9 episodes

Welcome to Digitally Enabled: The Human Stories Behind Branding. This show brings together the most sophisticated brand managers around the world to discuss the complex issues they face when implementing digital projects. Here, you are reminded that you are not the only one facing these problems – and learning how to fix them is just one episode away!
 
In today’s fast-paced internet age, you must factor digital strategy into running a well-established business. Ignoring this important aspect could spell trouble, even for elite brand managers. By understanding best practices and learning from the experiences of others, digital branding challenges become more manageable. Companies should not approach these roadblocks solely from a technical standpoint... often, a bit of human touch is needed.
 
Listen to industry leaders who know what it is like to implement digital strategy at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about the digital roadblocks they have encountered in their careers. Like when their sales funnel broke, the CS queue was ineffective, or the web experience conflicted with the in-store presentation. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.
 
Since these people have organizational momentum in their respective industries, you can trust what they have to say. This show features only the best brand managers, who offer unparalleled expertise in their chosen niches. They are your guides in navigating digital challenges.
 
Hosting the podcast is Greg Silverman, executive director of Monigle and one of the top five analytics experts in the world. Working in marketing for over 35 years and branding for nearly 25 years, his mission is to help businesses excel in their digital brand management. Greg has more than ten years of experience in the software industry and has designed digital platforms for various companies. Given his expertise in this field, Greg understands the process requirements and the challenges brand managers must deal with.
 
Above all, Greg’s main driver in life is his notion of serving others. He has been around the world solving all kinds of problems for different businesses. He finds purpose in sharing wisdom and teaching the best courses of action for every issue he encounters. Greg takes on the same role as the host of this podcast – a person you can trust as you navigate the digital roadblocks of your business journey. He has all the tips and tricks you need to make your brand foolproof from all kinds of technical setbacks. Join him as he discusses challenges, tips, and tricks with other members of the brand management community.
 
Every company is unique and has the power to change the world. But it cannot perform at its fullest potential when there are lots of unsolved problems along the way. As an elite brand manager seeking the right digital solutions, Greg is your guide in creating a refreshing shift in your approach to marketing strategies. Pay more attention to its relatable human aspect instead of the complicated technical side of the process. No challenge is too daunting for you with the right knowledge and resources.
 
Listen to Digitally Enabled: The Human Stories Behind Branding at monigle.com/podcast/digitally-enabled.

Digitally Enabled: The Human Stories Behind Branding Greg Silverman

    • Business
    • 4.0 • 4 Ratings

Welcome to Digitally Enabled: The Human Stories Behind Branding. This show brings together the most sophisticated brand managers around the world to discuss the complex issues they face when implementing digital projects. Here, you are reminded that you are not the only one facing these problems – and learning how to fix them is just one episode away!
 
In today’s fast-paced internet age, you must factor digital strategy into running a well-established business. Ignoring this important aspect could spell trouble, even for elite brand managers. By understanding best practices and learning from the experiences of others, digital branding challenges become more manageable. Companies should not approach these roadblocks solely from a technical standpoint... often, a bit of human touch is needed.
 
Listen to industry leaders who know what it is like to implement digital strategy at Fortune 1000 companies or in complex industries such as healthcare and finance. Learn about the digital roadblocks they have encountered in their careers. Like when their sales funnel broke, the CS queue was ineffective, or the web experience conflicted with the in-store presentation. Discover how they found the first indicators of the problems and went from an initial reaction to an active response. Find out how they crafted and prioritized solutions, assigned roles to every team member, and addressed the root cause of an issue. Bring your brand to the next level through their valuable advice and useful tips from their real-life stories.
 
Since these people have organizational momentum in their respective industries, you can trust what they have to say. This show features only the best brand managers, who offer unparalleled expertise in their chosen niches. They are your guides in navigating digital challenges.
 
Hosting the podcast is Greg Silverman, executive director of Monigle and one of the top five analytics experts in the world. Working in marketing for over 35 years and branding for nearly 25 years, his mission is to help businesses excel in their digital brand management. Greg has more than ten years of experience in the software industry and has designed digital platforms for various companies. Given his expertise in this field, Greg understands the process requirements and the challenges brand managers must deal with.
 
Above all, Greg’s main driver in life is his notion of serving others. He has been around the world solving all kinds of problems for different businesses. He finds purpose in sharing wisdom and teaching the best courses of action for every issue he encounters. Greg takes on the same role as the host of this podcast – a person you can trust as you navigate the digital roadblocks of your business journey. He has all the tips and tricks you need to make your brand foolproof from all kinds of technical setbacks. Join him as he discusses challenges, tips, and tricks with other members of the brand management community.
 
Every company is unique and has the power to change the world. But it cannot perform at its fullest potential when there are lots of unsolved problems along the way. As an elite brand manager seeking the right digital solutions, Greg is your guide in creating a refreshing shift in your approach to marketing strategies. Pay more attention to its relatable human aspect instead of the complicated technical side of the process. No challenge is too daunting for you with the right knowledge and resources.
 
Listen to Digitally Enabled: The Human Stories Behind Branding at monigle.com/podcast/digitally-enabled.

    Rebranding: A digital first perspective

    Rebranding: A digital first perspective

    The world of media is increasingly becoming more digitized with a 'streaming first' world. So, how is a 100-year-old company rebranding to these changes in the industry? Here to share their transformation journey and process is Jamie Moldafsky. Jamie is the Chief Marketing and Communications Officer at Nielsen, a global leader in audience insights, data, and analytics, shaping the world's media and content with accurate market measurements. She joins Greg Silverman to discuss the key areas they're focusing on as they adapt to and anticipate the market's changing needs. Learn how to rebrand with a digital-first perspective by tuning in to this episode.

    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

    • 14 min
    Claiming Your Digital Identity: The Verbal Way

    Claiming Your Digital Identity: The Verbal Way

    Technologies are being refashioned, and some devices are going the verbal way, which means these devices utilize voice assistants like Alexa and Siri. How can businesses claim their digital identity in this setting? Many users adapt to these new technological modifications with the changing digital world, while some prefer to use the old models. In this episode, Chip Edwards, the partner at CreateMyVoice.com, explains the idea of how their brand could help the users in their business. He also shares how Amazon and Google solved their problem on their website. So tune in to this episode and listen to Chip Edwards as he walks us through his fascinating journey and his innovative idea.


    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

    • 10 min
    Conducting A Complete Digital Audit With John Lyons

    Conducting A Complete Digital Audit With John Lyons

    Are you executing effective strategies in your business that deliver great results? Listen to your host Greg Silverman as he interviews John Lyons of the LEGO Group about digital marketing strategies, campaigns, creative problem solving, and nurturing opportunities. John explains digital audit and educating people on different aspects of a business. Is the CRM you’re using helping you save time? Tune in to learn more about what you need to consider with the tools and methodologies you have in your organization.

    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

    • 13 min
    Overcoming The Digital Challenge In Rebranding With Jim Heininger

    Overcoming The Digital Challenge In Rebranding With Jim Heininger

    Businesses and various organizations often use branding to establish themselves and create a wider reach, separating themselves from other similar services—something that makes them stand out from the rest. But what happens when a business entity decides to change their image? In this episode, host Greg Silverman sits down with Jim Heininger of Rebranding Experts, a company he founded in 2017. Jim is going to talk about rebranding, a process and market strategy for changing an organization’s image. To find out more about rebranding, don’t miss out on this conversation!

    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

    • 10 min
    The Key To Your Digital Playbook With Scott Doniger

    The Key To Your Digital Playbook With Scott Doniger

    There are so many brilliant people in leadership roles who never get to express their full potential and reach their goals simply because they don’t have a playbook to get there. In this day and age, that playbook has transformed to best suit the digital times. Greg Silverman’s guest in this episode is here to help. He sits down with Scott Doniger, the Chief Operating Officer of Growth Warrior Capital, to discuss the key to your digital playbook. Scott tells us how he sees digital and what he is doing to make people more digitally enabled to transform their company. Join this conversation and find out about Scott’s transformative playbook that will help you leverage digital technology!

    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

    • 15 min
    How To Solve A Digital Problem With Riham El-Lakany

    How To Solve A Digital Problem With Riham El-Lakany

    One of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany, the Chief Marketing and Communications Officer at BJC Healthcare. At the center of it is the importance of customer experience. And Riham lays down the ways we can improve and simplify the customer experience in our digital processes.

    Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

    • 11 min

Customer Reviews

4.0 out of 5
4 Ratings

4 Ratings