Digital Momentum is an episodic podcast delivering conversational interviews with leaders in digital marketing, digital transformation, and ecommerce growth. This podcast is about in-depth sharing – to increase digital maturity industry-wide and drive growth that makes sense for businesses. Powered by smec – Smarter Ecommerce | Your Online Retail Growth Partner | https://smarter-ecommerce.com
A serial startup CMO’s guide to channel mix, scale, and audience
Larissa Walker brings a fascinating academic background and years of practical experience scaling startups to her current role as Commercial Optimisation Program Leader at RS Components, a FTSE250 business. Startups that Larissa has helped to grow have flourished, including 1 IPO and 3 acquisitions. Learn about everything from how to launch new products to how to lead digital turnarounds with Larissa.
Trailblazing new paths in paid search automation
Polle van Elsacker, independent Marketing Tech Consultant with 11+ years of PPC experience shares his view on current industry developments. Additionally, he sheds light on how to transform businesses in a fast-paced environment into leaders by unlocking unused potential which allows for healthy growth.
Digital Marketing through the lense of a technical marketer
Christopher Gutknecht, Lead Acquisition & Optimization at Bergzeit, is an expert practitioner and leader in digital maturity including topics like profit based campaigns, attribution modelling and marketing data warehousing.
From digital transformation to exponential organization
Birgit de Vries, Owner of Golfbreker Consulting, has led quite a lot of digital transformation projects and an expertise in digital marketing strategy and change management.
Connecting the dots from online to offline
Steve Sheinkopf, CEO at Yale Appliance since 1986, on the advantages of a strong online presence as offline retailer, digital marketing processes, growth and a whole lot more.