Doing Good is Good for Business with Jill Poet, Co-founder and CEO of the Organization for Responsible Business

Thruline to the 4th Sector

This episode features a conversation between Phil Dillard, Founder of Thruline Networks, and Jill Poet, Co-founder and CEO of the Organization for Responsible Business, or ‘ORB’.

The ORB is a UK-based, business membership organization with a mission to create positive change for business and society by showing small businesses the financial benefits of being socially and environmentally responsible.

Jill is a management accountant, but never just a back-office number cruncher. Having worked with small businesses her entire life, she takes a hands-on approach, affording her involvement in many different aspects of operations, namely project management. She has experience running her own small accountancy firm, and believes wholeheartedly that doing good is ultimately good for business.

In this episode, Jill talks about her passion for small business sustainability, defines what it takes to be successful in the industry, the lessons she’s learned along the way, and why small businesses are driving the future of business overall.

Guest Quotes

“We have always believed that doing good is good for business. And, we've always taken that approach rather than saying that you have a moral obligation to do these things, but actually, guess what, If you do them and do them authentically, properly, it will be good for business. And weren’t convinced by that then. They are more so now. And, I think, in the UK and probably in the States as well, increasingly, whether your custom is the consumer, private sector, public sector, they're all looking to buy goods and services from companies that have got those ethics and values.” - Jill Poet

Episode Timestamps

(01:56) About the Organization for Responsible Business

(04:43) Jill’s background and getting into small business

(09:41) Defining success in her work

(24:55) Lessons learned and small businesses driving the future of business

(28:29) Members and benefits of the ORB 

(32:52) Quick hit questions

Links

Jill Poet’s LinkedIn

ORB LinkedIn

Phil Dillard’s LinkedIn

Thruline Networks

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