In today’s changing-by-the-minute media landscape, how do you get your firm’s projects published, viewed, and talked about? Does public relations still have an impact in this age of social media? Three veterans Elizabeth Blitzer, Sarah Boyd and Lauren Urband discuss the ins and out of PR, what they can do for a designer’s career—and when it might not be worth the investment.
In this episode, we dive into:
How to expand PR opportunities beyond print magazinesThe limitations of InstagramWorking with influencersThe value of regional publicationsExclusivity agreementsHow to leverage projects on various frontsThe career point at which to hire a designerAdvice for young / newer designersChoosing goals with clientsCheck out these resources for more information:
An intro to what publicists do via Elle DecorLauren Urband’s webinar on how to generate buzz about your design business via ChairishAn interview with Elizabeth Blitzer via the Lifestyle EditConnect with Chairish and our guests on Instagram:
Chairish: @chairishcoMichael Boodro: @michaelboodroLauren Urband: @lurband22Sarah Boyd: @sarahmcboydBlitzer & Company: @blitzer_co
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