Digital Marketing Victories Katherine Watier Ong

About This Episode
Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8 figures by understanding their customer’s jobs to be done, finding and fixing their operational limitations, and reducing project timelines.


This episode is perfect for you if you’re curious about the following:
How to utilize the jobs to be done theory to improve the messaging to your current and potential customers.How to standardize processes to make marketing more efficient and effective, cut waste, reduce project timelines, and reduce customer churn.How to conduct compelling customer interviews and build effective customer journeys that will positively impact your marketing efforts.Tune in for an insightful conversation with Zac Stucki!
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
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Get In Touch
Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode


Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards such as Digital Media Awards, The Drum Search Awards, and Irish Content Marketing Awards. Currently, Gus is also a judge for the EU Search Awards.


This episode is for you if you’re curious about the following:


How thinking like a product manager could help your developer relationships.Tips for pivoting your career toward product management.How to tell your story effectively to sell through your SEO tests.How to present your story effectively to win awards."The idea of putting stars together, it's something that you take with you as a journalist, no matter what you do." - Gus Pelogia


Join us as we delve into an enlightening conversation with Gus Pelogia, the SEO Product Manager at Indeed, who brings his journalistic background to bear on his current role. Gus shares his wisdom on how adopting a product manager's mindset can align people effectively with a marketing strategy and how transitioning to product management can be a game-changer in your career. A wealth of tips and insights from Gus await you in this episode.


Tune in for a captivating conversation with Gus Pelogia!



Connect With Gus


Connect with Gus on LinkedInFollow Gus on TwitterLearn more about Gus on his websiteFind Gus on Growth MentorHis BrightonSEO slides
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Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showLeave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
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Get In Touch
Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation.


This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work. 


"Put yourself in someone else's shoes. It may seem really bizarre at first when you hear something that is completely different from what you do, but if you just take a moment and realize that maybe that culture or that person just came from a completely different set of circumstances, have a different set of values and that you should be understanding that culture or those behaviors on the basis of that historical, political, cultural aspects." - Helene Jelenc

You Will Learn
How anthropology can contribute to a holistic perspective.The benefits of practicing active listening and note taking during interviews.The impact of different platforms and audiences on content creation.
Connect With Helene
Connect with Helene on LinkedInFollow Helene on TwitterConsulting Helene (Company)Wandering Helene (Blog)
Resources
Find on episode webpage.


Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showLeave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch
Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode


We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject.


"The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull


Jo is a freelancing marketing consultant in Barcelona, Spain, and the founder of Turn Digi. She was a runner up for Digital Women's Innovator of the Year in 2021. She is also an organizer of Search London, a 12-year-old organization. She has been working remotely since 2010 and has lived in 9 countries.

You Will Learn


How can understanding and improving emotional intelligence help build better relationships and further your career?What behaviors can help build good relationships and how do they differ online and offline?What actionable steps can be taken to improve empathy skills and build strong relationships?
Connect With Jo


Learn more about Turn DigiFollow Turn Digi on Twitter @TurnDigiLearn more about Search London Meetup groupFollow Search LDN on Twitter @SearchLDNFollow Jo on Twitter @SEOJoBlogsConnect with Jo on LinkedIn
Resources

Find on episode webpage.


Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showLeave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch
Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman.


"I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to think about success that feels authentic to who they are. When we are our best selves, we will be more successful in the world."
- Dana Theus

In this episode, you will learn:
How can digital marketers become more effective when communicating negative news?How can you become a better listener to build empathy and understanding?Tips for persuading the C-suite vs cross teams. Tips for building relationships and be more influential in virtual meetings.Dana Theus helps executives activate their most authentic leadership qualities and elevate their natural abilities to grow and lead others. She is a seasoned marketing executive with experience in Fortune 500 companies, tech startups, and nonprofits.
This episode of Digital Marketing Victories is about communication & relationship skills. Dana Theus shares with us to manage your work relationships, plan your career development, and develop better leadership habits that improve your ability to be more impactful. 
Lastly, she gives tips on building relationships and understanding your clients and coworkers better to be more persuasive.
If you’re interested in learning how to build relationships more effectively, learn tips for how to deliver bad news successfully, this episode is for you. 

Connect With Dana
Learn about InPower CoachingConnect with Dana on LinkedInFollow Dana on Twitter @DanaTheus
Resources
InPower Dimension Coaching Facebook Community Free career coaching resourcesWomen’s Mastermind Membership
Other episodes you'll enjoy:
Episode 18: Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showLeave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch
Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!

About This Episode
In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. 


"The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture."


Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serves mission driven organizations. He holds a BA in Film from Temple University and an MA in International Communications from American University. He currently resides in Fort Worth, Texas with his wife, daughter and three doggies, Rocky, Apollo and Philly.

In This Episode, You Will Learn
How technology affects people's behavior How to manage change within an organization The importance of audience segmentation
Connect With Tony
Learn about ParsonsTKOConnect with Tony on LinkedInFollow Tony on Twitter @tonykopetchny
Resources
Find on episode webpage.


Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Support the showLeave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback

Get In Touch
Tweet us at @dmvictories @kwatier Email us at admin@wostrategies.com If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.

Thank you for supporting our podcast!