49 min

Dodging Disasters in Business with Gleb Tsipursky (Refreshed Episode‪)‬ The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

    • Marketing

In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance decision-making processes and reduce the risk of costly mistakes. 
The discussion goes beyond theory, touching on real-world applications and the surprising role emotions play in our professional lives. Melina's relatable approach makes complex concepts approachable, and together with Gleb’s expertise, provides listeners with tools to think critically about their choices. Get ready to gain insights that could profoundly impact your career and organizational well-being. 
In this episode:
Mastering Behavioral Economics to Avoid Workplace Disasters: Uncover the psychological insights driving decision-making in organizations. Understanding the Impact of Cognitive Biases on Business Decisions: Enhance your awareness of hidden mental shortcuts influencing strategic choices. Implementing Effective Change Management Strategies in Organizations: Harness powerful techniques to navigate and lead successful organizational transitions. Cultivating Emotional Intelligence for Engineering and HR Collaboration: Develop the essential skills for fostering harmonious and productive cross-functional partnerships. Leveraging the Benefits of External Perspective in Decision Making: Gain a competitive edge by embracing diverse viewpoints and external expertise. Show Notes: 00:00:00 - Introduction
Gleb Tsipursky is introduced as a disaster avoidance expert and discusses his background in cognitive neuroscience and behavioral economics.

00:05:20 - Defining Workplace Disasters
Gleb defines workplace disasters as anything that makes a significant negative impact on your bottom line, whether it's due to one big decision or a series of small decisions. He gives examples of disasters in careers and businesses.

00:08:27 - Recognizing Dead-End Jobs
Gleb shares a tactic for recognizing dead-end jobs by considering the alternative and thinking about the long-term consequences of staying in the current situation.

00:11:01 - Sunk Cost Fallacy
Gleb explains the concept of sunk cost fallacy, where emotional attachment to past investments leads to poor decision making in projects and people. He emphasizes the importance of acknowledging when you're wrong to address the situation effectively.

00:13:51 - Emotional Attachment and Decision Making
Gleb discusses the primal urge to reward confident behavior, even when it's wrong, and the challenge of changing one's mind based on evidence. He emphasizes the importance of making decisions based on accurate reality and evidence.

00:14:18 - Impact of the Internet on Public Figures
The conversation delves into the impact of the Internet on public figures, discussing how the breakdown of the media ecosystem has led to more leeway for leaders to deceive and double down on false statements.

00:16:50 - Influence of Gut Reactions
The discussion explores the influence of gut reactions, emphasizing our natural inclination to believe the first thing we hear and the anchoring bias, which weighs heavily on the first piece of information we receive.

00:20:30 - Addressing Tribalism in the Workplace
The conversation highlights the prevalence of tribalism in the workplace, citing examples of unconscious bias based on factors such as sports team affiliation, accent discrimination, and departmental rivalries.

00:21:08 - Importance of Overcoming Tribal Tendencies
The importance of overcoming tribal tendencies in the modern, multicultural society is discussed, with a focus on diversity, inclusion, and equity efforts as a means to address inherent tribalism.

00:27:42 - Strategies to Combat Tribalism
The conversation touches on practical strategies to comb

In this episode of The Brainy Business podcast, host Melina Palmer and Dr. Gleb Tsipursky discuss how to avert everyday workplace disasters. They delve into the psychological underpinnings of decision-making, exploring why our instincts might not always lead to the best outcomes. Gleb shares a practical five-question framework designed to enhance decision-making processes and reduce the risk of costly mistakes. 
The discussion goes beyond theory, touching on real-world applications and the surprising role emotions play in our professional lives. Melina's relatable approach makes complex concepts approachable, and together with Gleb’s expertise, provides listeners with tools to think critically about their choices. Get ready to gain insights that could profoundly impact your career and organizational well-being. 
In this episode:
Mastering Behavioral Economics to Avoid Workplace Disasters: Uncover the psychological insights driving decision-making in organizations. Understanding the Impact of Cognitive Biases on Business Decisions: Enhance your awareness of hidden mental shortcuts influencing strategic choices. Implementing Effective Change Management Strategies in Organizations: Harness powerful techniques to navigate and lead successful organizational transitions. Cultivating Emotional Intelligence for Engineering and HR Collaboration: Develop the essential skills for fostering harmonious and productive cross-functional partnerships. Leveraging the Benefits of External Perspective in Decision Making: Gain a competitive edge by embracing diverse viewpoints and external expertise. Show Notes: 00:00:00 - Introduction
Gleb Tsipursky is introduced as a disaster avoidance expert and discusses his background in cognitive neuroscience and behavioral economics.

00:05:20 - Defining Workplace Disasters
Gleb defines workplace disasters as anything that makes a significant negative impact on your bottom line, whether it's due to one big decision or a series of small decisions. He gives examples of disasters in careers and businesses.

00:08:27 - Recognizing Dead-End Jobs
Gleb shares a tactic for recognizing dead-end jobs by considering the alternative and thinking about the long-term consequences of staying in the current situation.

00:11:01 - Sunk Cost Fallacy
Gleb explains the concept of sunk cost fallacy, where emotional attachment to past investments leads to poor decision making in projects and people. He emphasizes the importance of acknowledging when you're wrong to address the situation effectively.

00:13:51 - Emotional Attachment and Decision Making
Gleb discusses the primal urge to reward confident behavior, even when it's wrong, and the challenge of changing one's mind based on evidence. He emphasizes the importance of making decisions based on accurate reality and evidence.

00:14:18 - Impact of the Internet on Public Figures
The conversation delves into the impact of the Internet on public figures, discussing how the breakdown of the media ecosystem has led to more leeway for leaders to deceive and double down on false statements.

00:16:50 - Influence of Gut Reactions
The discussion explores the influence of gut reactions, emphasizing our natural inclination to believe the first thing we hear and the anchoring bias, which weighs heavily on the first piece of information we receive.

00:20:30 - Addressing Tribalism in the Workplace
The conversation highlights the prevalence of tribalism in the workplace, citing examples of unconscious bias based on factors such as sports team affiliation, accent discrimination, and departmental rivalries.

00:21:08 - Importance of Overcoming Tribal Tendencies
The importance of overcoming tribal tendencies in the modern, multicultural society is discussed, with a focus on diversity, inclusion, and equity efforts as a means to address inherent tribalism.

00:27:42 - Strategies to Combat Tribalism
The conversation touches on practical strategies to comb

49 min