Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Kevin She / Scott Jensen
  • 5.0 (1)
  • BUSINESS
Digital to Foot Traffic - Online Marketing Guide for Retail Stores

Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

  1. 10/04/2019

    Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart

    Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app's rankings. Listen to the end to hear Daniel's advice for all startups. Links: Daniel on Linkedin GoGoChart Time Stamps: 01:17 - Daniel Lo introduction and background 07:41 - Why it takes longer to build an app 10:19 - What affects app rankings in App Store 10:47 - "We bought cheap traffic to get to the top rankings, and then exposure gave us the high-quality traffic". - Daniel Lo 13:00 - Not every business needs an app 14:20 - "We were the first in Hong Kong to be certified by Apple for Apple search ads". - Daniel Lo 17:45 - Tips on improving app rankings 24:00 - Advice for all startups

    29 min

  2. 09/03/2019

    Customer segmentation and personalized value proposition

    Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy. During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale. Links: Scott Jensen on LinkedIn Adigma.io/ Time Stamps: 00:24 - Customers segmentation & targeting 01:44 - How customers can be segmented for a Self-Storage business 06:44 - Using A/B testing for price increase decisions 10:44 - Differentiating value proposition for different types of customers 12:43 -“People who are on autopay, they stay longer” - Kevin 13:38 - Segmenting customers for a car dealership 17:21 - Price of converting a potential client into a sale

    23 min

  3. 07/08/2019

    Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma

    Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses. During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. Learn the difference between local and organic SEO including the role content plays towards traffic. Find out ways to obtain your customer’s data the correct way and increase your new customer findings by 30%.  Links: Linkedin.com/in/gabe-thayn Linkedin.com/in/cameronurry Adigma.io Time Stamps: 02:08 – Background and introduction 06:08 – Success in the self-storage business 10:05 – The difference between local and organic SEO 10:18 – “If you get optimized and you’re ranking high you’re going to get massive volume.” – Cameron Urrg 13:30 – The role content plays in this industry 27:50 – Monitoring the acceleration rate of occupancy 32:04 – “Everyone has some level of data. Max out what you can do, have a plan, and figure it out.” – Cameron Urrg 33:23 – Obtaining your customer data the correct way 40:06 – What else does Adigma has to offer its customers? 44:02 – Increase your new customer findings by 30%+ 47:40 – When to properly raise rent for maximum yield

    52 min

  4. 11/09/2018

    Blockchain and Application to SMEs and Retailers

    Maziar Sadri is the chief product officer of Unification, the first protocol to integrate existing user bases into blockchain technology, creating a user-controlled open data marketplace. Mazi led 3 products to leadership positions in their category, including Answers, Messenger, and the Yahoo! During this episode, Maziar will share how the new generation of  Blockchain is changing the world. He will focus on how Unification is brining blockchain to brick and mortar stores. Listen to the end for insight on how this technology can change how enterprises sell and exchange customer data.   Links: LinkedIn Unification.com   Time Stamps: 01:31 - Maziar background and passion 05:19 - Machine learning and adjust to the market 09:12 - What is blockchain 11:44 - Paying a client in Bitcoin and selling it low 14:57 - Accountability and transactions with smart contracts 17:05 - A new generation of currency that is changing the world 26:12 - Bringing blockchain to brick and mortar stores 31:17 - How much does it cost for this service 32:16 - Selling and exchanging customer data   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

    39 min

  5. 09/20/2018

    Retailers VS. E-commerce Stores with Steve Suh

    Steve Suh is the co-founder of Floship, a global cross-border e-commerce fulfillment company. They service online retailer that wants to take their business internationally. During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amazon are doing differently in order to stay on top. Steve and Kevin will also talk about how the new pop up store model might be the best strategy.  Learn about the E-commerce and retail growth in Hong Kong and find out what is next in for the future for Floship.   Links: https://www.floship.com/ https://snaptee.co/ Quotes: “It even easier for an online retailer to go offline” - Steve Suh “You think that offline retail is dying, but its not” - Steve Suh Time Stamps: 01:05 - What is Floship? 03:45 - Stevens backstory 09:16 - The progression of Floship 11:47 - E-Commerce trends and high retail gross 13:13 - What Walmart and Amazon are doing differently 15:12 - E-commerce and retail growth in Hong Kong 18:01 - Pop up stores and going from online to an offline store 22:21 - What's next for Floship? 24:34 - Two sides to the Chinese customer

    27 min

  6. 08/08/2018

    Building In-House Digital Team with Oswald Yeo

    Oswald Yeo is the co-founder and CEO of Glints, the #1 career discovery and graduate recruitment platform in Asia with a network of over 300,000 young professionals and 10,000 employers. He is a college dropout who dedicated his time on startups which is now raised over $4million by top investors. He has been featured in different publications including Forbes, Business Times, and The Huffington Post. This episode focuses on the idea of building an in-house digital team for companies. Oswald talks about the benefit of hiring digital team overseas. He also shares his own personal experience while being on a quest of connecting workers and employers. On this episode, you will learn when to start hiring digital workers and what the perfect conditions are for a more successful working relationship.   Links: Glints.com   Time Stamps: 00:26 – Who is Oswald Yeo and what does he do? 06:15 – Status of Startups in Singapore 09:56 – When is the time to start an in-house digital team? 12:18 – Advantages of hiring overseas digital workers 14:03 – Constant communication between workers 16:22 – The importance of meeting your team in person 17:08 – His vision on digital marketing in the next few years 18:12 – Best Internship in the World 19:18 – Updates on their company 19:38 – Where to find them and how much they charge   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

    21 min

  7. 07/30/2018

    Managing Class A Self-Storage with Rob Madsen

    Rob Madsen is the President of U-Lock Mini Storage Group, a company dedicated to helping you make the most of your moving and storage experience. He is born into the storage industry and has evolved from the basics of maintenance, operations, and construction to the full oversight of developing and growing a multi-facility class A portfolio of self-storage properties. During the episode, you will learn so much about the storage industry. From his several years of experience, he shares his know-how in the field, not only in storage but in the supply chain management, in general. He also gives some pointers on what to consider when building a website in order to attract more traffic. For brick-and-mortar store owners, you will definitely gain so much from this episode from constructing your businesses to expanding it.   Links: U-Lock Mini Storage  Self Storage Association Inside Self-Storage   Time Stamps: 01:42 – Rob’s background in the storage industry 04:03 – The size and growth of his company 06:40 – Moving from yellow pages to digital phase 10:32 – Allocating the budget digitally 12:09 – Using Social Media in increasing customers 17:53 – Competing with the big REITs 22:19 – Customers vs. Cost 27:02 – Allocating the advertising budget 32:21 – Participating in charities 38:05 – Pointers for brick-and-mortar stores website 42:07 – Working with different agencies 45:10 – The future of SCM   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

    48 min

  8. 07/16/2018

    Digital Marketing Technique for European Markets

    Nils Horstmann is the Founder and Managing Director of Eviom, a digital marketing consultancy company dedicated to developing digital marketing strategies that would help you achieve success in the digital world. Nils is a qualified business economist making him the person responsible for overall repeat client support. He has vast knowledge and experience in digital marketing that has made a great contribution to the creation of Eviom. During the episode, Nils imparts his knowledge in the world of digital marketing. He gives recommendations on what digital strategies to use including what online platform is cheaper for converting traffic to your businesses. He shares when and how his company started and he reveals some recommendations on the perfect country to start a business. For all the business-savvy listeners, this episode is for you!   Links: Eviom.com   Time Stamps: 01:03 – When and how he started his company 04:57 – Getting access to big clients 08:04 – Recommendations on what digital marketing strategies to use 08:41 – Which is cheaper, Facebook or Google? 13:51 – Internet Media Platform in the U.S. 17:08 – Effects of the New Data Policy 20:11 – Future plans for the company 21:01 – Recommendations on where to start a company 22:25 – Example of successful clients 26:11 – Eviom background information   If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

    28 min
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About

Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business. Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

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