52 min
Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?) Podcast Marketing Trends Explained
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- Marketing
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”
The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.
But does it actually work?
And if it does, how, exactly?
In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.
📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better
Topics Covered
0:00 Intro01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?05:57 Non-podcast-growth reasons to be active on social media08:06 Understand why you're using each platform17:47 Which platform should you be on to promote your podcast?26:34 The "Buyer's Journey" of Podcast Listener Acquisition27:24 Why social media is probably getting you listeners without you even knowing 35:10 The double-edge sword of building your platform reputation38:45 Non-social media growth channels47:09 Key takeaways from this episode
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Darknet DiariesHow I Write PodcastJay ClouseNever Post PodcastDerek Sivers
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead.
There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.”
The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows.
But does it actually work?
And if it does, how, exactly?
In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface.
📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do better
Topics Covered
0:00 Intro01:02 How many podcast listeners does 40,000 X (Twitter) followers get you in 2024?05:57 Non-podcast-growth reasons to be active on social media08:06 Understand why you're using each platform17:47 Which platform should you be on to promote your podcast?26:34 The "Buyer's Journey" of Podcast Listener Acquisition27:24 Why social media is probably getting you listeners without you even knowing 35:10 The double-edge sword of building your platform reputation38:45 Non-social media growth channels47:09 Key takeaways from this episode
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Resources
Darknet DiariesHow I Write PodcastJay ClouseNever Post PodcastDerek Sivers
Complete the Podcast Marketing Trends 2024 Survey
Subscribe to Podcast Marketing Trends Explained
Check out the Podcast Marketing Trends 2023 Report
Subscribe to the Scrappy Podcasting Newsletter
Try Transistor.fm for free for 14 days
✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
52 min