1 hr 4 min
Don Batsford Jr. - Let People Be People, Let Computers Do Division - The universal truths in digital marketing on the Profitable Performance Marketing Podcast. Profitable Performance Marketing
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- Management
22 year digital marketing vet, Don Batsford Jr., is today’s guest on the Profitable Performance Marketing Podcast. I met Don while he owned and operated 31 Media, a search agency and one of the best known search affiliates in the space.
Currently Don is Head of Industry at Google, working with some of the largest advertisers in the space. He and his team help them optimize their campaigns across Google’s products.
Don and I talk about the 3 universal truths, action items marketers can take, the impact of machine learning on our world and on our marketing and some key leadership lessons he has learned over the years. You are going to love this episode.
You can contact don at Linkedin and Twitter.
And don’t forget, we put together a case study focused on controlling customer acquisition costs. This case study highlights the commission structure, technology utilization and promotional strategies we use for our clients’ affiliate programs to help them increase their overall revenue while reducing their cost of acquisition. It can be done, and we outline that in this case study. Go to www.jebcommerce.com/acquisitioncost to get your strategy today.
22 year digital marketing vet, Don Batsford Jr., is today’s guest on the Profitable Performance Marketing Podcast. I met Don while he owned and operated 31 Media, a search agency and one of the best known search affiliates in the space.
Currently Don is Head of Industry at Google, working with some of the largest advertisers in the space. He and his team help them optimize their campaigns across Google’s products.
Don and I talk about the 3 universal truths, action items marketers can take, the impact of machine learning on our world and on our marketing and some key leadership lessons he has learned over the years. You are going to love this episode.
You can contact don at Linkedin and Twitter.
And don’t forget, we put together a case study focused on controlling customer acquisition costs. This case study highlights the commission structure, technology utilization and promotional strategies we use for our clients’ affiliate programs to help them increase their overall revenue while reducing their cost of acquisition. It can be done, and we outline that in this case study. Go to www.jebcommerce.com/acquisitioncost to get your strategy today.
1 hr 4 min