The pandemic has changed our lives—and our business strategies—as we know them. Listen to discussions about business innovation and industry changes in the midst of a global pandemic. Hosted by Sidnee Schaefer, Schaefer Digital CEO. New episodes monthly.
#8: The Future of Ecommerce
The pandemic has forced an acceleration in the adoption of technology and a flood of merchants to begin selling online. The biggest question is.. has the future of ecommerce changed?
Does the future of ecommerce look any different as adoption accelerates decades in one year? To help answer this question my guest is Scott Schaefer, GM of Finance at Zappos.com.
If you have questions or feedback on the episode or podcast, send us an email at firstname.lastname@example.org.
#7: Using Intent Marketing To Reach Customers
Intent marketing is a not-so-secret marketing weapon. During a time when consumer behavior is constantly changing and it's hard to predict purchase behavior, intent marketing is the best way to adapt.
So how do you use it at your own company? To help answer this question my guest is Armin Ausejo, Global Digital Marketing Manager at Fluke Process Instruments.
If you have questions or feedback on the episode or podcast, send us an email at email@example.com
#6: The Future of Music Education - Going Remote
A conversation with Elliot Baldini about the process of moving music lessons online and adapting to a new services model.
#5: Using A/B Testing For Explosive Results
Sidnee discusses A/B testing - How it's used, knowing what to test, and industry A/B testing tools.
#4: Innovation & The Future Of The Moving Industry
A conversation with Seth Waite about innovation in the moving industry and moving in a post-pandemic world.
#3 - Communicating On Social Media During COVID-19
Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics...