57 min
Do Designers Need Jobs to be Done? UX Like Us
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- Design
Summary
Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love.
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Show Notes Clayton Christensen tells the Milkshake story - https://www.youtube.com/watch?v=sfGtw2C95Ms
Ash Maurya attempts to define Jobs to be Done - https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b
Staples unveils their new logo - https://twitter.com/rysimmons/status/1113464764859068421?s=20
The Pepsi design brief - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
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Please consider leaving a quick review. It would help us a lot!
iTunes (https://itunes.apple.com/us/podcast/ux-like-us/id1362088405)
Spotify (https://open.spotify.com/show/3QzWfQ9mJSH9VMBnAyathq)
Overcast (https://overcast.fm/itunes1362088405/ux-like-us)
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Follow the show on Twitter
@UXLikeUs - https://twitter.com/uxlikeus
@LAKing - https://twitter.com/LAKing
@Stuporman - https://twitter.com/Stuporman
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Send in a voice message: https://podcasters.spotify.com/pod/show/uxlikeus/message
Summary
Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love.
-----
Show Notes Clayton Christensen tells the Milkshake story - https://www.youtube.com/watch?v=sfGtw2C95Ms
Ash Maurya attempts to define Jobs to be Done - https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b
Staples unveils their new logo - https://twitter.com/rysimmons/status/1113464764859068421?s=20
The Pepsi design brief - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
-----
Please consider leaving a quick review. It would help us a lot!
iTunes (https://itunes.apple.com/us/podcast/ux-like-us/id1362088405)
Spotify (https://open.spotify.com/show/3QzWfQ9mJSH9VMBnAyathq)
Overcast (https://overcast.fm/itunes1362088405/ux-like-us)
-----
Follow the show on Twitter
@UXLikeUs - https://twitter.com/uxlikeus
@LAKing - https://twitter.com/LAKing
@Stuporman - https://twitter.com/Stuporman
---
Send in a voice message: https://podcasters.spotify.com/pod/show/uxlikeus/message
57 min