Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business.
Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!
Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart
Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company. During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoCart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app's rankings. Listen to the end to hear Daniel's advice for all startups.
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Customer segmentation and personalized value proposition
During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.
Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma
During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. Learn the difference between local and organic SEO including the role content plays towards traffic. Find out ways to obtain your customer’s data the correct way and increase your new customer findings by 30%.
Blockchain and Application to SMEs and Retailers
During this episode, Maziar will share how the new generation of currency that is changing the world. He will focus on how Unification is brining blockchain to brick and mortar stores. Listen to the end for insight on how this technology can change how enterprises sell and exchange customer data.
Retailers VS. E-commerce Stores with Steve Suh
During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amazon are doing differently in order to stay on top.
Steve and Kevin will also talk about how the new pop up store model might be the best strategy. Learn about the E-commerce and retail growth in Hong Kong and find out what is next in for the future for Floship.
Building In-House Digital Team with Oswald Yeo
This episode focuses on the idea of building an in-house digital team for companies. Oswald talks about the benefit of hiring digital team overseas. He also shares his own personal experience while being on a quest of connecting workers and employers. On this episode, you will learn when to start hiring digital workers and what the perfect conditions are for a more successful working relationship.