19 min

Ditch the Social Media Hamster Wheel The Artisan CEO

    • Entrepreneurship

I have traveled on my own quite a lot, but the time I got stuck in a French apartment foyer was the only time I felt like I was truly alone. Remember the panic when all the Meta social media platforms went down? How devastating was that for business owners that only communicate on those platforms, or rely heavily on Facebook ads? If all your eggs are in one basket, you’re putting yourself at risk if that basket falls.
What if you could diversify your marketing before a disaster happens? According to Julie Chenell, We can look at external traffic in terms of 4 buckets:
SearchSocialRelationshipPaid
If all of your efforts are focused on the one stream and that one dries up, either overnight like a hacked account or slowly like an algorithm, you need to be sure that you have other streams of traffic coming in to keep your leads coming in. Old blog posts do the work in search engines for you. What about being a guest on a podcast or a seminar?
The goal is to develop a well-rounded marketing plan that doesn’t focus too much on one bucket.
Come say hi on IG @abbygracephoto!
If you're ready to plan and shoot your next brand photography session with excellence, leaving your clients 100% sure that what they paid was more than worth it, head on over to https://abbygrace.co/podcast. We've got some amazing resources for you that will help you absolutely crush it at your very next shoot.
Blog post by Julie Chenell: https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/
A Podcast Launch Bestie production

I have traveled on my own quite a lot, but the time I got stuck in a French apartment foyer was the only time I felt like I was truly alone. Remember the panic when all the Meta social media platforms went down? How devastating was that for business owners that only communicate on those platforms, or rely heavily on Facebook ads? If all your eggs are in one basket, you’re putting yourself at risk if that basket falls.
What if you could diversify your marketing before a disaster happens? According to Julie Chenell, We can look at external traffic in terms of 4 buckets:
SearchSocialRelationshipPaid
If all of your efforts are focused on the one stream and that one dries up, either overnight like a hacked account or slowly like an algorithm, you need to be sure that you have other streams of traffic coming in to keep your leads coming in. Old blog posts do the work in search engines for you. What about being a guest on a podcast or a seminar?
The goal is to develop a well-rounded marketing plan that doesn’t focus too much on one bucket.
Come say hi on IG @abbygracephoto!
If you're ready to plan and shoot your next brand photography session with excellence, leaving your clients 100% sure that what they paid was more than worth it, head on over to https://abbygrace.co/podcast. We've got some amazing resources for you that will help you absolutely crush it at your very next shoot.
Blog post by Julie Chenell: https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/
A Podcast Launch Bestie production

19 min