22 episodes

Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business.

Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

Digital to Foot Traffic - Online Marketing Guide for Retail Stores Kevin She / Scott Jensen

    • Business
    • 5.0 • 1 Rating

Explore the latest digital marketing trends and uncover strategies from the best in the industry. Hosted by Kevin She and Scott Jensen, featuring experts in the digital community, this show will help you build marketing plans that will massively impact your business.

Kevin is the owner of the biggest self-storage chain in Hong Kong and Macau with over 65 locations. Scott is a Senior Marketing and Business Strategies who utilizes an analytical and calculated approach to ensure business growth. Digital to Foot Traffic brings you into the digital world where you discover new ideas that will bring success to your brick and mortar business!

    Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart

    Tips and Tricks of App Marketing, with Daniel Lo of GoGoChart

    Daniel Lo is the Founder and CEO of GoGoChart, an award-winning advertising technology company specialises in go to market strategy, paid search ads, ASO, user acquisition, and global mass scale for companies all over the world.

    During this episode, you will hear Daniel's story how he went from several failing businesses to success with GoGoChart. You will also understand how mobile apps marketing works and learn what tips and techniques can help mobile app's rankings. Listen to the end to hear Daniel's advice for all startups.
    Links:
    Daniel on Linkedin GoGoChart Time Stamps:
    01:17 - Daniel Lo introduction and background 07:41 - Why it takes longer to build an app 10:19 - What affects app rankings in App Store 10:47 - "We bought cheap traffic to get to the top rankings, and then exposure gave us the high-quality traffic". - Daniel Lo 13:00 - Not every business needs an app 14:20 - "We were the first in Hong Kong to be certified by Apple for Apple search ads". - Daniel Lo 17:45 - Tips on improving app rankings 24:00 - Advice for all startups

    • 29 min
    Customer segmentation and personalized value proposition

    Customer segmentation and personalized value proposition

    Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy.
    During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.
    Links:
    Scott Jensen on LinkedIn Adigma.io/ Time Stamps:
    00:24 - Customers segmentation & targeting 01:44 - How customers can be segmented for a Self-Storage business 06:44 - Using A/B testing for price increase decisions 10:44 - Differentiating value proposition for different types of customers 12:43 -“People who are on autopay, they stay longer” - Kevin 13:38 - Segmenting customers for a car dealership 17:21 - Price of converting a potential client into a sale

    • 22 min
    Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma

    Advance Paid Search and SEO for Local Businesses with Gabe Thayn and Cameron Urry of Adigma

    Gabe Thayn and Cameron Urry are the co-founders at Adigma, a data-driven, innovative marketing technology company that uses custom-built, data-driven paid search marketing structure to create an individualized toolset for businesses.
    During this episode, you will learn how to how to boost your local business in paid search and SEO search rankings. Learn the difference between local and organic SEO including the role content plays towards traffic. Find out ways to obtain your customer’s data the correct way and increase your new customer findings by 30%.
     Links:
    Linkedin.com/in/gabe-thayn
    Linkedin.com/in/cameronurry
    Adigma.io Time Stamps:
    02:08 – Background and introduction 06:08 – Success in the self-storage business 10:05 – The difference between local and organic SEO 10:18 – “If you get optimized and you’re ranking high you’re going to get massive volume.” – Cameron Urrg 13:30 – The role content plays in this industry 27:50 – Monitoring the acceleration rate of occupancy 32:04 – “Everyone has some level of data. Max out what you can do, have a plan, and figure it out.” – Cameron Urrg 33:23 – Obtaining your customer data the correct way 40:06 – What else does Adigma has to offer its customers? 44:02 – Increase your new customer findings by 30%+ 47:40 – When to properly raise rent for maximum yield  

    • 51 min
    Blockchain and Application to SMEs and Retailers

    Blockchain and Application to SMEs and Retailers

    Maziar Sadri is the chief product officer of Unification, the first protocol to integrate existing user bases into blockchain technology, creating a user-controlled open data marketplace. Mazi led 3 products to leadership positions in their category, including Answers, Messenger, and the Yahoo!
    During this episode, Maziar will share how the new generation of  Blockchain is changing the world. He will focus on how Unification is brining blockchain to brick and mortar stores. Listen to the end for insight on how this technology can change how enterprises sell and exchange customer data.
     
    Links:
    LinkedIn Unification.com  
    Time Stamps:
    01:31 - Maziar background and passion
    05:19 - Machine learning and adjust to the market
    09:12 - What is blockchain
    11:44 - Paying a client in Bitcoin and selling it low
    14:57 - Accountability and transactions with smart contracts
    17:05 - A new generation of currency that is changing the world
    26:12 - Bringing blockchain to brick and mortar stores
    31:17 - How much does it cost for this service
    32:16 - Selling and exchanging customer data
     
    If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.

     

    • 39 min
    Retailers VS. E-commerce Stores with Steve Suh

    Retailers VS. E-commerce Stores with Steve Suh

    Steve Suh is the co-founder of Floship, a global cross-border e-commerce fulfillment company. They service online retailer that wants to take their business internationally.
    During this episode, Steve will share key insight into ECommerce trends and how some retailers are yielding such high gross. You hear about what companies like Walmart and Amazon are doing differently in order to stay on top.
    Steve and Kevin will also talk about how the new pop up store model might be the best strategy.  Learn about the E-commerce and retail growth in Hong Kong and find out what is next in for the future for Floship.
     
    Links:
    https://www.floship.com/
    https://snaptee.co/


    Quotes:
    “It even easier for an online retailer to go offline” - Steve Suh
    “You think that offline retail is dying, but its not” - Steve Suh



    Time Stamps:
    01:05 - What is Floship?
    03:45 - Stevens backstory
    09:16 - The progression of Floship
    11:47 - E-Commerce trends and high retail gross
    13:13 - What Walmart and Amazon are doing differently
    15:12 - E-commerce and retail growth in Hong Kong
    18:01 - Pop up stores and going from online to an offline store
    22:21 - What's next for Floship?
    24:34 - Two sides to the Chinese customer
     
     

    • 26 min
    Building In-House Digital Team with Oswald Yeo

    Building In-House Digital Team with Oswald Yeo

    Oswald Yeo is the co-founder and CEO of Glints, the #1 career discovery and graduate recruitment platform in Asia with a network of over 300,000 young professionals and 10,000 employers. He is a college dropout who dedicated his time on startups which is now raised over $4million by top investors. He has been featured in different publications including Forbes, Business Times, and The Huffington Post.
    This episode focuses on the idea of building an in-house digital team for companies. Oswald talks about the benefit of hiring digital team overseas. He also shares his own personal experience while being on a quest of connecting workers and employers. On this episode, you will learn when to start hiring digital workers and what the perfect conditions are for a more successful working relationship.
     
    Links:
    Glints.com
     
    Time Stamps:
    00:26 – Who is Oswald Yeo and what does he do?
    06:15 – Status of Startups in Singapore
    09:56 – When is the time to start an in-house digital team?
    12:18 – Advantages of hiring overseas digital workers
    14:03 – Constant communication between workers
    16:22 – The importance of meeting your team in person
    17:08 – His vision on digital marketing in the next few years
    18:12 – Best Internship in the World
    19:18 – Updates on their company
    19:38 – Where to find them and how much they charge
     
    If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.
     

    • 20 min

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