18 episodes
Print to Pixel Postalytics
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- Business
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4.4 • 7 Ratings
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Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬
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The Evolution of Fundraising in the Nonprofit Sector with Tim Oleary #18
Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.
Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions.
Chapters:
00:00 - Intro01:10 - Tim O'Leary's Career and NextGen05:49 - Nonprofit Fundraising Evolution10:53 - Evolving Skills and Team Dynamics at NextGen13:31 - Challenges in Channel Integration16:38 - Custom Solutions for Diverse Clientele21:03 - Aligning Fundraising with Strategy22:56 - Balancing Long-Term Goals with Immediate Needs25:15 - Bridge Integrated Marketing & Fundraising Conference
Get in Touch with Tim:
Tim's LinkedIn
NextGen Fundraising Website
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel -
Understanding Customer Needs in the Telecom Industry with Steve Smith #17
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.
He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.
Chapters:
00:00 - Intro01:07 - Introduction and Background08:40 - The Shift from Backbone to Fiber11:35 - Translating Technical Efforts for Your Target Audience14:26 - Understanding and Choosing the Right Internet Package27:05 - Personalizing Direct Mail for Business and Residential Customers31:03 - Pain Points in Direct Mail Operations33:18 - The Real-World Impact of Connectivity
Get in Touch with Steve:
Steve's LinkedIn
LiveOak Fiber
Mentions:
CenturyLink (Qwest)
SoftBank
InfraRed Capital Partners
JP Morgan
Jody Craft
Shane Schilling
Chris Bach
Jennifer Powers
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel -
The Value of Integrations in Marketing Technology with Jesse Cunningham #16
Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.
The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.
Chapters:
00:00 - Intro01:51 - How Jesse Joined HubSpot06:28 - HubSpot's Commitment to Partnership13:55 - Lessons and Insights Around Marketing Solutions18:42 - Optimizing Marketing with Personalized Customer Engagement21:48 - Integrations for Enhanced Customer Experience23:26 - Get in Touch with Jesse
Get in Touch with Jesse:
Jesse's LinkedIn
Mentions:
Yamini Rangan
Scott Brinker
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel -
Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15
Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.
Chapters:
00:00 - Intro01:41 - Introduction to Utopia Fiber and Kimberly McKinley04:09 - Pain Points, Solutions and Challenges in Fiber Marketing07:09 - Competing Against Established Fiber Giants09:21 - Executing Ecosystem Integration for Real Impact11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches18:12 - Leveraging Technology to Build Human Connections20:11 - The Role of Transparency23:21 - Combining Traditional and Digital Marketing for a Young Audience26:18 - Interesting Tidbits About Kim27:18 - Get in Touch with Kim
Get in Touch with Kim:
Kimberly's LinkedIn
Utopia Fiber Website
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel -
Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14
Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.
Chapters:
00:00 - Intro02:12 - The Beginning of Digital Reach07:43 - Finding the Right People During Growth13:03 - Strategic Use of Direct Mail for Nonprofit Engagement19:08 - Expanding Engagement Through Instant Communication22:54 - Get in Touch with Mandy
Get in Touch with Mandy:
Mandy's LinkedIn
Digital Reach Website
Mentions:
Zapier
Google Optimize
WordPress
HubSpot
Salesforce
The Connecticut Project
Melvin Medina
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel -
Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13
Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.
Chapters:
00:00 - Intro02:45 - Fold Factory Founding Story06:10 - Unveiling Fold of the Week's YouTube Success14:50 - From YouTube Series to Online Courses19:14 - Keys to Direct Mail Success in Digital Marketing25:14 - Trish's Course Target Audience and Value Proposition28:27 - Common Missteps in New Direct Mail Initiatives36:15 - Get in Touch with Trish
Get in Touch with Trish:
Trish's LinkedIn
Fold Factory Website
More About Postalytics:
Postalytics Website
LinkedIn
Subscribe to our YouTube Channel
Customer Reviews
Very Informative
Great listen for tips and knowledge in the direct marketing space. Covers the landscape of the industry and how marketing leaders are implementing best practices.