: Ecommerce Launch Marketing Best Practices - Will Russell

    About This Episode
    In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at: 
    WeatherFlow TEMPEST (a cutting-edge weather station that raised $2,149,547 at launch) and COFFEEJACK (a pocket-sized barista that raised $1,610,835 at launch).This episode is for you if you are launching a brand or product on crowdfunding platforms like Indiegogo, Kickstarter, or if you want us to talk about how to create a culture of empathy among your employees and integrate that empathy into your work process.
    In This Episode, You Will Learn 
    Using empathy can build stronger human relationships and be more persuasive.How to work with your clients to get them to buy into your work process.How to launch on platforms like IndieGoGo and Kickstarter with Russell Marketing’s Five Step High-Profit Launch System (Validation, Audience Acquisition, Audience Engagement, Audience Conversation, Scale & Optimize).Connect With Will
    Visit the Russell Marketing websiteVisit the Russell Gives Foundation websiteConnect with Will on LinkedInFollow Will on TwitterResources Mentioned
    Never Split The Difference: Negotiating As If Your Life Depended On ItCrowdfunding Calculator - How to hit your goalSocial Media Customer Service: Developing a process and planThank you for listening!
    If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    • 46 min
    Ep 15: Be More Persuasive By Using AI To Hack Behavior - Benjamin Bressington

    Ep 15: Be More Persuasive By Using AI To Hack Behavior - Benjamin Bressington

    About This Episode
    In this episode, we’re joined by Benjamin Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.
    Ben is also an author of five books, including his latest, “People Ignorant: Unlocking Success, Confidence & Influence”. 
    "Most people fail to actually probe deep enough to the emotional level to find out what the real problem actually is." - Benjamin Bressington
    If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.
    In This Episode, You Will Learn 
    How to “read the room” and pivot your message so that it’s heard on the other end.How to get to the “yes” for your digital strategy recommendations or sales pitch.What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.Connect With Ben
    Visit the Behavior Sales websiteConnect with Ben on LinkedInFind him on FacebookFollow Ben on TwitterResources Mentioned
    Ben’s latest book “People Ignorant: Unlocking Success, Confidence & Influence” + bonus videos and online training support. Get the digital eBook and resources for free by emailing the Behavior Sales team at help@behaviorsales.com and mention the Digital Marketing Victories podcast, or purchase the book on Amazon.
    Thank you for listening!
    If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    • 52 min
    Ep 14: Evaluate Your SEO Skills As A Digital Marketer - Chris Green

    Ep 14: Evaluate Your SEO Skills As A Digital Marketer - Chris Green

    About This Episode
    In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan.
    “Very often one of the biggest challenges you as an SEO is that, really, you are friction for other business processes that are already happening.” - Chris Green
    What You Will Learn About
    The different SEO skills required based on the site or industry you work in. How can you fill the gaps if you’re working on a site that needs skills outside of your skillset or your teams.What steps you can take to self-evaluate and grow your own skillset as you advance in your career.Where to find SEO resources for self-evaluation.How you can evaluate your team members and help them set goals for the year.How you can gain the skills to be more persuasive in giving SEO recommendations.Connect With Chris Green
    Visit his personal websiteVisit the Torque Partnership websiteFollow Chris on TwitterConnect with Chris on LinkedInResources Mentioned
    Learning SEOThe SEO MBALearn SEO by MozProfessional Focus for SEO SkillsThank you for listening!
    If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    • 57 min
    Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

    Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

    About this episode
    In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.
    So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

    Key takeaways
    Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.How to think through new tools and tactics to become a more effective virtual speaker.How marketers can become more effective by using videos as well as more interactive virtual events.Connect with Patrick Frank
    Visit Patrick’s personal website and download a free sample of his book.Visit the Patchbay Media websiteFollow Patrick on TwitterConnect with Patrick on LinkedInSubscribe to Patrick’s newsletterPurchase Patrick’s new book Zoom Out: The Video-First PlaybookResources mentioned during this episode:
    Edit Video Calls - Turn your everyday Zoom calls into shareable videos for marketing and trainingSocial Video Studio - Unlimited done-for-you social videos for agenciesMilk Video - Turn long-form video into highlightsbonjoro: A mobile app that allows users to easily record a personal video, add a message, and send it right to their customer's email inboxPrezi Video: Let’s you show your content on-screen with your video callsDovetail: User research analysis and repository platform.Hopin: A virtual venue with multiple interactive areas that are optimized for connecting and engagingRun The World helps you host virtual conferences, talks, and happy hoursGather: Virtual spaces for more meaningful human connectionsBidsketch: Easily create professional proposalsProposify: Proposal softwareThank you for listening! 
    If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

    • 46 min
    Ep 12: How to future-proof your business - Interview with Terry Dry

    Ep 12: How to future-proof your business - Interview with Terry Dry

    About this episode
    In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.

    Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.

    Key takeaways
    How to future-proof an organization?How does digital marketing fit into the concept of future-proofing?How does “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?What is the biggest opportunity with social media data that is not being used today by most businesses?Connect with Terry Dry
    Find out what Future Proof Advisors is all about.
    Future Proof Advisors company LinkedIn page.
    Follow Terry on Twitter.
    Connect with Terry on LinkedIn.
    Resources Mentioned During this Episode
    (Book) Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork.Smarter Service: A membership service for older adults who want to demystify tech and enjoy its benefits.(Blog) 10 Ways to Make Your Business Customer-Obsessed(Podcast) Interview with Lori SullivanThank you for listening! 
    If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast. 

    • 52 min

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Give it a listen!

If you’re looking to improve your digital marketing strategies, I definitely recommend listening to the Digital Marketing Victories podcast! Katherine and Joe ask excellent questions that reveal key information about digital marketing.

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