13 min
Digital Storytelling Tips with Donald Miller, Building a StoryBrand The #WeAreSlam Show
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- Marketing
Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems. Marketers fail when they don't focus on what matters to their customers. In this episode, we introduce another great book with straightforward, practical strategies to help your customers be the hero of their own story: Building a StoryBrand by Donald Miller.
Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.
Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.
Today we are going to talk about getting on the ground with your sales team to better understand target markets. At the core of any good sales team is an expert understanding of what drives human behavior. Great sales teams can help marketers align with target markets and identify their problems. Marketers fail when they don't focus on what matters to their customers. In this episode, we introduce another great book with straightforward, practical strategies to help your customers be the hero of their own story: Building a StoryBrand by Donald Miller.
Welcome to The #WeAreSlam Show, a digital marketing podcast where we share marketing trends, best practices, and ideas to help your business or brand grow.
Created and produced by SLAM! Agency, the show exists to help marketing professionals, directors, and executives grow their brands and reach their customers in a more effective way.
13 min