14 min

Do You Really Need All Those Facebook Apps on Your Phone? Strength In Business

    • Marketing

Battery vampires, data

gatherers, addiction boosters – these are some of the commonalities of today’s

social media apps. Does this also apply to the big family of Facebook apps? The

final decision as to whether you need or want to have all of them installed on

your phone is totally up to you.







A recent Pew Research Center study (Fall 2019) found that 70% of Americans are unaware that Instagram and WhatsApp are part of the Facebook group.







Just a quick recap:







Facebook acquired Instagram in April 2012 for $1 billion. (Source: TechCrunch)







Two years later, in early 2014, Facebook acquired the messaging service WhatsApp for $19 billion. (Source: Forbes)







Yet seven years later, the

vast majority of people continue to be clueless about the fact that these two

major apps, which they use on a daily basis, are part of Mark Zuckerberg’s

imperium. This is absolutely mind-boggling.







Facebook Apps You Might Use







Facebook holds a decent

collection of various apps. Some of them have been disabled like for example Facebook Groups, whereas others

continue to be updated and improved on an ongoing basis.







Here are some of the most

common Facebook apps:







* Facebook

(Facebook Lite)* Messenger

(Messenger Lite)* Pages Manager* Facebook Ads

Manager* Facebook

Analytics* Workplace by

Facebook* Instagram* WhatsApp







Facebook

is basically the parent app. You can scroll through posts, watch videos,

interact with your friends and see whether there’s an interesting event nearby

you might want to attend. If you have a lower end phone with less data or you

prefer a lighter version with fewer features, you might want to try Facebook Lite.







The next one on the list is

the standard Facebook Messenger app

that also comes with a ‘Lite’ version. This is where you can text your friends,

make phone and video calls for free or interact with a business.







If you’re an admin of

several Facebook Pages, you will most likely use Pages Manager to easily manage and switch between pages, check

different page notifications, interact with followers and even respond to

messages.







For those of you in the

advertising business, the Facebook Ads

Manager will certainly be one of your most ‘intimate’ companion apps as it

allows you to create new ads, track ad performance, manage ad spend and get a

glimpse into analytics. If you’re often on the road and need to take a deeper

dive into analytics so that you can have more in-depth knowledge on specific

ads and be able to make better decisions, Facebook

Analytics will come handy.







Workplace by Facebook is an app suited for larger businesses and global

organizations with a lot of staff. It’s basically an Intranet, an internal

social network that enables employees to collaborate and communicate with one

another. So if you’re a solopreneur or a small business with a handful of

employees, the likelihood of you using AKA benefiting from this app wil...

Battery vampires, data

gatherers, addiction boosters – these are some of the commonalities of today’s

social media apps. Does this also apply to the big family of Facebook apps? The

final decision as to whether you need or want to have all of them installed on

your phone is totally up to you.







A recent Pew Research Center study (Fall 2019) found that 70% of Americans are unaware that Instagram and WhatsApp are part of the Facebook group.







Just a quick recap:







Facebook acquired Instagram in April 2012 for $1 billion. (Source: TechCrunch)







Two years later, in early 2014, Facebook acquired the messaging service WhatsApp for $19 billion. (Source: Forbes)







Yet seven years later, the

vast majority of people continue to be clueless about the fact that these two

major apps, which they use on a daily basis, are part of Mark Zuckerberg’s

imperium. This is absolutely mind-boggling.







Facebook Apps You Might Use







Facebook holds a decent

collection of various apps. Some of them have been disabled like for example Facebook Groups, whereas others

continue to be updated and improved on an ongoing basis.







Here are some of the most

common Facebook apps:







* Facebook

(Facebook Lite)* Messenger

(Messenger Lite)* Pages Manager* Facebook Ads

Manager* Facebook

Analytics* Workplace by

Facebook* Instagram* WhatsApp







Facebook

is basically the parent app. You can scroll through posts, watch videos,

interact with your friends and see whether there’s an interesting event nearby

you might want to attend. If you have a lower end phone with less data or you

prefer a lighter version with fewer features, you might want to try Facebook Lite.







The next one on the list is

the standard Facebook Messenger app

that also comes with a ‘Lite’ version. This is where you can text your friends,

make phone and video calls for free or interact with a business.







If you’re an admin of

several Facebook Pages, you will most likely use Pages Manager to easily manage and switch between pages, check

different page notifications, interact with followers and even respond to

messages.







For those of you in the

advertising business, the Facebook Ads

Manager will certainly be one of your most ‘intimate’ companion apps as it

allows you to create new ads, track ad performance, manage ad spend and get a

glimpse into analytics. If you’re often on the road and need to take a deeper

dive into analytics so that you can have more in-depth knowledge on specific

ads and be able to make better decisions, Facebook

Analytics will come handy.







Workplace by Facebook is an app suited for larger businesses and global

organizations with a lot of staff. It’s basically an Intranet, an internal

social network that enables employees to collaborate and communicate with one

another. So if you’re a solopreneur or a small business with a handful of

employees, the likelihood of you using AKA benefiting from this app wil...

14 min

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