Print to Pixel

Postalytics
  • 4.4 (7)
  • MARKETING
  • UPDATED WEEKLY

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

  1. Harnessing AI for Marketing Success with Susan Frew #45

    12/05/2025

    Harnessing AI for Marketing Success with Susan Frew #45

    In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing. Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies. Chapters: 00:00 Intro02:09 Susan Frew's Unique Journey06:33 The Role of AI in Business10:53 Understanding Vibe Marketing14:03 The Importance of Direct Mail21:57 Leveraging AI for Marketing29:58 Connecting with Susan Frew Get in Touch with Susan: Susan's LinkedIn Susan's Website More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

    31 min
  2. Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44

    10/16/2025

    Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44

    In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns. The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity. Chapters: 00:00 - Intro01:47 - Introducing Chas Rubino02:47 - Gabe Petersen's Career Journey08:03 - The Role of Global Director of Field Strategy10:40 - Overview of Calix and Its Offerings11:38 - Collaboration in the Rural Telco Space12:59 - The Importance of Engagement in Marketing17:58 - The Partnership Between Postalytics and Calix26:27 - Market Trends and Customer Engagement Strategies34:00 - The Importance of Brand in a Competitive Landscape37:45 - Calix ConneXions Conference 2025 Calix ConneXions Conference 2025 Mentions: Zack Kilgore Ashley Gustafson Verizon Brightspeed allO

    43 min
  3. Building a Brand in a Competitive Broadband Market with Jarie Bolander #43

    10/10/2025

    Building a Brand in a Competitive Broadband Market with Jarie Bolander #43

    In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies. The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem. Chapters: 00:00 - Intro02:14 - Jari Bolander's Unique Journey07:15 - Transitioning to Marketing and Storytelling09:13 - Understanding Decision Counsel and Subscriber14:00 - Challenges in the Broadband Service Provider Industry22:09 - The Importance of Differentiation in Marketing29:55 - Cutting Through the Noise of Digital Advertising38:32 - The Importance of Partnerships in the Broadband Industry44:06 - Understanding Marketing Standards and Best Practices49:44 - Get in Touch with Jarie Get in Touch with Jarie: Decision Counsel Website Mentions: Gary Halbert Decision Counsel Calix ConneXions 2025

    52 min
  4. Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42

    09/09/2025

    Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42

    In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology. The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance. Chapters: 00:00 - Intro01:45 - Derric's Accidental Journey to Leadership05:18 - The Growth and Evolution of DickersonBakker10:20 - The Mission and Success Factors of DickersonBakker15:03 - Client Engagement and the Consulting Model18:21 - Transitioning to a Holistic Consulting Approach23:41 - The 2024 Nonprofit Leaders Study Overview36:07 - Thoughts on Omnichannel Marketing Strategies47:09 - The Importance of Data and Personalization in Fundraising51:33 - Get in Touch with Derric Get in Touch with Derric: DickersonBakker Website Mentions: Clark Dickerson Andrew Olsen Terry Linhart Simon Sinek Cargill Associates Duke University More About Postalytics: Postalytics Website LinkedIn YouTube

    52 min
  5. Building Community in Marketing Ops with Mike Rizzo #41

    08/19/2025

    Building Community in Marketing Ops with Mike Rizzo #41

    In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza. The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies. Chapters: 00:00 - Intro04:51 - Mike Rizzo's Journey into Marketing Operations10:48 - The Birth of a Community and Its Challenges18:21 - A Community Led Event Called Mopsa Palooza22:46 - Research Insights on the Future of Marketing Operations29:21 - Integrating Offline and Online Marketing Strategies36:44 - Get in Touch with Mike Get in Touch with Mike: Mike's LinkedIn MarketingOps Website More About Postalytics: Postalytics Website LinkedIn YouTube

    39 min
  6. Fundraising with Omni-Channel Marketing with Greg Warner #40

    07/25/2025

    Fundraising with Omni-Channel Marketing with Greg Warner #40

    In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations. Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts. Chapters: 01:35 - Greg Warner's Journey and MarketSmart's Foundation06:39 - Understanding Major Donors and Engagement11:18 - MarketSmart's Approach to Donor Engagement20:55 - Using Engagement Scores in Fundraising27:06 - Greg's Take on Direct Mail in Omnichannel Marketing35:30 - Free Tools and Resources for Nonprofits39:11 - Get in Touch with Greg Get in Touch with Greg: MarketSmart Website Greg's LinkedIn Books: Engagement Fundraising by Greg Warner More About Postalytics: Postalytics Website LinkedIn YouTube

    41 min
  7. Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39

    07/24/2025

    Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39

    In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention. Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age. Chapters: 00:00 - Intro02:25 - Wendy's Journey in Nonprofit Fundraising08:45 - Exploring Peer-to-Peer Texting16:24 - Implementing Texting Programs for Nonprofits28:54 - The Role of Direct Mail in Omnichannel Strategies40:57 - Future of Peer-to-Peer Texting and Best Practices43:05 - Get in Touch with Wendy Get in Touch with Wendy: Wendy's Email - whusman@mwdagency.com Mal Warwick Donordigital Website 2025 Bridge Conference Mentions: Evan Tighe Kate Mucci Companies/Organizations: Student Conservation Association Semper Virens Fund Trust for Public Land NTEN Great Small Works

    45 min
  8. Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

    07/17/2025

    Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

    In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts. She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts. Chapters: 00:00 – Introduction to Omnichannel Marketing and Nonprofits01:42 – Colleen Carroll's Journey into Nonprofit Work04:08 – Understanding Double the Donation's Mission07:29 – Colleen's Role in Community and Events12:01 – The Importance of Employer Matching Gifts15:51 – Success Stories from Double the Donation19:37 – Omnichannel Marketing Strategies for Nonprofits23:33 – Preview of the Bridge Conference Presentation26:22 – Get in Touch with Colleen Get in Touch with Colleen: Colleen's LinkedIn Colleen's Email Double The Donation Website Mentions: Sara Murphy San Diego Humane Society Michael J. Fox Foundation Lehigh University Save the Children US More About Postalytics: Postalytics Website LinkedIn YouTube

    29 min
See All (45)

Ratings & Reviews

4.4
out of 5
7 Ratings

About

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

Information

  • Creator
    Postalytics
  • Years Active
    2023 - 2025
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Postalytics
  • Show Website
    Print to Pixel