Do Webinars Still Work in Cybersecurity?

In this episode of The Marketing Front Lines, we speak with Megan Howard, VP of Marketing at Vali Cyber. Vali Cyber has carved out a unique position in the cybersecurity market by becoming the first runtime hypervisor security platform. After initially focusing on Linux server protection, the company made a strategic pivot based on direct customer feedback and input from their CISO advisory board. The shift to hypervisor protection addressed a critical security gap that was keeping infrastructure leaders awake at night, transforming Vali Cyber from a "nice to have" Linux security solution into a "must-have" infrastructure protection platform that's becoming a boardroom-level concern.

Topics Discussed:

• Strategic pivoting based on customer feedback and advisory board insights
• Expanding target audience from cybersecurity to infrastructure and operations teams
• Building effective webinar partnerships that drive hundreds of registrations
• Adapting marketing strategies for AI-driven search and ChatGPT optimization
• Transitioning marketing channels from Google Ads to video platforms
• Maintaining marketing integrity and honesty in a "snake oil" industry

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co

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