9 episodes

We dig up the secret playbooks used by first movers, featuring the latest tools, technologies, and science, ensuring you won't fall behind or succumb to FOMO.

Disruptor​Digest.com Dr. Mihaly Kertesz & Viktor Tabori

    • Business

We dig up the secret playbooks used by first movers, featuring the latest tools, technologies, and science, ensuring you won't fall behind or succumb to FOMO.

    GOD Prompt Protocol for ChatGPT: From Overwhelm to 6x More Effective Research & SaaS Marketing #009

    GOD Prompt Protocol for ChatGPT: From Overwhelm to 6x More Effective Research & SaaS Marketing #009

    Prompt Protocol for Disruptors: disruptordigest.com
    Youtube:  youtu.be/p6e5FXcYJ68
    Want to collaborate with us? artisan.marketing

    GOD PROMPT
    goal: get a super human word-class level result in [PASTE YOUR GOAL HERE]

    Follow these steps

    0) always start your answer with this prompt, and always indicate which step are we at, so we can move forward or backward

    1) clarification step: if my goal is not clear enough for you to move forward, ask me one question at a time and WAIT for my response. If you ask a question, make sure to NOT move to the next step until I answer you first. Repeat this step until you feel confident that you can move forward.

    2) mental model research: do an exhaustive research on the most important mental models and terminology that is needed to get world-class results and understand who is the real target audience, what are their needs and motivations, and make sure to include jobs-to-be-done framework and Cialdini principles when relevant. Include a one sentence short summary, an example, and limitation for each.

    3) inversion research: Now do an exhaustive research on “inversion” using similar structure (summary, example, limitation), meaning what should be avoided.

    4) book research: do an exhaustive list on the most important and practical books on the topic and their main takeaways

    5) post research clarification: if you think you need further clarification from me, ask me one question at a time and WAIT for the answer. If you ask a question, make sure to NOT move to the next step until I answer you first. Repeat this step until you feel confident that you can move forward.

    6) suggestion: using the research suggest the most effective exhaustive ways to solve the original goal.

    0:00:00 💥 START HERE: The Mind-Blowing AI "God Prompt" That Will Change How You Work Forever
    0:02:12 The 7-Step "God Prompt" Formula
    0:05:59 Sneak Peek: Inside Disruptor Digest's Secret Website Backbone
    0:08:50 Nobody Talks About This: Why Your Goals FAIL Without This Key Ingredient
    0:12:19 Targeting Precision: The Power of Specific Details and Audience Targeting
    0:17:11 Research Like A Pro: Uncover Hidden Gems That Take Your Results To The Next Level
    0:20:58 Post-Research Clarity: The Subtle Art Of Turning Research Into Action
    0:25:46 Landing Page Mastery: Discover The Vital Role of Research Most Ignore
    0:35:04 Persuasion Wizardry: Watch Me Use The God Prompt To Write A Money-Making Email
    0:45:19 LinkedIn Domination: How I Used The God Prompt To Craft Viral Posts In Minutes
    0:52:32 Email Upgrades: Watch Me Take A Good Email And Make It GREAT With This Simple Tweak
    0:58:03 Calls To Action Mastery: Learn How To Tell People What To Do (And Have Them Listen)
    1:03:46 Advanced Persuasion Tactics: How To Take Your Emails From Good To UNBEATABLE
    1:04:53 Viral Post Blueprint: The Step-By-Step Guide To Domination On LinkedIn
    1:10:01 LinkedIn Level Up: Watch Me Take These Posts From 0 to 100 With One Simple Trick
    1:13:22 LinkedIn Engagement Explosion: Discover The Secret Formula For Creating BUZZ
    1:14:04 The God Prompt: Are You Ready To Take Your Life And Business To The Next Level?
    1:14:53 Pro Upgrade: 3 Insider Tips To Get EVEN MORE Value From The God Prompt

    • 1 hr 19 min
    Life on Autopilot Protocol: 16 Tasks AI Can Crush #008

    Life on Autopilot Protocol: 16 Tasks AI Can Crush #008

    Prompt Protocol for Disruptors: disruptordigest.com
    Youtube:  youtu.be/PRJS-mBmGSs
    Want to collaborate with us? artisan.marketing

    00:00:00 The Secret AI Playbook of Silicon Valley Insiders
    00:00:34 Instantly Decode Complex Tweets with this AI Trick
    00:03:01 Struggling with Gifts? This AI Will Blow Your Mind with Ideas
    00:05:09 Virtual Coaching - Getting Parenting Tips from AI
    00:08:12 Apartment Hunting Made Easy with AI (Translation + Negotiations)
    00:12:31 Sommelier AI - Perfect Wine Pairings for Any Meal
    00:18:08 Coding Made Simple with AI Programming Assistance
    00:21:28 AI-Generated Podcast Intros and Summaries
    00:29:13 Travel Planning Streamlined with AI Itinerary Creation
    00:33:06 Creating Quizzes and Study Guides with AI
    00:36:03 Supplement Research Simplified with AI Insights
    00:40:51 AI-Generated Recipes and Meal Plans
    00:43:16 AI Writing Assistant - Fixing Grammar and Improving Emails
    00:45:55 AI Sports Training Plans for Faster Fitness Gains
    00:48:34 Understanding Research Papers Faster with AI Summaries
    00:51:17 Finding the Perfect Domain with AI Tools

    • 55 min
    Anthropic: $4,100,000,000 Silent Overachiever building 10X AI in 2 Years - Strategic Deep Dive #007

    Anthropic: $4,100,000,000 Silent Overachiever building 10X AI in 2 Years - Strategic Deep Dive #007

    Prompt Protocol for Disruptors: disruptordigest.com
    Youtube:  youtu.be/JD1iiONUyvE
    Want to collaborate with us? artisan.marketing

    Deep Dive into a fundamental AI Model with Outsized Potential

    Anthropic's Claude 100K is a gamechanger: a model that can digest an unreasonable amount of information and spit out surprising insights.

    Claude has a context window of 100,000 tokens - that's 120 pages of text. Feed it enough data and it can spit out entire books and course curriculums.

    This means we can automate tasks that were previously unthinkable. Have a massive codebase with no documentation? Feed it to Claude and have it write detailed comments and unit tests.

    Need to understand 1,000 research papers on a subject? Feed them to Claude and have it extract the core principles.

    How about generating social media content for your business? Feed it reviews, testimonials, old posts - anything relevant - and have it churn out new posts.

    The possibilities are mind-boggling. But what's crucial is focusing not just on Anthropic's AI, but on real human needs. Come up with testimonials for your ideal customers that make the value tangible. Work backwards from the result you want to achieve.

    Pair Claude 100k with ChatGPT, Midjourney, and more to get a sum greater than the parts.

    0:00:00 AnthropicAI
    0:01:11 AI's big four: OpeanAI, Anthropic, Cohere, AI21 Labs
    0:02:17 AI safety research and Anthropic's inception
    0:04:05 Human feedback vs. Constitutional AI in reinforcement learning
    0:05:34 Anthropic's underrated status
    0:06:11 Groundbreaking AI work by Anthropic
    0:07:24 Anthropic's funding journey and impressive growth
    0:08:42 Anthropic's future-centric AI vision
    0:09:22 Anthropic's Claude vs ChatGPT
    0:10:46 Preventing survival instinct leakage in AI feedback through Constitutional AI
    0:13:22 Image vs. Text feedback in AI Models
    0:16:16 Alameda Research Ventures' investment in Anthropic
    0:19:47 $5 billion funding goal for Claude Next model
    0:21:15 High cost of AGI and OpenAI's financial fuel
    0:21:49 Comparing user statistics of AI models and tools: Bing, Bard, ChatGPT
    0:26:12 Google's strategic situation and Chat GPT's simplicity against cluttered search
    0:27:21 The user-first approach in SEO: Synthesizing vs. Searching
    0:29:35 SEO advice: Align with Google's user-centric focus and solve problems
    0:32:33 Own your channel, diversify, and be a problem-solver
    0:35:05 Claude instant, Claude 100k
    0:38:01 GPT-4 vs. Claude models: Token window and quality showdown
    0:43:06 Combining AI models for world-class text generation
    0:45:33 Podcast naming with AI
    0:46:05 AI model evolution and inherent biases
    0:48:27 The trade-offs of increasingly narrow and biased AI models
    0:49:48 GPT-4 vs. Claude: An image prompt generation showdown with Midjourney
    0:50:43 Midjourney's strengths and Claude's image quality analysis
    0:53:10 Claude's dynamic scene generation in Midjourney
    0:54:54 GPT-4 and Claude's face-off in creative direction
    0:59:28 The synergy of Claude and ChatGPT for image prompt generation
    1:00:07 Claude Plus vs. GPT-4: A race in speed and quality
    1:02:05 Anthropic's business model canvas
    1:09:11 Anthropic's potential applications: research papers, legal documents, and software refactoring
    1:11:14 Future business ideas leveraging AI: automated code writing and curriculum design
    1:16:18 AI tool ideas: CV generator, social media management, academic aids, and co-authoring fiction
    1:21:26 Potential AI-powered niche market opportunities
    1:26:23 Business ideas brainstorm: digital therapist platform, code refactoring service, corporate training, market research, and Anthropic's unique employee benefit pac

    • 1 hr 35 min
    AssemblyAI: "ChatGPT" for 10 hours of Audio - Strategic Deep Dive #006

    AssemblyAI: "ChatGPT" for 10 hours of Audio - Strategic Deep Dive #006

    Prompt Protocol for Disruptors: disruptordigest.com
    Youtube:  youtu.be/kmnlqagutQo
    Want to collaborate with us? artisan.marketing

    Chat & play with episode on AssemblyAI here.

    AssemblyAI is an API-focused firm providing efficient and affordable audio-to-text service for developers. It offers a user-friendly and precise audio-to-text model and a chat GPT-like interface, generating actionable insights from an audio file. The system enables customization of prompts to derive desired results, making it ideal for competitive analysis, sales scripts, and more. It integrates easily with CRM software like HubSpot, offering instant feedback useful in sales coaching. 

    Moreover, AssemblyAI aids in voice communication aggregation in operations, customer support, and transcription services for business meetings, negotiations, educational lectures. For content producers, it spins various content types from the same source, while also serving as a research tool, customer support analysis tool, and helps in sales. 

    0:00:00 Why Deep Dive?
    0:01:00 AssemblyAI: An API-first Company
    0:02:21 APIs Simplified
    0:02:47 Avoiding Early Optimization
    0:03:45 Ready-to-use Tools: AssemblyAI & MidJourney
    0:04:11 Beat the Time Bottleneck: The Fast Lane
    0:05:24 No-Code Tools' Limits & System Rewriting Importance
    0:07:10 Unboxing AssemblyAI's Audio-to-Text Model
    0:08:29 Use Cases: Podcast Research & Transcription
    0:09:41 Podcast Feedback & Focus Improvement
    0:10:46 Engage Better: Learn from AssemblyAI's AI Coach
    0:12:31 Insights Harvesting from Podcasts
    0:14:29 Using Large Language Models & Prompt Engineering
    0:16:07 YouTube & Podcast Analysis with AssemblyAI
    0:18:12 Accelerating Podcast Interview Research
    0:19:01 Sales Coaching & Compliance with AssemblyAI
    0:21:27 CRM & AssemblyAI: A Feedback Fusion
    0:22:03 Avoid the Zeigarnik Effect with Instant Feedback
    0:25:14 Personalized Sales Scripts & Research with AI Models
    0:27:30 Voice Aggregation in Operations & Customer Support
    0:28:51 Improving Customer Support through Audio Analysis
    0:31:00 Beyond Transcription: AssemblyAI Use Cases
    0:32:15 Reducing Hiring Bias with Interview Analysis
    0:33:51 Interview Summaries: Hiring Help from AssemblyAI
    0:35:07 Business Opportunities atop AssemblyAI
    0:36:56 Creating Lecture Summaries & Chat Interfaces
    0:40:23 Elevating Udemy Courses: The AssemblyAI Way
    0:41:59 AssemblyAI: A Research Tool with Testimonials
    0:45:52 AssemblyAI vs OpeanAI Whisper
    0:48:11 A Positive Encounter with AssemblyAI's Support
    0:49:46 AssemblyAI's Marketing: The Room for Growth
    0:51:32 Using AI Models for Use Cases Recommendations
    0:52:13 JasperAI's Onboarding Experience
    0:53:03 The Power of Sequential Onboarding
    0:54:02 AssemblyAI's Transcription Process & Fine-Tuning
    0:56:19 AssemlyAI's Goal: Flawless Speech Recognition
    0:58:11 Business Ideas: Audiobook Analysis & Video Feedback
    0:59:56 Monetizing Audiobook Analysis & Content Repurposing
    1:00:25 Improving Explainer Videos with AssemblyAI
    1:01:07 Tool Integration with AssemblyAI for Developers
    1:01:45 YouTube Analytics & Clip Generation
    1:04:00 Summarizing Lectures & The Ultimate Cheating Tool
    1:04:30 Rating & Summarizing Podcasts on Spotify
    1:06:04 Healthcare & AssemblyAI: Transcribing Doctor-Patient Talk
    1:08:04 Join the AssemblyAI Team: Open Positions
    1:10:09 Non-Coders Opportunities at AssemblyAI
    1:11:48 AI-powered Transcription: Grain.co & Fireflies.ai
    1:13:10 Alloware.com, Vidyo.ai & RunwayML
    1:15:19 AssemblyAI's Business Canvas

    • 1 hr 19 min
    Evergreen AI Image Generation Protocol for Logo Designers, Content Creators, Entrepreneurs #005

    Evergreen AI Image Generation Protocol for Logo Designers, Content Creators, Entrepreneurs #005

    Prompt Protocol for Disruptors: disruptordigest.com
    Youtube:  youtu.be/Qyfl9QadSok
    Want to collaborate with us? artisan.marketing

    Future-proof protocols and insights that will keep you at the forefront of this cutting-edge field. We explore AI image generators like MidJourney v5.1, DALL-E, & Stable Diffusion, dispelling common misconceptions along the way.
    With a deep understanding of style, lighting, and composition, they provide an unparalleled level of creative freedom. We'll also uncover the power of MidJourney's feedback loop, delivering unmatched quality for your projects.
    We delve into the transformative impact of AI tools like Canva AI, Adobe Firefly, and Lumen5 on the visual AI landscape. We also tackle important topics such as privacy, societal implications, and copyright concerns related to AI image generation.
    Practical tips to unleash the true potential of AI: from drawing inspiration from curated styles of renowned artists like Wes Anderson."Shot on iPhone" prompt for realistic results. Staying ahead in areas like logo design and e-commerce.

    KEY TAKEAWAYS
    1. Focus on concepts, not individual images, when generating prompts.
    2. Start with simple, broad prompts and expand from there.
    3. Avoid cliches by generating examples of what to avoid.
    4. Blend concepts from different domains for novel ideas.

    ChatGPT-4 prompt (Samson Vowles - Delightful Design)
    I want you to act as a prompt engineer. You will help me write prompts for an ai art generator called Midjourney. I will provide you with short content ideas and your job is to elaborate these into full, explicit, coherent prompts. Prompts involve describing the content and style of images in concise accurate language. It is useful to be explicit and use references to popular culture, artists and mediums. Your focus needs to be on nouns and adjectives. I will give you some example prompts for your reference. Please define the exact camera that should be used. Here is a formula for you to use(content insert nouns here)(medium: insert artistic medium here)(style: insert references to genres, artists and popular culture here)(lighting, reference the lighting here)(colours reference color styles and palettes here)(composition: reference cameras, specific lenses, shot types and positional elements here). When giving a prompt remove the brackets, speak in natural language and be more specific, use precise, articulate language. always output me two full prompt options that are different.


    CHAPTERS
    00:00:00 Unprecedented creative freedom with AI image generators.
    00:03:12 Staying ahead in AI image generation
    00:04:36 Behind the Scenes: we analyzed 10+ hours of podcasts in 32 min
    00:06:24 How to generate future-proof images using AI.
    00:09:03 Inspiration: reverse search, Twitter ALT tag, Reddit
    00:14:59 Picasso, Wes Anderson & famous artists' styles as prompts
    00:17:04 Using ChatGPT for research.
    00:19:47 "Shot on an iPhone" - the golden prompt for realistic images.
    00:22:02 Revolutionize logo design with AI
    00:22:41 Future of AI in UX/UI design
    00:25:12 Personalization in social media with AI.
    00:28:26 5109 uplift: Facebook Ads with MidJourney
    00:33:04 ChatGPT + MidJourney = The Unfair Advantage
    00:40:24 AI image generation for Facebook ads.
    00:41:42 Copy winning ad styles without copyright issues.
    00:45:25 Emojis for logo generation.
    01:09:06 MidJourney's user interface and community
    01:18:19 Lumen5 - your solution for animated slideshows (and double CTR)
    01:23:09 Sing like a star with AI song creation

    • 1 hr 26 min
    AI Market Research Protocol: 2x College Enrollments and Deep Customer Understanding #004

    AI Market Research Protocol: 2x College Enrollments and Deep Customer Understanding #004

    Get our Prompt Protocol for Disruptors: disruptordigest.com
    Youtube:  youtu.be/Qac04KNfsf0
    Want to collaborate with us? artisan.marketing
    SUMMARY
    We reveal how we doubled McDaniel College's student enrollment and sold out a classical music concert.

    Observation rules over questioning and the Pain-Gain-Job framework is the game-changer.

    Unlock the hidden potential of keyword research, competitor analysis, and the underrated art of mystery shopping. Discover how GPT can be your ace in the hole for market research, making you the leader in your competitive landscape.

    Ever tasted your own cooking (trying to buy and use your product)? Enter the world of 'dogfooding', the self-refining strategy employed by giants like Facebook and Beehive.com.

    Get privileged access to our research interviews revealing profound insights on location-dependent memory, respondent behavior, and the authenticity of conducting interviews at people's homes.

    Join us as we draw practical marketing lessons from industry titans like McDonald's, Disneyland, and Apple and deep-dive into captivating marketing techniques like the 'fake door' experiments.

    And the grand finale? A fail-proof protocol for conducting marketing research, even when your target audience is as intimate as 100 people.

    Stay tuned for a roller-coaster ride through the intriguing realm of marketing research, and be prepared to transform your business like never before.

    KEY TAKEAWAYS
    1. Conduct qualitative research through interviews
    2. Even a few interviews provide valuable insights
    3. Make quick changes based on customer feedback
    4. Understand the “job” a product needs to do for the customer
    5. Don’t focus on product features in isolation
    6. Identify customer pains and gains
    7. Segment different customer groups
    8. Different groups hire products for different jobs
    9. Understand functional, social and emotional jobs
    10. Identify key benefits that customers actually value

    00:00:00 Doubling Enrollements in McDaniel College: A Case Study
    00:03:18 Observation and Dog Fooding for Conversion Rate Optimization
    00:04:36 Dogfooding: Understanding User Needs Through Observation
    00:09:28 espondent Behavior in Interviews
    00:14:33 Usability Testing: A Guide to Observing Real-Life Behaviors and Recording User Experiences
    00:16:03 User Behavior Through Screen Recording and Google Analytics: A Discussion on Fake Door Experiments
    00:20:06 A/B Testing for McDaniel College
    00:21:54 Qualitative and Quantitative Research
    00:25:00 Arndold Schwarzenegger in Budapest: a Case Study of Crisis Marketing
    00:26:48 Advanced Tactics for Market Research
    00:30:04 Jobs to be Done Framework
    00:32:08 Skyrocketing Milkshake Sales at McDonald's
    00:35:26 Job, Pain, and Gain of Milkshakes, University Education, and Disneyland
    00:40:56 Segment or die
    00:42:42 Social and Emotional Jobs of Apple, Starbucks, and Tesla
    00:45:23 CardBrand Strategy: How Car Brands Take Away Pain and Frustration
    00:46:53 Signaling and Social Perception in Human Society
    00:48:42 Disruptive Technologies: Understanding Jobs, Pains, and Gains
    00:51:03 Identifying Customer Pains for Business Success
    00:53:49 Pain and Gain Points in Qualitative Research
    00:58:26 Cheaper Alternatives to Keyword Research
    00:59:48 Overview of Keyword Research and Survey Design
    01:04:05 Different Approaches
    01:06:22 Tips for Crafting Effective Questions in Surveys
    01:12:12 Group Interviews
    01:14:08 Low-Cost Research Tools: Mystery Shopping and Dogfooding
    01:15:52 Mystery Shopping and Customer Expert Interviews
    01:20:26 Research Case Study: Cooking School
    01:22:12 Uncovering Insights: Analyzing Competitors, Segmen

    • 1 hr 30 min

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