Doing Good, Doing Well｜Sustainability Starts with Good Taste

Today’s society confronts many problems, including climate change, energy issues and a growing elderly population. Companies around the world are tackling fresh challenges in efforts to solve these problems.

In this Doing Good, Doing Well episode, we interview forerunners at foreign-affiliated companies that have established bases in Japan and are working on solutions.

Today’s guest is Mr. Travin Singh, CEO of Crust Group, a startup out of Singapore. Crust Group specializes in “upcycling,” turning surplus food into beverages and other value-added products, such as beer, juice and so on.

What ideas does Crust Japan, the Crust Group’s company in Japan, have for furthering the reduction of food waste? In this episode, Travin shares the background to the start of this business, his experiences setting up business in Japan, and what makes the Japanese market distinctive.

Guest: Travin Singh, Crust Group

Host: Ayaka Kadotani

Narrator: Cyrus Nozomu Sethna (intro and outro)

Recorded: December 16, 2022

JETRO Invest Japan website: https://www.jetro.go.jp/en/invest/

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LinkedIn: https://www.linkedin.com/company/jetro-collaborate-and-invest-japan/

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