Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Kate McKibbin
  • 5.0 (80)
  • BUSINESS
  • UPDATED WEEKLY

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

  1. 3D AGO

    Behind the Scenes of My $5M Pivot

    Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm pulling back the curtain on the pivot that completely changed my business. When my son was born, I was selling a 4-week program that was doing okay—but the way I had to sell it? Exhausting launches and razor-thin profit margins. And the thought of doing that with a newborn? Yeah, no thanks. So I created something different. Something I didn't even know had a name at the time. And that one pivot became the absolute cornerstone of my business—generating over $5 million in the last six years. I'll walk you through exactly what I did, how I structured it (spoiler: I didn't start from scratch), what it looks like to actually run it day-to-day, and why this model is hands-down the most profitable and sustainable way I've ever worked. Trust me, this is the exact shift I'm seeing successful course creators make right now. And if you're ready to make it too, I've got something opening Monday that's going to walk you through it step-by-step. Let's jump in and talk about what's actually possible! Ready to make your own pivot?Get on the waitlist for The Pivot Project and get first access when doors open Monday: https://my.hellofunnels.co/waitlist

    13 min

  2. 6D AGO

    #265 - The $997 Course Is Dead (Here's What's Replacing It)

    Hey there! I'm Kate from Hello Funnels, and in this episode of The Doing It Online podcast, I'm having a really frank conversation about something you've probably been feeling but haven't been able to put your finger on yet. The traditional DIY course model? It's dying. And if your launches aren't hitting like they used to, or your evergreen funnel is barely trickling in sales, you're not imagining it—something has shifted. I'll walk you through why AI has completely disrupted the course industry, where courses fit in your offer suite moving forward, and the new business model that's absolutely killing it right now. (Hint: high-touch group programs are the goldmine!) Trust me, this is a total game-changer! And if you're ready to make this pivot, doors open Monday for my 4-week intensive to help you restructure, sell, and deliver your new model without burning out. Let's jump in and talk about what's next for your business!   CHAPTERS: 00:00:13 Why the DIY Course Model Is Struggling00:00:37 What I'm Seeing Across the Industry00:02:21 Who's Getting Hit the Hardest Right Now00:04:09 The AI Factor: What's Really Changed00:04:41 The Two Big Shifts You Need to Make00:06:37 Why High-Touch Group Programs Are the Future00:08:20 What This New Model Looks Like in Practice00:09:43 How to Future-Proof Your Course Business

    14 min
  3. #264 - My Day-by-Day Black Friday Promo Calendar (That Converts Like Crazy)

    SEP 30

    #264 - My Day-by-Day Black Friday Promo Calendar (That Converts Like Crazy)

    Hey there! I’m Kate from Hello Funnels, and in this episode of the Doing It Online Business podcast, I’m excited to share my secrets for dominating Black Friday promotions. After years of navigating the chaotic Black Friday season (and yes, plenty of stress!), I’ve perfected a day-by-day promo calendar that turns excitement into crazy conversions. I’ll guide you through avoiding the noise of big competitors and reveal my exclusive strategy to make your Black Friday offers stand out with a fun, irresistible twist. Trust me, it’s a total game-changer! Plus, I’m throwing in a free Black Friday promo calendar download with all the details to help you kick off your success. Let’s jump in and make your Black Friday promotion a massive hit!   00:00 Getting Ready for Black Friday 01:23 Cutting Through the Noise 03:20 The Power of Early Promotions 04:34 Making Black Friday Fun 05:53 Creating Exclusivity and FOMO 07:40 Leveraging Scarcity and Urgency 08:48 Ensuring Immediate Purchases 09:28 Black Friday Magic Bundle 10:42 Conclusion and Thank You

    11 min
  4. #263 - How Smart Course Creators Use Black Friday As A Launch Warmup

    SEP 23

    #263 - How Smart Course Creators Use Black Friday As A Launch Warmup

    Hey everyone! I’m Kate from Hello Funnels, and in this episode of Doing It Online Business podcast, I’m excited to share my insider tips on turning Black Friday into a launch warmup strategy. After years of navigating the chaos of Black Friday sales (and yes, some epic flops), I’ve discovered how smart course creators like me can set the stage for massive success in January and February. I’ll break down the big mistakes I’ve seen—and made—during Black Friday, then reveal my proven tactic: crafting a bite-sized offer that preps your audience for your biggest launch. Trust me, it’s a total game-changer! Also you can grab my Black Friday promo calendar here and kickstart your strategic planning. Let’s jump in and make this Black Friday a launchpad for your course business success!   00:00 Common Black Friday Mistakes to Avoid 02:08 Why Bundling Random Stuff Doesn't Work 04:37 The Importance of Novelty in Your Offer 05:44 Creating a Strategic Black Friday Offer 07:26 Using Black Friday as a Taste Test 08:39 Crafting the Perfect Bite-Sized Offer 14:45 Ensuring Your Offer is an Easy Yes 18:20 Final Tips for a Successful Black Friday 20:30 Conclusion and Next Steps

    22 min
  5. #262 - 3 systems that make sure I make sales while I am away on holidays (and how to steal them all!)

    SEP 16

    #262 - 3 systems that make sure I make sales while I am away on holidays (and how to steal them all!)

    Hey there! I’m Kate from Hello Funnels, and in this episode of my Doing It Online Business podcast, I’m excited to share the three systems that keep my sales rolling while I’m away on holidays. After years of stressing over business during family vacations (yes, sneaking laptop checks at the beach!), I’ve finally nailed these strategies to grow my business effortlessly. I’ll break down each system—like my content engine (don't have one? Be sure to grab my 7-Day Payday), profit funnel, and evergreen launch campaigns—and show you how they work together to bring in sales 24/7.  Trust me, it’s a total game-changer! I’ll also toss in a bonus tip on planning holidays strategically and point you to my free masterclass for all the templates to steal these setups. Let’s jump in and set up your business to thrive while you sip cocktails on your next getaway! 00:00 The Reality of Running a Business 01:24 Preparing for a Family Vacation 03:07 System 1: The Content Engine 04:22 Maximizing the Content Engine 07:01 System 2: The Profit Funnel 10:10 System 3: Monthly Evergreen Launch Campaigns 11:18 Running Your Business on Autopilot 13:21 Conclusion and Masterclass

    15 min
  6. #261 - Introducing Micro Magnets - The 20 mins a week strategy to blow up your list AND socials

    SEP 3

    #261 - Introducing Micro Magnets - The 20 mins a week strategy to blow up your list AND socials

    Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share the scoop on micro-magnets and how they’re revolutionizing list growth in 2025. After years of testing (and yeah, some epic fails), I’ve nailed down a simple 20-minute-a-week strategy that’s exploding my email list and social media following like crazy. I’ll break down the old-school lead magnet mistakes I used to make and reveal my secret weapon: micro-magnets that boost engagement and reactivate my audience. Trust me, it’s a total game-changer! Plus, I’ll give you a peek at my Automate It challenge where you can grab my proven funnel templates to skyrocket your sales. Let’s jump in and supercharge your list and socials with this micro-magnet magic!   00:00 The Problem with Traditional Lead Magnets 01:19 Boosting Social Media Engagement with Lead Magnets 02:18 The ManyChat Funnel Trend 03:27 Real-Life Success with Micro Magnets 04:33 Lead Magnets in 2025: Beyond List Building 06:44 The Shift from Mega Magnets to Micro Magnets 08:40 The Old Way vs. The New Way of Lead Magnets 09:28 The Problems with Big Lead Magnets 12:31 Introducing Micro Magnets 16:07 The 20 by 20 Rule for Micro Magnets 17:42 Leveraging AI for Micro Magnet Creation

    7 min
  7. #260 - Starting from zero - what I would do if I had to rebuild in 2025

    AUG 26

    #260 - Starting from zero - what I would do if I had to rebuild in 2025

    Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast, I’m excited to share my 2025 playbook for starting an online course business from scratch. After years of building my business (and yes, a few messy restarts), I’ve figured out the exact steps to rebuild from zero and turn it into a profitable venture fast. I’ll break down the three profitable problems I’d focus on and reveal my mini funnel strategy to grow your audience and sales without breaking the bank. Trust me, it’s a total game-changer! I’ll also give you a peek at my Automate It challenge coming in September, where I’ll hand over all the AI prompts and templates to kickstart your 2025 success. Let’s jump in and build your online course empire from the ground up together! 00:00 The Changing Landscape of 2025 01:39 Identifying Profitable Problems 03:14 Forever Human Problems 04:59 Navigating Change and Disruption 06:46 Human Connection and Experiences 12:24 Validating Your Idea 13:48 Building Your Mini Funnel 18:57 Conclusion and Next Steps

    21 min
  8. #260 3 ways to AI-proof your course business (using AI!)

    AUG 19

    #260 3 ways to AI-proof your course business (using AI!)

    Hey there! I’m Kate from Hello Funnels, and in this episode of Doing Your Online Business podcast I'm spilling the beans on how to AI-proof your course business with three smart strategies using AI itself—perfect if you’re a course creator or coach looking to stay ahead without stress. After diving deep into AI tools for years, I’ve crafted a system that boosts my profitability and client experience, and now I’m sharing my top picks like custom AI agents—plus, grab my free AI guide to start transforming your business without a steep learning curve. Let’s jump in and find out how AI enhances can enhance your client experiences and your profit.  01:38 Increasing Profitability with AI 03:59 Enhancing Client Experience with AI 06:40 Real-Life Examples of AI in Action 11:08 Creating a Competitive Edge with AI 11:49 Speed and Efficiency: The New Norm 13:17 Leveraging AI for Rapid Growth 15:01 Conclusion: Start Small, Think Big

    16 min
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5
out of 5
80 Ratings

About

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

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