56 episodes

Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!

DIY Marketing School with Melanie Dyann Howe Melanie Dyann Howe

    • Business
    • 5.0 • 22 Ratings

Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!

    Grow Your Audience Organically With These Content Strategies

    Grow Your Audience Organically With These Content Strategies

    Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that.

    I'm sharing 3 strategies that are proven to help you grow your audience organically. I've used these exact strategies to reach the coveted first major YouTube milestone of 1000 subscribers.

    These strategies all revolve around the concept of collaborations and virtual networking through interviews. You'll find new followers, but you'll also create a snowball effect for your virtual networking journey.

    Enjoy this Topic? Other Episodes You May Like:
    Episode 43: Seven Ways to Show Up Online
    Episode 46: Five Ways to Get Bigger Results With Online Networking
    Episode 41: How to Make it Easier To Create More Live Videos



    Support the show (https://www.buymeacoffee.com/melaniedyann)

    • 32 min
    Five New Ways to Measure Your Success

    Five New Ways to Measure Your Success

    It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. 

    These are in fact some of the ways we can measure our progress and success, but there are more ways we need to be fueling our journey to move forward as entrepreneurs.  In this episode, I'm going to share five new ways for you to measure your success.  
    Support the show (https://www.buymeacoffee.com/melaniedyann)

    • 32 min
    Stop Creating Content for The Algorithms

    Stop Creating Content for The Algorithms

    Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor.

    I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves your audience, you shouldn't need to worry about the algorithms.

    If you need to get up to speed on what we're even talking about check out this previous episode about social media algorithms.
    https://www.melaniedyann.com/blog/episode-4-what-the-heck-is-the-social-media-algorithm


    Support the show (https://www.buymeacoffee.com/melaniedyann)

    • 19 min
    Should You Add a Digital Course to Your Business, with special guest Amy Porterfield

    Should You Add a Digital Course to Your Business, with special guest Amy Porterfield

    It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business.

    Digital Courses make it possible for you to help more people than you can when you're trading time for dollars or only able to serve people in your local community through in-person services.

    In this very special episode, I interview the one and only, Amy Porterfield to talk about how you can start creating a digital course.

    You'll learn how to come up with a course topic, how to discover your next steps in creating a course, and you'll hear Amy's advice on how to overcome the fears you may have inside of you.

    About Amy Porterfield:
    Amy Porterfield is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million dollar digital course business, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content team and collaborated on ground-breaking online marketing campaigns. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

    Links Mentioned in This Episode: 
    Discover Your Personal Path to Creating an Online Course (Quiz)Get Inspired By These Amazing Course Creator TestimonialsSign Up For Amy's Free Masterclass (available for a limited time) "Five Little Known Mistakes "Most"  Course Creators Make and How To Avoid ThemMore of my favorite things from AmySupport the show (https://www.buymeacoffee.com/melaniedyann)

    • 40 min
    You Might Have to Suck Before You Get Awesome

    You Might Have to Suck Before You Get Awesome

    I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do. When it comes to marketing ourselves it requires us to stretch our skills and even develop new ones. Whether it be learning to write copy, design social media posts, record podcast episodes, create videos, design a website, we have to push through the feelings of "I suck at this" and publish it anyway.

    Start giving yourself the grace to start out a bit sucky. The sooner you get into action, the better you'll get at creating more content and doing more to support your growth.

    Another episode you might be interested in:
    It's not a pivot, more of a realignment

    Check out the book, Mindset written by Carol S. Dweck PhD
    https://amzn.to/3DWuoU8 (Amazon affiliate link)

    Check out the book, The Five Second Rule by Mel Robbins
    https://amzn.to/38S4u5Q (Amazon affiliate link)



    Support the show (https://www.buymeacoffee.com/melaniedyann)

    • 21 min
    How To Get Bigger Results When it's Time to Launch, Open, or Promote

    How To Get Bigger Results When it's Time to Launch, Open, or Promote

    Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority. For example, you're super busy creating your course, or writing your book, or getting your new store ready...you don't have time to create content or show up online. Right? 

    But, when we let other things put our online content on the bottom of our list, we're missing out. If you're waiting until you have something to promote to create online content, you're missing out on more customers, more sales, a bigger audience. 

    Use your content to create a relationship with your audience so that when it comes time to promote something, they already trust you and are ready to BUY. 
    Support the show (https://www.buymeacoffee.com/melaniedyann)

    • 28 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

Robin's Egg Blue Creations ,

Attainable Online Marketing Tips

Listen to Melanie’s podcast. Join Melanie’s free DIY Marketing Facebook group. Watch her livestreams on her YouTube channel. You won’t regret it, especially if you are looking for easy, attainable marketing tips for growing your online business. And she has contagious energy for days!!

scoopdaVille ,

MDH is amazing

Melanie Dyann Howe is one of my GO TO people for all things marketing, community building, social strategy, and livestreaming.
Her stories are real, HER story is amazing and you’ll always feel encouraged through her message.
Subscribe, Learn and Grow with MDH

Belleart ,

Thank you!!

I’m an artist and was looking for a good source for marketing information and strategies that I can apply to my work. This is the first of your podcasts that I have listened to, but it won’t be the last! Thank you!

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