Marketing Distilled Jonathan Gaby

Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health.
About Colin Jeffries
In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame, one of Podcast Magazine's 40 Under 40, and was named Chief Marketing Officer of the Year in 2023 by the Cincinnati Business Courier. He leads marketing, communication, and innovation efforts for BrightView Health, co-hosts The Rethink Marketing Podcast, and serves in advisory roles for several organizations. He has his bachelor of business administration degree from the University of Cincinnati, Carl H. Linder College of Business, and the MBA from Indiana University's Kelley School of Business
Colin Jeffries is the Host of The Rethink Marketing Podcast and both Rethink Marketing and Marketing Distilled podcasts are members of the Marketing Podcasts Network.
Colin Discusses the Following
In this episode, we answer some of the following questions:

You had started out in the AEC Architecture, Engineering, and Construction industry, but now work in healthcare. Colin, tell us what led you to switch industries.

Uncovering why your organization is really better than the competition.

Why conventional marketing wisdom is probably backfiring for your organization and what to do about it (team hiring practices, web page  word count, bounce rate, segmentation, etc.)

Major learnings from trying to connect with an “impossible to reach” audience.

Major learnings from scaling a "marketing team of one" to a team of 10 within 4 years.

Lightning round of questions.


Connect with Colin
Connect with Colin Jeffries via LinkedIn, and subscribe to his podcast using the links below:
LinkedIn
The Rethink Marketing Podcast
Personal Website
Learn more about your ad choices. Visit megaphone.fm/adchoices

Twitter (X): @MKTGDistilled
LinkedIn: @MKTGDistilled
Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approach to your  business?
That's the subject of this episode of Marketing Distilled, I'll cover personalization in marketing. I'll talk about what it is, how you can incorporate it into your business, what to avoid, and some examples of how I see companies do this well, and how companies have really messed up in their execution of being more personalized in their marketing.

What is personalization?
How Does Personalization Benefit me and my customers?
How to get started personalizing your marketing
How to Avoid the pitfalls of personalization
Conclusion
To conclude this episode, you've learned about the power of personalization in marketing. You've learned what it is, the benefits you have as a business, and the benefits you give your customers. You have an idea of what you need to do in your business to start if you haven't already. Finally, you have a cautionary tale on the pitfalls of personalization.
References
What Is Personalized Marketing? | Mailchimp
What is personalization? | McKinsey
The Power Of Personalization In Marketing | by Taylor Wilson | Medium
How Companies Learn Your Secrets - The New York Times
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company.
He asks, "how do I market an unsexy or unglamorous brand or business?"
On the show you'll learn:



How to reframe ones thinking about unsexy or unglamorous brands



Discover the features, benefits, and emotions of a business



A sampling of frameworks that someone can use




Finally, after a short commercial break, our Master Distiller, Jonathan Gaby, gives some actionable tips and ideas on how to put into practice some of the theory behind the marketing challenge, including websites, social media, and email marketing.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more.
Tune in for a triple pour of wisdom, insights, and more from Troy Sandige.
You'll discover:

How Troy went from being an electrical engineer to 5x agency owner.

How he grew donations for fetal heartbeat monitors in Africa

His frameworks for every business you can use today.


You'll also learn about DEIB Marketing strategies and why it's important for every business.
And, because it's Marketing Distilled, the interview concludes with a smooth finish of actionable items for the early career marketer and the business owner, looking to grow their business.
Troy has written a book, called Strategize Up. Click the link to learn more.
Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Master Distiller Jonathan Gaby reviews his first full year of being an adjunct professor of marketing at a small historically black college or university (HBCU) in Kentucky State University.
Highlights include:

Start small

Be smart in my approach

Figure it out as I go

Make small changes over time.


Then, Jonathan thanks the newest followers of Marketing Distilled Podcast on LinkedIn.
Episode Webpage: https://www.marketingdistilled.net/reflections-of-a-rookie-adjunct-professor-of-marketing/
Follow Marketing Distilled on Twitter (X) : https://twitter.com/MKTGDistilled
Connect with Marketing Distilled on LinkedIn: https://www.linkedin.com/company/marketing-distilled-podcast/
Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Marketing Distilled, I'll talk about how you can take charge of and start thinking about the experience your customers have when they do business with you. In the simple framework I talk about you'll have a great tool set to use to help make sure that the experience your customers have is actually the desired experience your business, brand, or cause wants to have.
Learn more about your ad choices. Visit megaphone.fm/adchoices