103 episodes

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

Dog Whistle Branding IRONBOUND Media, IRON Mike Steadman

    • Business
    • 5.0 • 15 Ratings

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!

    Innovate or Die

    Innovate or Die

    The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. 
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    • 45 min
    You Are Not Serious People

    You Are Not Serious People

    If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. 
    I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and proud of it. Truth be told, you can start a business these days with a Google Doc, a menu of products and services, and a hit list of potential prospects. I’ve done it multiple times at this point, but even I’ll admit that can only get you so far. 

    If you want to be taken seriously and become a category of one, you must be willing to invest in your brand, which Drew and I discuss on today’s show.
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    Learn more about Lincoln Design. Co here: https://www.lincolndesignco.com/

    “Succession” clip: https://www.youtube.com/watch?v=xIauW3roDm0

    • 41 min
    Killer Video Storytelling with Sean Bell, Founder of Loud Media

    Killer Video Storytelling with Sean Bell, Founder of Loud Media

    Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content.  On the show, Sean shares how he thinks about storytelling, why he’s so passionate about video,
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur,” here: https://amzn.to/3gme7kg

    Checkout out Sean’s website: https://loudvisualmedia.com/
    Here’s a trailer to Sean’s Film “This is Why We Training” : https://www.youtube.com/watch?v=baRJa1xvdY4

    • 32 min
    What Two Local Businesses Have Taught Me About Brand Loyalty

    What Two Local Businesses Have Taught Me About Brand Loyalty

    I share what a local bar and barbershop taught me about brand loyalty. 
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
    Checkout our new website: www.IRONBOUNDMedia.com

    • 19 min
    A Media Company For The Misfits & Underdogs

    A Media Company For The Misfits & Underdogs

    I discuss IRONBOUND Media’s rebrand and category expansion to serve ‘Underdogs & Misfits’ (Challenger brands led by Veterans, Black women, and anyone else use to being one of one). 
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

    Checkout our new website: www.IRONBOUNDMedia.com

    • 41 min
    Data-Driven Beauty with Shante Frazier, Founder of WellCapped

    Data-Driven Beauty with Shante Frazier, Founder of WellCapped

    Do you ever come across a founder with an idea that makes you think to yourself, “damn, I really think they’re onto something here.” That’s how I feel about today’s podcast guest, Shante Frazier, Founder of WellCapped, a data-driven beauty company that provides online wig rentals through a monthly subscription. I’m not a venture capitalist yet, but if I was, I would definitely invest in Shante, and you’ll hear why on today’s show
    Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
    Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
    Learn more about WellCapped here: https://wellcapped.com/

    • 46 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

TZN375 ,

Excellent Business Advice

Great knowledge and business advice from someone with skin in the game and years of experience. Mike keeps the show entertaining and educational.

frogsinaforest ,

Big fan!

Mike is clearly working tirelessly to produce amazing and valuable content for his listeners. I enjoy hearing about everything from his nonprofit boxing program to developing his own brand.

Keep up the great work, Iron Mike! I appreciate your content and passion!

k.r.72 ,

Go to podcast

Mike shares valuable information applicable to businesses across the board. No matter the stage your business is in, there is always something to learn, take, apply, and share. Highly recommend this podcast!!

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