19 min

Digital Out of Home Advertising in Australia – with Yun Yip of MediaMath and Steve Geelan of oOh! The IAB Australia Podcast

    • Technology

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital - and it's quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital - and it's quickly becoming a big part of the digital ecosystem. The digital component now makes up over 50% of the entire OOH market in Australia. IAB Australia has convened a Digital Out of Home (DOOH) Taskforce to examine and analyse this exciting rising star of advertising and in this episode we talk to taskforce members Yun Yip, VP Partnerships & Country Manager at MediaMath AUNZ, and Steve Geelan, Group Director - Channel and Solutions at oOh! about programmatic DOOH, scale, inventory and how Australia compares with other markets.

19 min

Top Podcasts In Technology