56 episodes

You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Host Priscilla McKinney

Digital Transformation Success Priscilla McKinney

    • Business
    • 5.0 • 23 Ratings

You'll hear from consultants, trainers, executives, innovators and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success. Host Priscilla McKinney

    Building Your Social Influence with a Thought Leadership Strategy with Dan Wasserman

    Building Your Social Influence with a Thought Leadership Strategy with Dan Wasserman

    If there is a king of thought leadership on AI in healthcare market research, today’s guest might be it. 
    On this episode of Digital Transformation Success, host, digital transformation specialist and Little Bird Marketing CEO Priscilla McKinney, along with guest and KJT COO Dan Wasserman, discuss the importance of networking and thought leadership in today’s digital world. As an accomplished operations leader with extensive experience in digital strategy, research, and technology, Wasserman leads his company’s strategy and AI initiatives, advancing innovation and corporate sustainability, while at the same time upholding ethical standards. 
    Wasserman shares insights into his role leading strategy and the AI initiative at KJT, emphasizing the importance of formalizing a company's voice through building relationships and fostering a strong employee base, as well as his approach to thought leadership, focusing on experimental AI and his commitment to authentic and original content. One of his top posts stems from his frustration with AI chat bot cheat sheets, highlighting his dedication to practical and useful information.
    “The things that got the best feedback,” Wasserman explains. “[Was] when I was providing some valuable resource to [people].”
    Wasserman also shares valuable lessons learned through teamwork and networking. He notes that while everyone has unique experiences, combining them can create a sum greater than its parts. To mitigate potential blind spots, Dan and his team prioritize communication and positive affirmation, often sharing useful information with a simple, “Hey, I thought you might like this.” This approach underscores the importance of continuous learning and improvement.
    His perspective highlights the continuous journey of improvement and the collective strength derived from collaborative efforts. By commenting on others' work and accepting feedback, he ensures that he and his team remain adaptable and forward-thinking in the ever-evolving landscape of AI and healthcare research.
    Sponsors:
    Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

    Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

    The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

    But don’t let the learning stop there, because we have a GIVEAWAY ALERT!
    Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. 
    Click HERE for a chance to win this exciting package of goodies to start building your social influence today! (drawing to be held at stated date)
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 21 min
    Using Emerging Technologies for Better Sales and Marketing Alignment with Neil Dixit

    Using Emerging Technologies for Better Sales and Marketing Alignment with Neil Dixit

    And who says talking to computers isn’t beneficial?
    On today’s episode of Digital Transformation Success, host and digital transformation specialist Priscilla McKinney, is joined by guest Neil Dixit, a veteran leader in digital research and insights who brings over 20 years of expertise to the forefront of innovation. They discuss the quickly emerging technology of AI and its integration into business. 
    As the founder and CEO of Glimpse, a next-generation research platform, Dixit's vision has reshaped the landscape of digital market research. Launched in 2021, Glimpse has quickly gained traction, attracting a prestigious client roster including Hubspot, Diageo, Google, and Ogilvy.
    McKinney and Dixit highlight Glimpse's transformative journey, from decoding human language to pioneering B2B market automation. Its arsenal of AI tools streamlines the research process, crafting personalized content and hypothetical personas for users to interact with. This innovative approach empowers businesses to pose questions and receive tailored responses, identifying and subsequently segmenting potential audiences with precision.
    “By taking quantitative elements,” Dixit explains. “And applying [them] to conversational questions, we saw a unique opportunity to understand, [with] a bit more nuance, how people make their decisions.”
    Join us as we delve into the future of market research and discover how AI is leading the charge toward actionable insights in real time.
     

    Sponsors:
    Get ready for another amazing Insights Marketing Day!
    It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
    This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
    Visit littlebirdmarketing.com/insights-marketing-day and get your tickets today!

    Looking for the right space to mix and mingle with corporate researchers and insights professionals who are moving the industry forward? Ready to take your skills to the next level and get connected within the consumer insights space? Join Little Bird Marketing at the Corporate Researcher's Conference, presented by the Insights Association.
    This conference is designed specifically for client-side insights leaders and practitioners who are committed to advancing the profession. We’ll talk about shifts in society, buyer’s beliefs, preferences and advances in technology.
    You’ll hear from innovative researchers and insights visionaries showcasing their groundbreaking work and sharing strategies to manage change and innovation.
    Visit insightsassociation.org/events for more information. Register today and let us at Little Bird Marketing know you’re coming. We’d love to meet up in person.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    LIVE from IIEX - What Brands Need for Greater Influence on Today's Consumers with Henry Bremhorst and Ryan Wagner

    LIVE from IIEX - What Brands Need for Greater Influence on Today's Consumers with Henry Bremhorst and Ryan Wagner

    The biggest mistake a business can make is to ignore data they may already have.

    On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today's consumers.

    Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis.

    McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively.
    “There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.” 

    The trio also explores modern A.I. solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike. 
    Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome. 

    Sponsors:

    Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

    Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

    The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

    But don’t let the learning stop there, because we have a GIVEAWAY ALERT!
    Priscilla McKinney has taught many forward-thinking B2B professionals how to build a personal brand and create a presence on social media that advances their careers, showcases their thought leadership, and creates a dynamic relationship that expands their network. Now, she has put together a giveaway with the tools to make your social influence life easy. 
    Enter to win this exciting package of goodies to start building your influence today!
    Get ready for another amazing Insights Marketing Day!
    It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
    This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
    Visit littlebirdmarketing.com/insights-marketing-da

    • 44 min
    Digitally Transforming Predictive Climate Models for Data-Driven Decisions

    Digitally Transforming Predictive Climate Models for Data-Driven Decisions

    Companies need to be better prepared for what’s coming next. This is true as new categories of products emerge, in technological disruption and of course, with how the climate is changing. But climate change is often an overwhelming topic and businesses often don’t see this as a place where they could use data for better decision making.
    But if you worked in insurance, real estate, energy, farming, or fishing you can immediately see the value in knowing what is going to happen in the weather 2-3 months and even 2-3 years out. In fact, the more data you could get with the most amount of precision would be a game changer.
    Enter Planette.
    Leading-edge companies, organizations, and governments are digitally transforming their strategic planning by using data to be better prepared for what’s next in the physical world. Climate change is inevitable so instead the way we are adapting is what is meaningful. In order to do this you need data that is actionable as early as possible.
    Hansi Singh, CEO and co-founder of Planette gives us a few real-world scenarios of how climate adaptiveness and resiliency is a positive outcome of a digital transformation around weather and climate data. This climate tech startup specializes in year-ahead forecasts of environmental variables and extreme weather risks.

    Episode Sponsor Highlight: 

    Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

    Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 21 min
    Navigating the Tech for Digital Transformation Success with Toluwani Adebekun

    Navigating the Tech for Digital Transformation Success with Toluwani Adebekun

    The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success?

    CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He came from a business background and learned data leadership and emotional intelligence are important to him and they are a crucial part of bringing teams together to accomplish great things. Now, he works at Data Literacy Academy, helping business professionals break the data and analytics aptitude and fluency barriers.

    Toluwani recognizes a disconnect between business leaders, tech specialists, and data analysts. They all need to work toward understanding the business and moving things forward, but they face a shared vocabulary barrier. As Priscilla shares, “We are all in the tech business.” So, even if you don’t think of yourself as a “tech” person this is just the reality of work.  The old trope that data analytics and math are hard will not work as business moves forward. While they can be difficult aspects of business to master, they can be understood with the help of people like the team at Data Literacy Academy.




    Is all the tech jargon confusing you? 



    Want to improve ROI and drive business growth utilizing the data?



    How do you grow your business using proven data insights? 



    What should you be looking for in terms of skills for that next great hire? 




    Listen in for some great inspiration for the road ahead!

    Episode Sponsor Highlight: 

    Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

    Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    Lead Generation Strategies for B2B Digital Marketing

    Lead Generation Strategies for B2B Digital Marketing

    In an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing.

    With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams. As the Founder of Align Software, Dan leads a team that provides cutting-edge revenue intelligence solutions, empowering marketing execution across the customer lifecycle. Their goal is to help marketing teams create better-quality B2B digital marketing leads.

    Here is a guide to help with common business term acronyms we used in this episode:
    ICP - Ideal Customer Profile
    TAM - Total Addressable Market
    SaaS - Software as a Service
    B2B - Business to Business (meaning business who specifically sell to other businesses)

    MarTech - Marketing Technology
    GTM - Go to Market
    CAC - Customer Acquisition Cost
    CRO - Chief Revenue Officer
    According to Dan, the path for the marketing leader to be the best help to the GTM team starts with including the finance team. Unfortunately, many make the mistake to keep the finance department far away from the marketing department. But leaning into the relationship with the finance leaders leads to a better understanding of what customers are driving the growth in the organization. This valuable information brings the team together as they understand how each department plays a role in achieving and exceeding quarterly goals.
    Dan built AlignICP for people who are accountable for revenue and growing their company. This software provides the right metrics at the right time to make key decisions on where to spend efforts to create efficient growth engines. 
    Listen in, and learn how to avoid the number one mistake Dan sees SaaS companies make. And don’t miss his recommendation The Science of Scaling by Mark Roberge, previously of HubSpot.

    Episode Sponsor Highlight: 

    Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

    Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 27 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

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