65 episodes

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

Do You Follow?: A Podcast on Social Media Marketing Love Stories TV

    • Marketing
    • 4.8, 66 Ratings

We're @jdalfeen and @racheljosilver—your personal social media gurus, here to solve your marketing riddles. With almost a decade of experience running social media and brand marketing for brands like Birchbox (and now starting our own booming business, Love Stories TV!), we know the hacks, strategies, and tools you need to win at social media, influencers, and digital marketing for your brand or business. Listen for free sosh med advice—with a sprinkling of our thoughts on Instagram algorithms, the Karadashians, and more. >>> Email doyoufollowpodcast@gmail.com (or DM @jdalfeen and @racheljosilver) and we'll answer your question on a future episode!

    #50: How are influencers changing their content strategies in COVID-19 times?

    #50: How are influencers changing their content strategies in COVID-19 times?

    Rachel and Juliette are sharing some of the strategic changes they're noticing in the influencer world as content creators adapt to quarantine times. How are categories like fashion, beauty and travel being impacted?
    Do you follow everyone we talk about in this episode?:
    @fohr.co @graceatwood @chrisellelim @grandbanksnyc @momolongplay @susan_alexandra @lallimusic @maridelreyes @theclass @taryntoomey @angelagarbes @dannijo >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 32 min
    #49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

    #49: What social metrics should I be focusing on during COVID-19? Featuring Thomas Rankin, CEO & Co-Founder of Dash Hudson (@dashhudson)

    On this episode, we're talking with second-time guest (!) Thomas Rankin (@thxxmxxs), co-founder and CEO of Dash Hudson (@dashhudson), the visual marketing platform that provides a one-stop solution to predict performance, distribute, measure and enhance engagement across channels — and our all-time favorite social media analytics tool.
    We discuss topics like:
    The marketing trends Dash Hudson is tracking on platforms in the wake of COVID-19, as time spent on social is higher than average right now. The KPIs should brands should be focused on right now. Emerging platforms that are gaining audiences like Messenger Kids, Houseparty and of course, TikTok. Do you follow everyone we talk about in this episode?:
    @lisafreestyle @pitchfork @mourningsongs @the.mcfarlands on TikTok @barstoolsports on TikTok @brandonwalsh on TikTok >> Do you have a question about social media and influencer marketing? Do you want us to audit your social account? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer your question on a future episode!
    >> This episode is brought to you by Dash Hudson. Dash Hudson is sharing the Instagram data of over 1,500 leading brands to help you determine the most important Instagram KPIs your industry. Visit dashhudson.com/doyoufollow to gain access to 12 industry benchmarks.

    • 37 min
    #48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Founder & CEO of MikMak (@mikmaktv)

    #48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Founder & CEO of MikMak (@mikmaktv)

    Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.
    We discussed topics like:
    What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like:
    @conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

    • 37 min
    #47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

    #47: Mollie Chen (@molliechen) , Brand Consultant, Angel Investor and Advisor

    The inimitable branding genius Mollie Chen (@molliechen) is *finally* on the pod! She shares her career journey from being a magazine assistant editor to co-founding Birchbox to angel investing, advising, brand consulting and everything in between.
    Plus we play Grade the 'Gram for a restaurant in Washington, DC: @barpilar.
    >> Do you follow everyone we discuss on this episode? @loreleio @prose @starbucks @walmart @wework @brightonkeller @hayleybay @dawnkperry @theshirleytempleking
    >> Do you want us grade your social media, or do you have a question you want us to answer (anonymously if you want!) about social or influencer marketing? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver!

    • 46 min
    #46: How do I make a marketing strategy for a new vertical I'm launching within my business?

    #46: How do I make a marketing strategy for a new vertical I'm launching within my business?

    We are anonymously answering an assessment for an actual brand marketing job candidate! A women's personal care brand is launching a new vertical and we give our advice on our go-to-market strategy and how we'd spend the $100,000 budget.
    Plus we're talking about the Big Brother-meets-Catfish-meets-Black Mirror social media reality show Juliette is obsessed with: "The Circle" on Netflix.
    >> Subscribe to our newsletter for social marketing job postings, podcast roundups and more! Join here.
    >> Do you follow all the brands we mention on this episode? @thecirclenetflix @villagemarketing @betches @betchesbrides @kayleemelissa
    >> Want us to grade your 'gram? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll do an audit of your account that we'll feature on a future episode.

    • 37 min
    #45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

    #45: Hallie Gould (@gouldhallie), Senior Editor at Byrdie

    We’re so excited to have Hallie Gould (@gouldhallie), Senior Editor at Byrdie (@byrdiebeauty), on the pod this week! She’s sharing her career journey in fashion and beauty editorial in the age of Instagram, plus we do an Instagram audit deep dive on the skincare brand, Tulura (@tulura).
    >> Do you follow the accounts from this episode?
    @gouldhallie @byrdiebeauty @tulura @alyssainthecity @sionemaraschino
    >> Are you a marketer or business owner who wants us to answer your social media or influencer marketing question? DM @jdalfeen and @racheljosilver or email doyoufollowpodcast@gmail.com (we'll keep you anonymous if you want!)

    • 38 min

Customer Reviews

4.8 out of 5
66 Ratings

66 Ratings

ififell ,

Super helpful

This podcast is both super insightful and fun to listen to. Highly recommend!!

nkrw187 ,

Good content but not great delivery

This podcast has good, helpful information but the host says “like” sometimes 3-4 times in one sentence. The “like” overkill turns me off, personally, but as the host becomes more seasoned and better trained at speaking, I think the show will be much more enjoyable to listen to.

Amreco ,

Interesting and fun!

I want to here what Rachel and Juliette have to say about pretty much everything so I love this fun and informational podcast with their thoughts and tips!

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