264 episodes

#dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.

Do Good Work,

Raul

#dogoodwork Raul Hernandez Ochoa

    • Business
    • 5.0 • 38 Ratings

#dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.

Do Good Work,

Raul

    Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks

    Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks

    Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty. 
    Who’s The Guest?
    Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice.
     
    Episode Highlights
    The premise of Derek’s book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people An example of how to integrate community led marketing with brand and demand gen activities The importance of running authentic Community Led Marketing (CLM) The balance between automated, machinery-driven marketing and human-driven marketing. The benefits and the reach of larger communities How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitch
    Episode Resources
    Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Derek Weeks Web: https://unfairmindshare.com/ LinkedIn: https://www.linkedin.com/in/derekeweeks/   (please DM me) X: @weekstweets  
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    • 40 min
    How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz

    How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz

    Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations.
    Who’s The Guest?
    Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She’s launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.
     
    Episode Highlights
    Tracey’s personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying for
    Episode Resources
    Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tracey Saenz LinkedIn: https://www.linkedin.com/in/tsaenz/    
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    • 31 min
    Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good

    Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good

    Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge.
    Who’s The Guest?
    Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small.
    This multi prong approach is very much linked to Claire’s background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit.
    Episode Highlights
    Award opportunities in PR The value and impact of awards in branding Different ways to leverage new media The need to define your audience before deciding on a PR approach Her journey, starting from being a government employee in France to becoming an entrepreneur Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey Take calculated risks and emphasizes the value of life lessons learned from failures
    Episode Resources
    Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Claire Angelle https://www.angelleconsulting.com/ https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/ https://www.instagram.com/clairecangelle/  
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    • 25 min
    How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann

    How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann

    Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book.
    Who’s The Guest?
    Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands.
    Episode Highlights
    Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what’s necessary How influential and effective individualized communication can be  
    Episode Resources
    Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/  
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    • 24 min
    Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People

    Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People

    Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results.
    Who’s The Guest?
    Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well.  Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!
     
    Episode Highlights
    How businesses can stand out in today's saturated market The importance of knowing their core competency and core customer Process of helping clients simplify and determine their unique business proposition Philosophy of increasing sales without increasing the number of sales reps Knowing who should handle sales after letting go of the sales team How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion The significance of maximizing the effect of website visits The importance of trust in sales and the perils of over-promising solutions
    Episode Resources
    Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Buyting https://tulipmediagroup.com/double-sales-zero-salespeople/ https://ca.linkedin.com/in/andybuyting   
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    • 41 min
    Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group

    Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group

    Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field.
    Who’s The Guest?
    Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.
     
    Episode Highlights
    How being a generalist can provide different perspectives to solve complex problems Importance of gaining deep knowledge from different industries and applying it to solve problems Example how to understand and cater to the needs of a specific audience Emerging trends in the marketplace and the current interest in Artificial Intelligence The uses of AI in data analysis and the potential opportunities it could bring
    Episode Resources
    Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Feldman https://matchboxdesigngroup.com   https://www.linkedin.com/in/brentfeldman/ 
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    • 17 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

Gisell Mabel ,

Genuine conversations about the future of business

Raul is such a genuine hosts who not only practices what he preaches, but helps other business owners do the same. I enjoy listening to this podcast and learning more from Raul and guests!

Alex Sezer ,

Great show!

Raul is living his mantra and doing good work! If you are an entrepreneur, leader, or business professional, #DOGOODWORK is a great resource for you to utilize.

As a host, Raul was prepared and diligent. He asked great questions and dug deep for the benefit of his audience.

Yelpster Mike ,

Raul is awesome!

This is a great show with practical tips that anyone can apply. Raul was a great host. He asks great questions and has fantastic guests. Highly recommend!

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