Dominate the CPG Industry with an Underdog Mentality innovate ON purpose

In this episode, Ray Ives discusses the underdog mentality and how it can be applied to innovation in the consumer packaged goods (CPG) industry. He defines the underdog as someone who sees higher potential and is unwavering in their resourcefulness. Ray shares his personal journey of starting as an underdog and working his way up to a senior VP position. He emphasizes the importance of self-assessment, celebrating small victories, and building self-confidence. Ray also discusses the challeng...