10 min
Does your Real Estate Business Suffer from "CONTACT-ITIS" ? 10X Real Estate Marketing & Coaching
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- How To
What's up there at 10 X real estate warriors. It's Friday. Want to just reach out to you real quick today? We were on the phone prospecting with a couple of friends of mine and one of my bosses certified buyer experts on krill and crows, a solid agent. Who's learning how to go from being a certified buyer agent to now starting to get on the phones and be actively and aggressively calling people with the question of, Hey, are you thinking of buying, sell, ring investing in real estate? And you know, krill said, Hey, you know, I've gotten an average of more, I'm making them out a hundred contacts a day and you know what happened to be me and another guy named Michael Hayden, who big shout out to Michael down in Kentucky. He's a great icon agent has been around for a long time.
We were actually on a Google hangout prospect together and Michael and I looked at each other and went, okay. I raised my hand and I said, Hey, krill, we need to you're you're, you've graduated. You're no longer one of the new agents. You're not going to be one of the, one of the certified buyer experts. And now we're going to start to train you to be a listing expert. And you need to, you know, you need to grow up and start to focus on the amount of contacts you make, not the amount of calls you're making and the dials. So, you know, over the years, we've, we've actually counted dials. You know, I've always heard from these newer agents saying, Oh, I got this many dials. You know, it doesn't matter how many dials it takes. It matters how many conversations you have. And what's interesting is when Michael and I were coming up through the ranks, it was okay, make 50 contacts a day and just keep dialing and dialing.
And, and ultimately what happened is people ended up when I call contact Vitus and what is contact-oitis that's when you go to your office and you just focus literally just on making contacts. And honestly, you know, the goal of making the context is to find somebody that's either going to buy, sell, or invest in real estate and set an appointment with that person. But the challenge is when you get focused on, you know, whatever you focus on expands. So if you're focused on making contacts, what happens is instead of asking questions and listening, what you're actually doing is trying to figure out ways to get the guy off the phone or a woman off the phone so that you can make your next contact and then go tell your friends and family, Hey, I made, I made a thousand contacts today. Well, that's great.
How many appointments did you set? So we're going to realize in a little bit, I'm going to say, you know, it's not how many contacts you make. It's how many appointments or how many quality conversations you have with somebody on the other end of the phone. So let's first define what is a contact. So a contact there was always, for us was always defined as somebody who can buy seller, invest in a piece of real estate. And you know, so this is a, is a 12 year old person, a 12 year old kid that answers phones. And I say, my mom and dad ain't home. Is that a contact? No, but if somebody, if you call somebody and say, Hey, I was calling you about your home. Usually one home sells to morals, so right away. And I was wondering, when do you plan on moving?
And if that person says, well, you know, we're not ready to move yet, but you know, we, we, we do own the home. That person is a contact because they could choose to the buy solar investment. Oh, so let's talk about contact ditis a little bit. What is it the difference between people that are just reading scripts and going up and banging the phones and soliciting everybody on the planet versus people that are actually engaged in the, in the activity of sales. So what is the activity of sales? What do I mean by that? So the activity is sales. I was always taught that when you're selling, you're not telling you're listening and what's happens is, is that when people go out with the intention
What's up there at 10 X real estate warriors. It's Friday. Want to just reach out to you real quick today? We were on the phone prospecting with a couple of friends of mine and one of my bosses certified buyer experts on krill and crows, a solid agent. Who's learning how to go from being a certified buyer agent to now starting to get on the phones and be actively and aggressively calling people with the question of, Hey, are you thinking of buying, sell, ring investing in real estate? And you know, krill said, Hey, you know, I've gotten an average of more, I'm making them out a hundred contacts a day and you know what happened to be me and another guy named Michael Hayden, who big shout out to Michael down in Kentucky. He's a great icon agent has been around for a long time.
We were actually on a Google hangout prospect together and Michael and I looked at each other and went, okay. I raised my hand and I said, Hey, krill, we need to you're you're, you've graduated. You're no longer one of the new agents. You're not going to be one of the, one of the certified buyer experts. And now we're going to start to train you to be a listing expert. And you need to, you know, you need to grow up and start to focus on the amount of contacts you make, not the amount of calls you're making and the dials. So, you know, over the years, we've, we've actually counted dials. You know, I've always heard from these newer agents saying, Oh, I got this many dials. You know, it doesn't matter how many dials it takes. It matters how many conversations you have. And what's interesting is when Michael and I were coming up through the ranks, it was okay, make 50 contacts a day and just keep dialing and dialing.
And, and ultimately what happened is people ended up when I call contact Vitus and what is contact-oitis that's when you go to your office and you just focus literally just on making contacts. And honestly, you know, the goal of making the context is to find somebody that's either going to buy, sell, or invest in real estate and set an appointment with that person. But the challenge is when you get focused on, you know, whatever you focus on expands. So if you're focused on making contacts, what happens is instead of asking questions and listening, what you're actually doing is trying to figure out ways to get the guy off the phone or a woman off the phone so that you can make your next contact and then go tell your friends and family, Hey, I made, I made a thousand contacts today. Well, that's great.
How many appointments did you set? So we're going to realize in a little bit, I'm going to say, you know, it's not how many contacts you make. It's how many appointments or how many quality conversations you have with somebody on the other end of the phone. So let's first define what is a contact. So a contact there was always, for us was always defined as somebody who can buy seller, invest in a piece of real estate. And you know, so this is a, is a 12 year old person, a 12 year old kid that answers phones. And I say, my mom and dad ain't home. Is that a contact? No, but if somebody, if you call somebody and say, Hey, I was calling you about your home. Usually one home sells to morals, so right away. And I was wondering, when do you plan on moving?
And if that person says, well, you know, we're not ready to move yet, but you know, we, we, we do own the home. That person is a contact because they could choose to the buy solar investment. Oh, so let's talk about contact ditis a little bit. What is it the difference between people that are just reading scripts and going up and banging the phones and soliciting everybody on the planet versus people that are actually engaged in the, in the activity of sales. So what is the activity of sales? What do I mean by that? So the activity is sales. I was always taught that when you're selling, you're not telling you're listening and what's happens is, is that when people go out with the intention
10 min