25 min
Does brand activism really work? The Patagonia Problem
-
- Entrepreneurship
Today, it’s certainly trendy these days to slap a label on your brand and call yourself “sustainable”. But, as a brand, how do you know if that actually influences your customer’s purchasing decision? Meet Ashland Stansbury, Founder of Because.
Today, it’s certainly trendy these days to slap a label on your brand and call yourself “sustainable”. But, as a brand, how do you know if that actually influences your customer’s purchasing decision? Meet Ashland Stansbury, Founder of Because.
25 min