19 min

Diversity, Equity and Inclusion. Can Advertising Walk the Talk Rethink

    • Marketing

We’ve seen positive shifts in diversity, equity and inclusion in the marketing industry. But COVID-19 is proving to be the mother of all distractions, and while it’s easy to forget about the important issues when they’re out of our line of sight (while working from home) how can we promote the tangible benefits of diversity, equity and inclusion and accelerate this positive change. Welcome to Rethink, a podcast by Think with Google. The idea of creating more diverse and inclusive workplaces is something people have been fighting for for years but it’s still taking time for companies to turn this into real, meaningful change. In this episode, we're talking diversity, equity and inclusion, and how it positively impacts business. Especially when it’s clear that if people inside the four walls of your office are reflective of people outside it you get a better culture, better creative and ultimately, a better bottom line. Today’s challenge comes from creatives Jess and Grace who want to know how the advertising industry is making diversity a reality. “A lot has been said about the need for diversity in advertising - both in the industry and the actual work. But what we wanna know is…what are we actually doing? How are we making it a more formal part of the creative process, so that agencies and clients not only include but amplify diverse voices?” To help us answer this we chat with Tara McKenty, a Creative Director at Google and co-founder of RARE, a platform that drives diversion and inclusion in tech, media and creative industries. Consultant Karen Ferry shares her experience and quotes diversity advocate, Verna Myers, to illustrate clearly the difference between diversity and inclusion. And Barb Humphries, Creative Director at The Monkeys tells the story behind the diverse casting decision for the Meat and Livestock Australia Company’s 2017 Spring Lamb ad. Diverse opinions, experiences and perspectives mean diverse ideas, and when ideas are your business that’s got to be a good thing. So if you want to know more, check out this episode...FURTHER READING Want to learn more about how diversity and inclusion can make your brand messages and your business more powerful? Check out the latest from Think with Google…Video: Harnessing the power of diverse perspectives What 2.7M YouTube ads reveal about gender bias in marketing 9 ways we’re changing habits, so we can make more inclusive marketing at Google The power of difference: How to hire and retain diverse teams in brands and agencies CREDITS This podcast was brought to you by Think with Google Host and Consulting Producer: Rachel Corbett Created by: The Hallway & Eardrum in partnership with Google Produced by: Eardrum Executive Producer: Ralph van Dijk Producer: Sarah Mashman Project Manager: Jessie Williams Theme: Taka Perry Engineer: Adrian Walton

We’ve seen positive shifts in diversity, equity and inclusion in the marketing industry. But COVID-19 is proving to be the mother of all distractions, and while it’s easy to forget about the important issues when they’re out of our line of sight (while working from home) how can we promote the tangible benefits of diversity, equity and inclusion and accelerate this positive change. Welcome to Rethink, a podcast by Think with Google. The idea of creating more diverse and inclusive workplaces is something people have been fighting for for years but it’s still taking time for companies to turn this into real, meaningful change. In this episode, we're talking diversity, equity and inclusion, and how it positively impacts business. Especially when it’s clear that if people inside the four walls of your office are reflective of people outside it you get a better culture, better creative and ultimately, a better bottom line. Today’s challenge comes from creatives Jess and Grace who want to know how the advertising industry is making diversity a reality. “A lot has been said about the need for diversity in advertising - both in the industry and the actual work. But what we wanna know is…what are we actually doing? How are we making it a more formal part of the creative process, so that agencies and clients not only include but amplify diverse voices?” To help us answer this we chat with Tara McKenty, a Creative Director at Google and co-founder of RARE, a platform that drives diversion and inclusion in tech, media and creative industries. Consultant Karen Ferry shares her experience and quotes diversity advocate, Verna Myers, to illustrate clearly the difference between diversity and inclusion. And Barb Humphries, Creative Director at The Monkeys tells the story behind the diverse casting decision for the Meat and Livestock Australia Company’s 2017 Spring Lamb ad. Diverse opinions, experiences and perspectives mean diverse ideas, and when ideas are your business that’s got to be a good thing. So if you want to know more, check out this episode...FURTHER READING Want to learn more about how diversity and inclusion can make your brand messages and your business more powerful? Check out the latest from Think with Google…Video: Harnessing the power of diverse perspectives What 2.7M YouTube ads reveal about gender bias in marketing 9 ways we’re changing habits, so we can make more inclusive marketing at Google The power of difference: How to hire and retain diverse teams in brands and agencies CREDITS This podcast was brought to you by Think with Google Host and Consulting Producer: Rachel Corbett Created by: The Hallway & Eardrum in partnership with Google Produced by: Eardrum Executive Producer: Ralph van Dijk Producer: Sarah Mashman Project Manager: Jessie Williams Theme: Taka Perry Engineer: Adrian Walton

19 min

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