Dominate Your Niche Podcast

Ruth Ferreira
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Dominate Your Niche Podcast

Welcome to the Dominate Your Niche Podcast, with me, Ruth Ferreira  We chat to some of today's best small business leaders - individuals who are shaking up their industry and dominating their niche. The show tackles all things business growth, strategy, marketing and branding, and delves into the secrets of what it takes to dominate your niche.

  1. Episode 31 - Financing Your Business Growth with Gillian Palmer

    1D AGO

    Episode 31 - Financing Your Business Growth with Gillian Palmer

    In this insightful and empowering conversation, Ruth Ferreira sits down with finance expert Gillian Palmer to unpack the real-world challenges business owners face when it comes to growth, cashflow, and accessing finance. Gillian shares how her business, Lending Made Simple, provides tailored financial solutions that support sustainable business growth — without drowning in fear or confusion. What You'll Learn in This Episode: The emotional rollercoaster of scaling a business fastWhy borrowing isn't a dirty word — when it's strategicWhat revolving cashflow facilities are and why Gillian insists her clients have oneHow short- and long-term lending options should match your business objectivesWhy traditional banks aren't serving small businesses — and what to do insteadThe origin story of The Finance Hub, and how it’s reshaping financial support for business ownersThe importance of relationships, trust, and referrals in financial advisingMemorable Quotes: "You’re not a bad business owner because you need money. You’re a smart one because you asked for help.""People think borrowing means something’s wrong. But actually, it can be the smartest move you make.""Don’t wait until you’re desperate. The best time to plan your finances is before you hit the panic button."Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.Connect with Gillian: 🌍 Website: https://www.lendingmadesimple.co.uk/ 💼 LinkedIn: https://www.linkedin.com/in/gillian-palmer-613a051b/ 📸 Instagram: https://www.instagram.com/gillian__palmer/ You Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    42 min
  2. Episode 30 - Making Credibility Visible with Jens Heitland

    JUN 6

    Episode 30 - Making Credibility Visible with Jens Heitland

    In this high-energy and insight-rich episode, I sit down with Jens Heitland—CEO brand builder, global entrepreneur, endurance athlete, and former IKEA executive. From coaching CEOs across continents to completing Ironman triathlons, Jens brings a fresh, grounded perspective on leadership, personal branding, and the power of mindset. We explore how pushing your physical limits in sport can directly fuel resilience in business, why personal brand matters more than ever for CEOs, and the critical (and costly) mistake Jens made in one of his startup ventures—and what you need to learn from it. What You'll Learn in This Episode: Why human-centric innovation starts with leadership How discomfort drives personal and professional growthThe power of storytelling to shape culture and drive transformationLessons from endurance sports that apply directly to leadershipMemorable Quotes: “Everything is mindset. If you’re fairly healthy, you can run 5–10k. But the long stuff? That’s 60% in your head.”“If people don’t want it and can’t afford it—you’re not solving the right problem.”“Stretch goals are the ones that scare you. That’s the point. That’s where the magic is.”Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.Connect with Jens: 🌍 Website: https://www.jensheitland.com/story 💼 LinkedIn: https://www.linkedin.com/in/jensheitland/ 📸 Instagram: https://www.instagram.com/jensheitland/ YOU ARE INVITED! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    35 min
  3. Episode 29 - Guest Expert - Nathan Simmonds - Deep Dive into Imposter Syndrome

    MAY 23

    Episode 29 - Guest Expert - Nathan Simmonds - Deep Dive into Imposter Syndrome

    In this powerful and emotionally resonant episode, we ask the bold question: Does imposter syndrome really matter? Join Ruth Ferreira and Nathan Simmonds as they dismantle the myths surrounding imposter syndrome and reveal the deeper, often hidden roots of our self-doubt. From childhood conditioning to societal expectations, this episode takes you on a raw and reflective journey into the subconscious patterns that hold people—especially leaders—back from stepping into their full power. Expect real talk, emotional insight, and practical strategies for identifying and rewriting the stories that shape your life. What You'll Learn: What imposter syndrome actually is—and why it’s often misdiagnosedHow unprocessed emotions fuel perfectionism, overachieving, and burnoutHow imposter syndrome manifests across leadership, relationships, and healthThe 3 H’s to identify when something needs addressing: 💥 Harm (physical) 💔 Hurt (emotional) 🧱 Held back (progress)Memorable Quotes: "That voice in your head telling you that you can't do it—it’s not your voice. It's someone else's opinion dressed up as your truth.""Imposter syndrome is not the problem—it's the symptom of the story you created to survive.""Ask what, not why. The why takes you back to being three years old getting told off for drawing on the wallpaper."Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth’s "The Success Method” for small business owners looking to find more clients and make more money.Connect with Nathan: Nathan offers a free 4-week course to boost your leadership—check it out on his website. 🌐Website: nathansimmondscoaching.com 🔗 LinkedIn: Nathan Simmonds You Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    35 min
  4. Episode 28 - Excellence is an Attitude with Deborah Richards

    MAY 9

    Episode 28 - Excellence is an Attitude with Deborah Richards

    In this inspiring episode, Ruth sits down with Deborah Richards, the powerhouse behind Madison’s Residential, to unpack her incredible journey from private banking to building one of Tunbridge Wells’ most trusted and talked-about estate agencies. Deborah shares how a voluntary redundancy and a passion for property—and people—led her to disrupt the estate agency industry with heart, hustle, and a refusal to compromise on excellence. From taking her first call (for a broken fridge!) to leading a multi-million-pound agency, Deborah’s story is a masterclass in resilience, leadership, and brand building. Whether you're a budding entrepreneur, a seasoned business owner, or navigating a pivot, this candid conversation is packed with real-world insight and warmth. What You'll Learn in This Episode: Why “excellence is an attitude” became Madison’s guiding mantraHow Deborah pivoted from private banking into property—and what she learned about risk and reinventionThe power of building a brand through service, not just strategyHow word of mouth and a newspaper ad kickstarted her growthMemorable Quotes: “I used to think I wasn’t an entrepreneur—but I am. I just see things differently.”“My fear of failure motivates me more than the desire for success.”“I built a business that works even when I’m not there. That used to be a pipe dream.”Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.BNI Networking Group – instrumental in early growthConnect with Deborah: Email: deborah@madisonsresidential.co.ukWebsite: madisonsresidential.co.ukYou Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    40 min
  5. Episode 27 - Becoming an Overnight Success

    MAY 2

    Episode 27 - Becoming an Overnight Success

    In this inspiring solo episode, Ruth explores the myth of the "overnight success" and the truth behind what it really takes to achieve visibility, credibility, and lasting results in business. Drawing from personal experiences and stories like Thomas Edison’s 2,774 attempts to invent the lightbulb, you'll get a candid look behind the highlight reels of social media and public perception. This episode is for entrepreneurs, business owners, and anyone feeling like they’re not progressing fast enough. Get ready to hear what it actually takes to grow, stand out, and succeed—one persistent step at a time. What You'll Learn in This Episode: Why the idea of an "overnight success" is a mythThe hidden years of effort, failure, and persistence behind visible successHow to shift your mindset to embrace growth, learning, and resiliencePractical steps you can take today to build your business visibility and impactWhy getting clear on your niche, messaging, and client needs is crucialWhere your target clients hang out—and how to show up in the right placesMemorable Quotes: “Nobody sees that behind that overnight, there are years and years of work to get you to that point.”“It all starts with a decision. You can shift your mindset to one of learning, to one of growth, to one of possibility.”“Persistence, visibility, and showing up consistently are the true markers of success.”Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.You Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    15 min
  6. Episode 26 - Motivating Your Team with Claire Burroughs

    APR 25

    Episode 26 - Motivating Your Team with Claire Burroughs

    In this energising and truth-filled episode, we sit down with the unapologetically honest and wildly experienced Claire, a business leader who's seen it all over the past 25 years. From starting her business as a solo mum navigating divorce to building a thriving company, Claire shares the wisdom, grit, and golden nuggets she’s picked up along the way. This episode is a must-listen for business owners who’ve ever wrestled with self-doubt, sales strategy, or shiny object syndrome! What You'll Learn in This Episode: Why being "obsessed with sales inquiries" has been Claire’s secret superpower.The truth about marketing vs sales—and why it's OK if you’re not great at both.The mindset shift that helped Claire work smarter, not harder.How knowing what you’re not good at can lead to real success.Her call to go bigger and stop playing small in marketing—especially for women founders.Memorable Quotes: "If you're not great at marketing, don't be doing it yourself.""Knowing what I'm not good at has been a good success factor for me.""Nothing you ever do should ever be good enough. You should always want bigger, better."Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.https://www.ansacom.co.uk/Anascom’s FacebookClaire’s FacebookClaire’s LinkedInYou Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    33 min
  7. Episode 25 - Building a Product-Based Business with Em Royston

    APR 11

    Episode 25 - Building a Product-Based Business with Em Royston

    In this episode, we dive into the life of an entrepreneur navigating the ups and downs of business ownership, balancing big opportunities with maintaining a strong brand presence. Our guest, Em, shares her journey of growing her unique business and managing everything from retail relationships to direct-to-consumer sales. She also opens up about the tough lessons learned along the way, especially those early mistakes that shaped her approach to quality control and customer care. What You'll Learn in This Episode: Entrepreneurship is a balance between seizing big opportunities and maintaining direct customer engagement.Automating logistics can significantly free up time for creativity and growth.Learning from mistakes, setting boundaries, and taking care of mental health are essential for long-term success.Surrounding yourself with a strong support network of business owners can help navigate challenges.Celebrating small and big wins can keep motivation high and provide perspective.Memorable Quotes: “It’s exciting for sure… that’s a company that could transform your business.”“Retailers want to buy into brands that have that direct-to-consumer relationship.”“Nothing more time-consuming than writing address labels and going to the post office.”“Remembering how far you’ve come… you have moved so much further than you realize.”Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.Chasingthreads.comChasing Threads InstagramChasing Threads FacebookYou Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    36 min
  8. Episode 24 - What You Lean Into Expands

    APR 4

    Episode 24 - What You Lean Into Expands

    In this episode of Dominate Your Niche, Ruth Ferreira dives into the powerful concept that "what you lean into expands." Whether it's business, life, or personal growth, the areas where we commit and push through challenges are the ones that flourish. Ruth shares her personal fitness journey, from being highly active in her youth to struggling with consistency as a busy professional, and how a casual decision to join a gym transformed into a passion. She also highlights the inspiring story of one of her gym besties—a woman in her 60s who embodies strength, resilience, and longevity. The episode explores how this principle applies not just to fitness but also to business and networking. What You'll Learn in This Episode: Commitment Breeds GrowthThe Power of Leaning InNetworking & Business GrowthThe Compound EffectAttitude MattersMemorable Quotes: "What you lean into expands. The more you commit, the more you grow.""Consistency beats intensity. Small steps every day lead to big results.""Discomfort is the currency of success—lean in, push through, and transform.""Mindset is everything. The way you show up determines the way you grow.""Strength isn’t just physical—it’s mental, emotional, and built over time.""The things you nourish—whether in fitness, business, or life—are the ones that flourish."Resources and Links: The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.You Are Invited! Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM. 🚀 In this high-energy session, we’ll kickstart your month with power and purpose. ✅ FREE for first-time attendees: Register here ✅ £97 if you’ve attended before: Secure your spot I can’t wait to see you there! Don’t miss this episode if you’re looking to grow your business, develop a standout brand, and learn from a leader who’s reshaping an industry. Tune in now! Connect with Ruth Ferreira: Visit my month-start clarity and strategy workshop worth £97 for FREE https://www.successcoaching.biz/freestrategyworkshop Love to connect: https://www.linkedin.com/in/ruth-ferreira-65724126/ https://www.instagram.com/growyourbusinesswithruth/ Buy my Success Method Course at amazing value Launch Price https://www.successcoaching.biz/success-method ----------------------------------------------------------------------------------------------------------------- Subscribe Now: https://pod.link/1755694186 If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs. Get ready to learn, implement, and take your business to the next level!

    25 min
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About

Welcome to the Dominate Your Niche Podcast, with me, Ruth Ferreira  We chat to some of today's best small business leaders - individuals who are shaking up their industry and dominating their niche. The show tackles all things business growth, strategy, marketing and branding, and delves into the secrets of what it takes to dominate your niche.

Information

  • Creator
    Ruth Ferreira
  • Years Active
    2024 - 2025
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © 2025 Dominate Your Niche Podcast
  • Show Website
    Dominate Your Niche Podcast

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