Print to Pixel

Postalytics
  • 4.4 (7)
  • MARKETING
  • UPDATED WEEKLY

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

  1. Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42

    SEP 9

    Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42

    In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology. The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance. Chapters: 00:00 - Intro01:45 - Derric's Accidental Journey to Leadership05:18 - The Growth and Evolution of DickersonBakker10:20 - The Mission and Success Factors of DickersonBakker15:03 - Client Engagement and the Consulting Model18:21 - Transitioning to a Holistic Consulting Approach23:41 - The 2024 Nonprofit Leaders Study Overview36:07 - Thoughts on Omnichannel Marketing Strategies47:09 - The Importance of Data and Personalization in Fundraising51:33 - Get in Touch with Derric Get in Touch with Derric: DickersonBakker Website Mentions: Clark Dickerson Andrew Olsen Terry Linhart Simon Sinek Cargill Associates Duke University More About Postalytics: Postalytics Website LinkedIn YouTube

    52 min
  2. Building Community in Marketing Ops with Mike Rizzo #41

    AUG 19

    Building Community in Marketing Ops with Mike Rizzo #41

    In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza. The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies. Chapters: 00:00 - Intro04:51 - Mike Rizzo's Journey into Marketing Operations10:48 - The Birth of a Community and Its Challenges18:21 - A Community Led Event Called Mopsa Palooza22:46 - Research Insights on the Future of Marketing Operations29:21 - Integrating Offline and Online Marketing Strategies36:44 - Get in Touch with Mike Get in Touch with Mike: Mike's LinkedIn MarketingOps Website More About Postalytics: Postalytics Website LinkedIn YouTube

    39 min
  3. Fundraising with Omni-Channel Marketing with Greg Warner #40

    JUL 25

    Fundraising with Omni-Channel Marketing with Greg Warner #40

    In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations. Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts. Chapters: 01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to Donor Engagement20:55 - Using Engagement Scores in Fundraising27:06 - Greg's Take on Direct Mail in Omnichannel Marketing35:30 - Free Tools and Resources for Nonprofits39:11 - Get in Touch with Greg Get in Touch with Greg: MarketSmart Website Greg's LinkedIn Books: Engagement Fundraising by Greg Warner More About Postalytics: Postalytics Website LinkedIn YouTube

    41 min
  4. Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39

    JUL 24

    Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39

    In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention. Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age. Chapters: 00:00 - Intro02:25 - Wendy's Journey in Nonprofit Fundraising08:45 - Exploring Peer-to-Peer Texting16:24 - Implementing Texting Programs for Nonprofits28:54 - The Role of Direct Mail in Omnichannel Strategies40:57 - Future of Peer-to-Peer Texting and Best Practices43:05 - Get in Touch with Wendy Get in Touch with Wendy: Wendy's Email - whusman@mwdagency.com Mal Warwick Donordigital Website 2025 Bridge Conference Mentions: Evan Tighe Kate Mucci Companies/Organizations: Student Conservation Association Semper Virens Fund Trust for Public Land NTEN Great Small Works

    45 min
  5. Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

    JUL 17

    Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

    In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts. She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts. Chapters: 00:00 – Introduction to Omnichannel Marketing and Nonprofits01:42 – Colleen Carroll's Journey into Nonprofit Work04:08 – Understanding Double the Donation's Mission07:29 – Colleen's Role in Community and Events12:01 – The Importance of Employer Matching Gifts15:51 – Success Stories from Double the Donation19:37 – Omnichannel Marketing Strategies for Nonprofits23:33 – Preview of the Bridge Conference Presentation26:22 – Get in Touch with Colleen Get in Touch with Colleen: Colleen's LinkedIn Colleen's Email Double The Donation Website Mentions: Sara Murphy San Diego Humane Society Michael J. Fox Foundation Lehigh University Save the Children US More About Postalytics: Postalytics Website LinkedIn YouTube

    29 min
  6. The Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37

    JUL 15

    The Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37

    In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies. The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change. Chapters: 00:00 - Intro01:44 - Josh's Background & Career Journey02:44 - Documentary vs Data Storytelling Impact06:31 - Hope-Centric Messaging Framework10:27 - Vaccine Campaign Case Studies17:22 - Omnichannel Story Mapping24:37 - DIY Community Video Success33:34 - Get in Touch with Josh Get in Touch with Josh: Josh's Email Odd Duck Website Mentions: Brian Halligan Dharmesh Shah National Indian Health Board More About Postalytics: Postalytics Website LinkedIn YouTube

    36 min
  7. Why Marketing Tech Keeps Exploding with Scott Brinker #36

    JUL 8

    Why Marketing Tech Keeps Exploding with Scott Brinker #36

    In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption. They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation. Chapters: 00:00 - Intro02:15 - Scott's Background & Career Journey03:00 - Early Days of Marketing Technology07:03 - Evolution of the MarTech Landscape09:34 - Generative AI in Marketing12:00 - HubSpot's AI Tools & Industry Adoption21:45 - HubSpot's Partner Ecosystem Growth30:39 - Omnichannel Marketing Strategies35:24 - Get in Touch with Scott Get in touch with Scott: Scott Brinker's LinkedIn Chiefmartec Website HubSpot Ecosystem Mentions: Brian Halligan Dharmesh Shah Franz Riemersma Ethan Mollick Karen Eng Riverside Runway More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    38 min
  8. Strategies for Hunting with Cold Outreach with James Milsom #35

    JUN 30

    Strategies for Hunting with Cold Outreach with James Milsom #35

    In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign. They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works. Chapters: 00:00 - Intro 02:26 - The Office UK vs US03:37 - James's Journey from Law to Marketing08:30 - Key Priorities at Hunter.io12:07 - Is Cold Email Really Dead?16:04 - Messaging Madness 2025 Campaign25:16 - The Role of Cold Email in Omnichannel Marketing28:45 - Leveraging AI in Marketing Strategies34:18 - Get in Touch with James Get in Touch with James: James Milsom on LinkedIn Hunter Website Links: State of Cold Email 2025 Report More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    36 min
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Ratings & Reviews

4.4
out of 5
7 Ratings

About

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

Information

  • Creator
    Postalytics
  • Years Active
    2023 - 2025
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Postalytics
  • Show Website
    Print to Pixel