Battery vampires, data
gatherers, addiction boosters – these are some of the commonalities of today’s
social media apps. Does this also apply to the big family of Facebook apps? The
final decision as to whether you need or want to have all of them installed on
your phone is totally up to you.
A recent Pew Research Center study (Fall 2019) found that 70% of Americans are unaware that Instagram and WhatsApp are part of the Facebook group.
Just a quick recap:
Facebook acquired Instagram in April 2012 for $1 billion. (Source: TechCrunch)
Two years later, in early 2014, Facebook acquired the messaging service WhatsApp for $19 billion. (Source: Forbes)
Yet seven years later, the
vast majority of people continue to be clueless about the fact that these two
major apps, which they use on a daily basis, are part of Mark Zuckerberg’s
imperium. This is absolutely mind-boggling.
Facebook Apps You Might Use
Facebook holds a decent
collection of various apps. Some of them have been disabled like for example Facebook Groups, whereas others
continue to be updated and improved on an ongoing basis.
Here are some of the most
common Facebook apps:
(Facebook Lite)* Messenger
(Messenger Lite)* Pages Manager* Facebook Ads
Analytics* Workplace by
Facebook* Instagram* WhatsApp
is basically the parent app. You can scroll through posts, watch videos,
interact with your friends and see whether there’s an interesting event nearby
you might want to attend. If you have a lower end phone with less data or you
prefer a lighter version with fewer features, you might want to try Facebook Lite.
The next one on the list is
the standard Facebook Messenger app
that also comes with a ‘Lite’ version. This is where you can text your friends,
make phone and video calls for free or interact with a business.
If you’re an admin of
several Facebook Pages, you will most likely use Pages Manager to easily manage and switch between pages, check
different page notifications, interact with followers and even respond to
For those of you in the
advertising business, the Facebook Ads
Manager will certainly be one of your most ‘intimate’ companion apps as it
allows you to create new ads, track ad performance, manage ad spend and get a
glimpse into analytics. If you’re often on the road and need to take a deeper
dive into analytics so that you can have more in-depth knowledge on specific
ads and be able to make better decisions, Facebook
Analytics will come handy.
Workplace by Facebook is an app suited for larger businesses and global
organizations with a lot of staff. It’s basically an Intranet, an internal
social network that enables employees to collaborate and communicate with one
another. So if you’re a solopreneur or a small business with a handful of
employees, the likelihood of you using AKA benefiting from this app wil...