26 episodes

The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.
Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.
We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

Digital Marketing Victories Katherine Watier Ong

    • Business
    • 5.0 • 3 Ratings

The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully.
Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy.
We feature people who have persuaded others to adopt new technology, change their attitudes or behaviors to support a digital marketing initiative or have led internal change around digital marketing plans. Our guests all have one thing in common: they have figured out how to tackle the people part of digital marketing success and are willing to share those tips with others.

    Fostering Growth Through Mentorship

    Fostering Growth Through Mentorship

    About This Episode
    In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.

    Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.


    | (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin

    A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.


    This episode is perfect for you if you’re curious about:
    The value of having a mentor.Where to find a mentor and how important finding the “right” mentor is.How to become a mentor yourself.What skills mentoring can help you develop.How mentoring can positively impact your career.Tune in for an insightful conversation with Silvia Martin!

    Connect With Silvia Martin
    Learn about Trebole MarketingConnect with Silvia on LinkedInFollow her on Twitter
    Resources
    Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/


    Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
    You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
    Support the showLeave Feedback
    Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
    👉 Leave feedback

    Get In Touch
    Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    Thank you for supporting our podcast!

    • 30 min
    Tips for Podcast Automation with Joe Casabona

    Tips for Podcast Automation with Joe Casabona

    About This Episode
    In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. 


    Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, and course creation to help creators, freelancers, and business owners. Joe has a gift for breaking down concepts that scare people into bite-sized, approachable pieces of information they can implement quickly.


    In this episode, you’ll learn how to automate more of your life (including your podcast) so that you have more time to work on professional development goals, what soft skills to nurture as a podcaster or a digital marketer trying to up your persuasive skills.


    "You are not the hero. Remember this. You are the guide. So in Joseph Campbell parlance, there's the hero who's the main character of the story. There's the guide who aids in the transformation. When you're telling your stories, you think about how you are the guide for your listener." - Joe Casabona


    This episode is for you if you’re curious about the following:
    How automation, AI, and VAs can give you more time to work on your soft skills. How to get started with VA/automation for your podcast or other marketing activities.How storytelling techniques can make your podcast (or marketing strategy) more persuasive.
    Tune in for an insightful conversation with Joe Casabona!

    Connect With Joe
    More info on his personal site and coaching site Podcast Liftoff Connect with Joe on LinkedInFollow him on Twitter/X @jcasabonaCheck out his podcasts - Podcast Workflows and How I Built ItGet his new book - HTML and CSS: Visual QuickStart Guide
    Resources
    Find on episode webpage.

    Leave us a review on you
    Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
    You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
    Support the showLeave Feedback
    Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
    👉 Leave feedback

    Get In Touch
    Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    Thank you for supporting our podcast!

    • 1 hr 5 min
    The Soft Skills Involved in SEO Product Management

    The Soft Skills Involved in SEO Product Management

    About This Episode

    In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager.

    Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams.

    In this episode you’ll learn how to implement SEO recommendations effectively, prioritize your SEO work, and leverage SEO case studies for persuasion, as well as tips for improving your writing skills.

    "Just a quick tip with prioritization: it isn't just a one-off thing. I think a lot of people, And this is something I learned as a PM. Prioritization is a skill. It's not a one-off thing. It's not like high, medium, or low six months ago, right? And now we're, you know, we're doing it again six months later, high, medium, low. It's like, I call it ruthless prioritization. You are constantly working on it."  - Adam Gent

    This episode is for you if you’re curious about the following:
    How an outcomes mindset and product briefs as an in-house SEO can help you get more of your recommendations implemented.How to build trust for your work internally.How to prioritize your technical SEO work.How to leverage SEO case studies to persuade others.How a product manager approach to SEO might make your efforts more successful.Tips for improving your writing.
    Tune in for an insightful conversation with Adam Gent!

    Resources
    Find on episode webpage.
    Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
    You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
    Support the showLeave Feedback
    Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
    👉 Leave feedback

    Get In Touch
    Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    Thank you for supporting our podcast!

    • 1 hr 14 min
    Utilizing Jobs To Be Done Theory in Digital Marketing

    Utilizing Jobs To Be Done Theory in Digital Marketing

    About This Episode
    Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.


    This episode is perfect for you if you’re curious about the following:
    How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.Tune in for an insightful conversation with Zac Stucki!
    Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
    You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
    Support the showLeave Feedback
    Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
    👉 Leave feedback

    Get In Touch
    Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    Thank you for supporting our podcast!

    • 57 min
    Can you be more persuasive as an SEO Product Manager?

    Can you be more persuasive as an SEO Product Manager?

    About This Episode


    Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.


    This episode is for you if you’re curious about the following:


    How thinking like a product manager could help your developer relationships.Tips for pivoting your career toward product management.How to tell your story effectively to sell through your SEO tests.How to present your story effectively to win awards."The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia


    Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.


    Tune in for a captivating conversation with Gus Pelogia!



    Connect With Gus


    Connect with Gus on LinkedInFollow Gus on TwitterLearn more about Gus on his websiteFind Gus on Growth MentorHis BrightonSEO slides
    Loved this episode? 


    Leave us a review on your favorite podcast app. Tweet and tag us @dmvictories and @kwatier!


    Apple Podcas
    Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
    You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
    Support the showLeave Feedback
    Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
    👉 Leave feedback

    Get In Touch
    Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    Thank you for supporting our podcast!

    • 44 min
    Ep.21: Anthropological Insights into SEO with Helene Jelenc

    Ep.21: Anthropological Insights into SEO with Helene Jelenc

    About This Episode
    We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.


    This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 


    "Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc

    You Will Learn
    How anthropology can contribute to a holistic perspective.The benefits of practicing active listening and note taking during interviews.The impact of different platforms and audiences on content creation.
    Connect With Helene
    Connect with Helene on LinkedInFollow Helene on TwitterConsulting Helene (Company)Wandering Helene (Blog)
    Resources
    Find on episode webpage.


    Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
    You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
    Support the showLeave Feedback
    Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
    👉 Leave feedback

    Get In Touch
    Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

    Thank you for supporting our podcast!

    • 41 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Yael Nuss ,

Great podcast

Great podcast for all marketers, regardless of speciality.

TerryD97 ,

Give it a listen!

If you’re looking to improve your digital marketing strategies, I definitely recommend listening to the Digital Marketing Victories podcast! Katherine and Joe ask excellent questions that reveal key information about digital marketing.

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