13 episodes

Direct Mail Automation School is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Direct Mail Automation School and discover how to connect with your audience in a more meaningful and impactful way. 📬

Direct Mail Automation School Postalytics

    • Business
    • 4.4 • 7 Ratings

Direct Mail Automation School is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Direct Mail Automation School and discover how to connect with your audience in a more meaningful and impactful way. 📬

    Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13

    Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13

    Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.
    Chapters:
    00:00 - Intro02:45 - Fold Factory Founding Story06:10 - Unveiling Fold of the Week's YouTube Success14:50 - From YouTube Series to Online Courses19:14 - Keys to Direct Mail Success in Digital Marketing25:14 - Trish's Course Target Audience and Value Proposition28:27 - Common Missteps in New Direct Mail Initiatives36:15 - Get in Touch with Trish

    Get in Touch with Trish:
    Trish's LinkedIn
    Fold Factory Website

    More About Postalytics:
    Postalytics Website
    LinkedIn
    Subscribe to our YouTube Channel

    • 37 min
    Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12

    Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12

    In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).
    Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.

    Chapters:
    00:00 - Intro01:20 - Casey's Journey and Day-to-Day Focus02:46 - Casey's Drive for Organic Growth at ActiveCampaign05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency10:53 - Building Early Success in Campaigns with Automation17:16 - ActiveCampaign's Latest Exciting Announcement19:28 - Ecosystem Differentiation in Integrations22:57 - Get in Touch with Casey

    Get in Touch with Casey:
    Casey’s LinkedIn
    Casey’s Email
    ActiveCampaign Website

    Mentions:
    McKinsey & Company
    BlackRock
    Sendoso
    Bonjoro
    OneSend
    Zapier
    More About Postalytics:
    Postalytics Website
    LinkedIn
    Subscribe to our YouTube Channel

    • 24 min
    Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11

    Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11

    In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.
    Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.

    Chapters:
    00:00 - Intro03:00 - Brad's Path to DirectMail 2.0 Co-Founder08:28 - Unveiling Customer Utilization and Impact13:29 - Navigating Long-standing Attribution Methods17:41 - Marketers' Success Tips for Informed Delivery Campaigns22:33 - AI's Impact on Omnichannel Campaigns25:13 - Smart Investing in AI Trends for Business Growth28:10 - Direct Mail and Digital in Political Campaigns32:01 - Get in Touch with Brad

    Get in Touch with Brad:
    Direct Mail 2.0 Website
    Brad’s Email
    Mentions:
    Joy Gendusa
    USPS
    More About Postalytics:
    Postalytics Website
    LinkedIn
    Subscribe to our YouTube Channel

    • 33 min
    Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

    Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

    In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.

    Chapters:
    00:00 - Intro02:18 - Thomas' USPS Role and Impact on Marketers06:37 - 2023 Consumer Trends and Insights10:10 - Direct Mail is a Premium Way to Communicate13:51 - USPS Transformation and "Delivering for America" 20:01 - Delivering Performance Direct Mail in the United States 202325:17 - The Impact of Marketing Automation on Direct Mail Usage28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers32:58 - Unlocking the Power of USPS Informed Delivery37:35 - Get in Touch with Thomas

    Get in Touch with Thomas:
    USPS Website
    Mentions:
    Louis DeJoy
    Winterberry Group
    More About Postalytics:
    Postalytics Website
    LinkedIn
    Subscribe to our YouTube Channel

    • 40 min
    The Evolution at The Print and Mail Industry with Mike Porter #09

    The Evolution at The Print and Mail Industry with Mike Porter #09

    In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies.
    Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends.

    Chapters:
    00:00 - Intro02:21 - Mike’s Journey to Print Mail Consultants05:22 - Change and Consistency in Print and Mail11:54 - The Technology Evolution in the World of Print and Mail18:57 - Barriers to Direct Mail Adoption24:03 - The Rebirth of Direct Mail and What Triggered It29:19 - Mike's Key Advice for Marketers on Direct Mail32:16 - Get in Touch with Mike

    Get in Touch with Mike:
    PMC Content Services Website
    Print Mail Consultants
    Mike’s LinkedIn
    Mentions:
    Bell and Howell
    More About Postalytics:
    Postalytics Website
    LinkedIn
    Subscribe to our YouTube Channel

    • 34 min
    Maximizing ROI Through Omnichannel Mastery with Brian Snider #08

    Maximizing ROI Through Omnichannel Mastery with Brian Snider #08

    In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more.

    Chapters:
    00:00 - Intro01:46 - Brian's Journey to GRI Group Presidency05:41 - Boosting ROI Through Omnichannel Marketing09:02 - Using Data for Targeted Client Segmentation and Personalization12:56 - The Pros and Cons of Automated Direct Mail in Campaigns17:30 - Innovative Automation in Insurance Direct Mail21:54 - Balancing Performance and Brand Investments for Clients27:17 - Get in Touch with Brian

    Get in Touch with Brian:
    GRI Group Website
    Brian’s Email
    Mentions:
    Fortune 500
    More About Postalytics:
    Postalytics Website
    LinkedIn
    Subscribe to our YouTube Channel

    • 28 min

Customer Reviews

4.4 out of 5
7 Ratings

7 Ratings

William Boynton ,

Very Informative

Great listen for tips and knowledge in the direct marketing space. Covers the landscape of the industry and how marketing leaders are implementing best practices.

Top Podcasts In Business

NerdWallet Personal Finance
Ramsey Network
Money News Network
Dan Fleyshman
DOAC
Hala Taha | YAP Media Network